Hoe social is jouw Digital Marketing plan?

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Tijdens Digital Marketing Live gaf Egbert Jan van Bel een inspirerende lezing over het maken van een digital marketing plan en hoe o.a. sociale kanalen het digital marketingplan beïnvloeden en veranderen.

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Hoe social is jouw Digital Marketing plan?

  1. 1. 1 Egbert Jan van Bel – maart 2012 1
  2. 2. Egbert Jan van Bel3
  3. 3. 44
  4. 4. Rise and fall of dinosaurs…
  5. 5. Rise and fall of marketeers…
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  15. 15. 16 John Deere and the Chip Foose custom 4020 tractor contest
  16. 16. 17
  17. 17. Waar was ‘t ze om te doen?18 Service = ???
  18. 18. 19
  19. 19. Muziek verkoop: toen20
  20. 20. 21
  21. 21. Muziek verkoop: nu22
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  25. 25.  Customer ‘lock-in’ becomes ‘mutual commitment’ Frome shareholder value to customer value Reduction of brands Different spending of marketing budget Less ‘typical’ marketing budget Shift from seduction to service and customer experience (chain) Shift from sales to service to social Time is worth more than money Consuming in stead of selecting Cooperative markets and competitors (interfacing, communities) War on reputation and ‘data’ (information, metrics) From media planning to media control (PR, dialogue, owned/earned) Most business models are from the 70’s/80’s, what’s up today? The business is socializing, transparant and ‘influenced’
  26. 26. Kom ook………….
  27. 27. Graag tot ziens, www.beeckestijn.org28 Egbert Jan van Bel (egbertjan@vanbel.nl / 06-51315591) Beeckestijn Business School Postbus 333 3830 AJ Leusden T +31 (0)88-472 22 30 F +31 (0)84-220 79 87 E info@beeckestijn.org W www.beeckestijn.org

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