Unlock the power_of_personal_media_in_enterprise


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Unlock the power_of_personal_media_in_enterprise

  1. 1. Unlocking the power of PersonalMedia in EnterpriseRichard AllenFebruary 2012
  2. 2. Agenda • Trends in the changing world • Personal Media examples • Our experience/research • Business case and where to start
  3. 3. Tablet devices are changing the way people study and work Source PwC, 2011
  4. 4. Users now spend more time ‘in-app’ than they do online Source comScore, Flurry
  5. 5. How is the way we work changing?
  6. 6. Devices in Enterprise, the Second Wave of Personal Media
  7. 7. Devices in Enterprise, the Second Wave of Personal Media 92% of Fortune 500 companies are testing or deploying the iPad Tim Cook, CEO Apple, October 2011 When young employees first come across business- application screens, they People are demanding to use their own gadgets in their jobs. scream in horror Willem Eelman, CIO Unilever Trying to thwart them is futile The Economist, October 2011
  8. 8. Personal MediaSmart Phones Laptops Tablets
  9. 9. Range of requirements
  10. 10. Using Personal Media to engage with new audiences & increaseengagement with the brand
  11. 11. Delivering security at the highest level within the Enterprise workplace ICSA Boardpad2 iPad application
  12. 12. Tigerspike are seeing the move to enterprise globally London San Francisco New York Dubai Singapore Sydney Melbourne Deloitte Technology Fast 50 - 2007, 2008, 2009, 2010, 2011
  13. 13. Tigerspike Personal Media in Enterprise Survey: October 2011 SAMPLE Researched 120 CIO/CTOs OBJECTIVES To gain an understanding of the use of personal media & apps used To gain an understanding of the challenges used
  14. 14. Tigerspike Personal Media in Enterprise Survey: October 2011
  15. 15. What were the key findings from running the survey ```` 95% view a moblised workforce as useful BYO becoming accepted. 42% of those surveyed supported people’s own devices Key concerns are in the workplace Security & control 92%
  16. 16. We identified six key business benefits to deploying enterprisepersonal media solutions Streamline and more efficient business processes Quicker and more informed decision-making Enhanced staff collaboration Faster and cheaper deployment than ETP platform development Smartphone and tablets can lower the cost of hardware acquisition Attract and retain the best staff
  17. 17. Moving towards a business case & execution: practical ways todeliver bottom line benefits to business Human Resources • Staff Appraisals • Training • Employee & Manager self service • Directory and information Sales Support • Capture sales orders • CRM database updates • Customer interaction (in-store, sales tool) • Stock/Inventory management Productivity • Expenses • Time tracking • Approvals • Reminders
  18. 18. Business Intelligence dashboards allow you to viewyour business data visually in a customisable interface Business Intelligence • Sales data • Marketing campaign metrics • Employee performance data • Inventory levels • Company News
  19. 19. Delivering security at the highest level within the Enterprise workplace ICSA Boardpad2 iPad application
  20. 20. Real-time collaboration in meetings resulting in business efficiencies ICSA Boardpad2 iPad application
  21. 21. Merck driving efficiencies in the sales process through a sales force tablet application MSDE-Detailer and Sample Ordering iPad applications
  22. 22. Increase in sales orders to date & timely accurate reporting MSDE-Detailer and Sample Ordering iPad applications
  23. 23. Map your current workflow & optimise it to drive efficiencies
  24. 24. Take the optimised workflow and build intuitive working tools
  25. 25. Key considerations – take the learning from the consumer worldand adopt for enterprise Who is your Target Audience? What do they want? The design and user experience is critical to success The service must have utility and a clear user proposition Get feedback and build a roadmap of features & functionality
  26. 26. Future proof by utilising technology that allows you to develop forany platform • Optimisation • Loose coupling from the data source • Caching to improve performance • Reuse • Robust delivery • Speed to market
  27. 27. Future proof by utilisingtechnology that allows you todevelop for any platform
  28. 28. The bottom line impact – increases in revenue, asset utilisation andaccuracy in forecasting ```` 10% increase in the usability of data will lead to an increase of US$ 2.1 billion in total revenue every year 10% increase in mobility of 10% increase in intelligence of data will lead to 7.28% in business data will lead to 18.5% in planning and forecasting accuracy asset utilisation Source Calculation based on Fortune 1000 companies (36,000 employees and US$388,000 in sales per employees)
  29. 29. One last thought on Personal Media & Personal Media in the workplace “ The experience is everything ”
  30. 30. Tigerspike has produced a series of whitepapers on Personal Media in Enterprise 1.What is ‘Consumerisation of IT?’ 2. Gaining a competitive advantage 3. Establishing an Enterprise mobility strategy2. NLOAD WHITEPAPER
  31. 31. Richard Allenrichard.allen@tigerspike.comAmericas EMEA Asia Pacific448 W 16th Street 18 Buckingham Gate Level 1M&W 5th Floor, Suite 10 London 28 Richards Avenue, Surry HillsNew York NY 10011 SW1E 6LB Sydney NSW 2010+1 646 330 4636 +44 20 7148 6600 +61 2 9361 5132americas@tigerspike.com emea@tigerspike.com asia-pacific@tigerspike.com