Tijdens Digital Marketing Live gaf Egbert Jan van Bel een inspirerende lezing over het maken van een digital marketing plan en hoe o.a. sociale kanalen het digital marketingplan beïnvloeden en veranderen.
Customer ‘lock-in’ becomes ‘mutual commitment’ Frome shareholder value to customer value Reduction of brands Different spending of marketing budget Less ‘typical’ marketing budget Shift from seduction to service and customer experience (chain) Shift from sales to service to social Time is worth more than money Consuming in stead of selecting Cooperative markets and competitors (interfacing, communities) War on reputation and ‘data’ (information, metrics) From media planning to media control (PR, dialogue, owned/earned) Most business models are from the 70’s/80’s, what’s up today? The business is socializing, transparant and ‘influenced’
Graag tot ziens, www.beeckestijn.org28 Egbert Jan van Bel (email@example.com / 06-51315591) Beeckestijn Business School Postbus 333 3830 AJ Leusden T +31 (0)88-472 22 30 F +31 (0)84-220 79 87 E firstname.lastname@example.org W www.beeckestijn.org