Keynote door producent Peter de Maegd

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Keynote door producent Peter de Maegd (B) over hoe je sociale media kunt inzetten bij de marketing van een film.

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Keynote door producent Peter de Maegd

  1. 1. First experiment: Where is Gary?
  2. 2. The first webisode
  3. 3. What is it?
  4. 5. Timeline production postproduction distribution preproduction Oct - Nov 09 Dec 09 - Feb 10 Mar - Apr 10 May 7th 2010
  5. 6. Timeline production postproduction distribution audience interaction distribution building buzz distribution preproduction networking 1 x 52’ 20 x 3-5’
  6. 7. Industrial Information Economy Yochai Benkler, The Wealth of the Network Network Information Economy
  7. 8. Two powers meet Confrontation or....
  8. 9. Two powers meet
  9. 10. engaged audience storyteller
  10. 11. friend, fan, follower storyteller
  11. 12. friend, fan, follower storyteller broad audience
  12. 13. participation tv / film quantity quality
  13. 14. participation tv drama quantity quality 1 90 9
  14. 15. 1 90 9 ~ 50 interventions 1.151 Facebook 9.939 trailer views TV > 100.000 buzz > 1.000.000
  15. 16. Business Model ? production postproduction distribution audience interaction distribution building buzz distribution preproduction networking 1 x 52’ 20 x 3-5’ € € € € MARKETING
  16. 17. Conclusion 1: Engaging the audience leads to an increase in audience
  17. 19. Copyright 2.0
  18. 20. Miss Homeless community story
  19. 21. Organize you own premiere Call to action:
  20. 24. The Artists community story game
  21. 32. Honey pot principle
  22. 33. Conclusion 2: Engaging the audience makes you content grow
  23. 34. Conclusion ?
  24. 36. The bee and the bull get you into the filter bubble Eli Pariser, The Fulter Bubble
  25. 37. “ The media is increasingly dependent on active and committed consumers to spread the word about valuable properties in an overcrowded media marketplace.” Henry Jenkins, Culture Convergence
  26. 38. CASH CASH All content and line extensions that generate cash revenue CONTEXT CONTENT CIRCLE INVOLVE INVOLVE All content to generate audience involvement through sharing & co-creating INFORM INFORM All content that travels freely to inform and attract the audience
  27. 39. Thank you [email_address] www.potemkino.com

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