AU Personal, Professional Brand Presentation - February 2012
Your “Profersonal™” Brand How blending your personal and professional identities can impact your career Melanie Batenchuk, Director | February 23, 2012Please note: The author received permission from Jason Seiden to use profersonal™ in this presentation.
What IS „profersonal‟ anyway?• Profersonal™ is a term coined by Jason Seiden, co-founder of Ajax Social Media and author of this Blog is Profersonal™.• Urbandictionary.com defines it as: “something used to serve both professional & personal needs.”• It is blending your personal and professional brands.• It is the essence of social media.Q: What‟s your version of profersonal™?
About Me – Melanie BatenchukWhat (I think) makes me interesting…• Director at Beekeeper Group• Owner and Editor of Be Car Chic• Board Director of Washington Automotive Press Association• PACs, Politics & Grassroots Taskforce Co-chair for Women in Government Relations• Violinist with Symphony Orchestra of Arlington• Social media and communications strategist• Specializing in the auto industry as a woman
How I got started – It was all by accident!• Became intrigued by social media – wanted to know more• When my employer wasn‟t ready to enter social media, I decided to experiment on my own• Began building my own personal online community relating to my work
Professional & Personal – How They Blend Professional vs. Personal Your job Your friends Your colleagues Your spare time People you meet Social networking Groups & Your passion & associations interests
Social Media – The Good, the Bad & the Ugly 5 Key Tenets for your Social Media SuccessRemember…• Too much of personal or professional can be a bad thing• Separate social media accounts isn‟t the solution to „saying whatever you want‟• Remember: it‟s about quality and not quantity• Talk about what you know and what you love• Engaging online requires both initiative & responsibility
Social Media – The Good, the Bad & the Ugly Social media: when it‟s good, it‟s great• Building rapport within your community• Growing an online support group• Adding credibility to you and your company• Connecting with like-minded others regardless of their geographical location• Connecting with thought leaders and online influencers whose path you may never have crossed in person• Taking online relationships offline
Social Media – The Good, the Bad & the Ugly What social media giveth, it can taketh away…• Getting too personal or too political• Oversharing (it‟s an epidemic – even when you‟re older)• Badmouthing employers, coworkers, clients – anyone!• Having unwanted information about you online• Ruining your reputation, or tarnishing your company‟s reputation• Creating an Internet firestorm and losing your job
What makes you passionate?It‟s time to THINK!Here are some questions to ask yourself:• What do I love to do in my spare time?• Which subjects am I more knowledgeable about than my friends?• About what topics do I never tire of reading?• What would my dream job be?
What makes you passionate?Now that you‟ve figured it out…Here‟s what you do:• Get involved with organizations that cater to your passion• Bring your thoughts and opinions to the table• Network, network, network• Develop an online presence, particularly a social media one surrounding all of the above
Final ThoughtsThings that make you go hmmm…According to Jason Seiden, individuals should periodicallyreview the company they keep and weed out theunnecessary. “When your network is defined by you, and you have total control over the people you interact with…then you lose the excuse to have a lot of noise in your network. ”