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How beef brings more value to your store

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Retail sales data shows that beef is purchased frequently and leads to higher store sales. When you consider how often beef is purchased, this makes a big impact in both meat department sales and overall store sales. Find out what happens to your sales when beef is in the cart. The source of this data is the Fresh Meat Market Basket Analysis, June 2014 from Information Resources, Inc. and is provided to you courtesy of the Beef Checkoff. Contact us with any questions at: RetailMarketing@Beef.org.

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How beef brings more value to your store

  1. 1. When Beef is in the Basket… Shoppers spend more Meat department sales go up The whole store benefits Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff Total store sales go up
  2. 2. The value of a cart with beef in it is 1.85 times the average shopper basket Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
  3. 3. Beef Brings More Value to the Basket Beef makes up nearly 20% of the total value of the basket Chicken SteakGround Beef Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
  4. 4. More Shopping Carts Contain Beef Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff 0 2 4 6 8 10 12 14 All Shoppers Millennial Parents Beef Chicken Percent of Carts Containing Beef or Chicken 12% 13%
  5. 5. Source: Consumer Beef Index, Feb. 2014 Beef is Bought More Often 12% of all grocery trips include beef Beef makes up $24B of total grocery store spending
  6. 6. Beef Drives Higher Total Store Sales Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff Carts with beef produce 44% more sales across the store than carts with chicken
  7. 7. Beef Drives Sales Across the Store Steak purchasers buy $63.11 of other products Ground Beef purchasers buy $63.88 of other products
  8. 8. Beef Drives Sales Across the Store + = $Ground Beef Items commonly purchased along with Ground Beef Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
  9. 9. Beef Drives Sales Across the Store + = $ Steak Items commonly purchased along with Steak Source: Fresh Meat Market Basket Analysis, Information Resources, Inc., June 2014, courtesy of the Beef Checkoff
  10. 10. Beef is commonly purchased during “stock up” trips Occasions where shoppers linger longer throughout the store and spend more $ in every department
  11. 11. The Opportunity for Retailers Feature beef to attract more frequent, loyal shoppers who spend more Cross-promote to motivate purchases across the store
  12. 12. For more shopper insights: BeefRetail.org

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