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Retail sales data shows that beef is purchased frequently and leads to higher store sales. When you consider how often beef is purchased, this makes a big impact in both meat department sales and overall store sales. Find out what happens to your sales when beef is in the cart. The source of this data is the Fresh Meat Market Basket Analysis, June 2014 from Information Resources, Inc. and is provided to you courtesy of the Beef Checkoff. Contact us with any questions at: RetailMarketing@Beef.org.