The Social and Mobile Worlds


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The Social and Mobile Worlds

  1. 1. Marketing Campaign Strategies for the Social and Mobile Worlds www.RebeccaWardlow.comThursday, April 4, 13
  2. 2. About Me Background in eCommerce and Web Design since 1998 Social Media since end of 2011 Social Media Strategist, Consultant, Trainer, Speaker & Coach Teach Social Media Course for Kishwaukee College Continuing Education Website: Twitter: Author of 15 Google+ Tips for Facebook:  Pinterest: Small Business Owners Google+: LinkedIn: http://www.linkedin/in/rebeccawardlow Founder of SMBKish chapterThursday, April 4, 13
  3. 3. Social & Mobile Strengths Instant communication with customers Global reach More cost-effective than traditional marketing Great potential for marketing to go viralThursday, April 4, 13
  4. 4. Starbucks logs more than 1M mobile purchases a week Mobile Stats 100M Smartphone Users in US 86 Million people do shopping on their smartphones Only 14% of small business owners have websites optimized for mobile use. 88.1% of users in the US will do their research on products this year “In the last 12 months customers around the world 83.9% will buy something via online ordered more than $1 billion transaction worth of products from Average mobile user spends Amazon using a mobile 127 minutes per day on Apps device.” - Jeff Bezos, CEO, AmazonThursday, April 4, 13
  5. 5. More Stats! 91% of mobile users keep their phone within 3 feet of themselves, at all times 330+ Million users on Facebook Mobile Mobile users are growing 2x faster than desktop users, and will pass them in 2013 50% of all local searches are done on mobile devices 91% of mobile traffic is socializing, compared to 79% on desktopThursday, April 4, 13
  6. 6. Facebook ReportThursday, April 4, 13
  7. 7. Poor mobile experience can hurt business 74% of consumers will wait 5 seconds for a web page to load on mobile devices 46% of consumers are unlikely to return to a mobile site if it didn’t work properly 71% mobile use expect web pages to load as quick or faster than on their desktop computerThursday, April 4, 13
  8. 8. Optimize Your Content Remember to optimize your content for mobile interaction and navigation Specific, clear call to action Simplify opt-in forms Be finger-friendly Test. Test again. Test some more.Thursday, April 4, 13
  9. 9. Facebook is tied to BING Facebook Google+ is tied to GOOGLE Mobile-Local 330+ Million users on Facebook Mobile Mobile searchers make local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or on Foursquare & Yelp.Thursday, April 4, 13
  10. 10. Facebook Mobile-Local Optimize your Facebook presence by encouraging check-ins, offering incentives for reviews, building engagement on your fan page and adding the like button to your website & other online presences.Thursday, April 4, 13
  11. 11. Encourage check-in’sThursday, April 4, 13
  12. 12. Encourage RecommendationsThursday, April 4, 13
  13. 13. Facebook Text-To-Like Let’s test it out... text Like GoSocialSolutions to 32665 GoSocialSolutions 1. Offer bonus to people making a purchase in your store GoSocialSolutions 2. Put up a sign that asks customers to do it. 3. Put graphic/signage on products or receipts as people check out.Thursday, April 4, 13
  14. 14. Google+ LocalThursday, April 4, 13
  15. 15. Google SearchThursday, April 4, 13
  16. 16. 1 Review a year agoThursday, April 4, 13
  17. 17. Side-by-SideThursday, April 4, 13
  18. 18. Side-by-SideThursday, April 4, 13
  19. 19. Where are Google+ Reviews?Thursday, April 4, 13
  20. 20. 1-800-Flowers found that their customers were 2-3x more likely to click to make a phone call from their smartphone, than click any ad on their desktop Social & Mobile Tools computer. And they aren’t the only ones experiencing this phenomenon. By simply giving their mobile site the ability for customers to “click-to-call”, Comcast has seen a wild boost in click-through rates by more than 270%! This has led to mobile advertising driving 10% of their total sales. (Source: CNN Money) Esurance states that click-to-call features have improved the bottom-line of their marketing campaigns by about 25%. Adding to that, they say that calls coming from these types of click-throughs are more likely to result in sales, than typical Multimedia Messaging Service (MMS) phone inquires. Click-to-Call Mobile Applications QR codes & in-store signage Put your Mobile App URL in front of your customers (print materials)Thursday, April 4, 13
  21. 21. Your Mobile & Social Reach 649,600 people who live within 50 miles of Malta, IL (age 18 and older) are on Facebook 452,217 people on LinkedIn (Advanced Search 60115 within 35 mi) 145,372 people on Google+ within 40 miles of Malta, ILThursday, April 4, 13
  22. 22. Desktop vs. Mobile on a Mobile deviceThursday, April 4, 13
  23. 23. Check Mobile Site Load Times Open your mobile page up in Google Chrome, right- click on it and choose “Inspect Element” Click on the Network icon in the window pane that pops up Refresh the page and Chrome will display a nice, informative timeline with each page element & load time If page loads in less than 5-seconds, you’re golden!Thursday, April 4, 13
  24. 24. Action Steps Make mobile website creation a priority Mobile URLs are sometimes a subdomain of the website’s URL: or Set up ways to easily connect with customers Allow users to connect with you via text messaging. Let them join contact lists for website updates, deals, discounts and other news. Give them a reason to continue patronizing your site, product or service. Mobile Advertising Currently light competition. Start soon to establish your small business’ place and get an early advantage over other small businesses Encourage Facebook Check-Ins Encourage Reviews & RecommendationsThursday, April 4, 13