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Social Media Networking


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In person overview of the 6 major social media platforms for Dixon Library patrons.

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Social Media Networking

  1. 1.
  2. 2. Who Is Rebecca Wardlow? Local Google+ Ambassador Google+ City Expert Social Media Speaker, Trainer & Consultant Social Media Instruction at Kishwaukee College Continuing Education Web Design & Development since 1998 eCommerce Project Manager Google+ eBook ( Proud mom of 5 kids
  3. 3. Major Social Media Networks
  4. 4. Social Media 2013
  5. 5. Social Media & The News
  6. 6. Value Of A Share
  7. 7. The Customer Social Cycle
  8. 8. Your Home Base
  9. 9. Why Use WordPress?
  10. 10. Wait! What Can I Blog About? Solve people’s problems Provide Information Inspire Others Add Value Entertain Them
  11. 11. Blogging Tips Content is King! Be Consistent Connect with your Customers/Readers Create a content schedule Use words, photos, videos, we binars & hangouts Allow Comments Social Sharing Measure performance using Google Analytics Write to your audience, not for search engines Integrate keywords Have fun!
  12. 12. Google+ A referral from Google+ is worth an average of $10.78, compared to Facebook at $2.35 and Twitter at $1.62 Google+ is integrated with Google’s other services Google+ has 359M users Google+ is the 2nd largest social media network
  13. 13. Your Google+ Profile
  14. 14. Google+ Communities
  15. 15. Google+ Communities Like groups in Facebook Great place to find people with great opportunities Small circles of people (just like real life) Show Communities subscribed Show Recommended Communities Search for Communities People are sharing articles of interest not selling Share to community only When posting use H1 tag > use your keywords
  16. 16. Google+ Hangouts
  17. 17. Set Up A Business Page
  18. 18. Pick A Category Select the ”local business/place" category so you can also get listed in Google+ Local
  19. 19. Facebook Stats Only 41% of Small businesses have a Facebook Page 51% of consumers said they are more likely to buy a product after becoming a fan on Facebook 51% of Americans age 12 and up use Facebook The average user spends 6:35 hours on Facebook per month
  20. 20. Facebook Personal FB Page Business FB Page
  21. 21. Facebook Personal Profile Best chance of being seen in News feed Don't have to friend everyone, they can subscribe to you Share your wins Share your content Share your business page link on your profile Keep it real, be you and don’t SELL your business on your Personal Profile
  22. 22. What you LIKE shows on your FEED
  23. 23. Facebook Business Page Ask Questions!!! Add humor Stay relevant Add personality Post at least once per day Show the individual behind the scenes When you share, your community shares Give people a reason to share
  24. 24. Facebook Tabs
  25. 25. Reward Your Fans What do they want? Poll Experiment Contests (3-4 per year) Coupons Freebies Featuring them Fan of the Week
  26. 26. Create Buzz on Facebook Host frequent photo contests "Facebook Friday" with discount coupon Encourage fans to like posts to see a sneak peak Status updates offering chance to win getaways Ads featuring live chat with travel experts Use interactive apps - photo contest, hidden coupon code, sweepstakes, seasonal promotions and posts "Like us and get a deal" Sponsored stories (page likes)
  27. 27. Twitter 175M tweets sent each day Average user has sent 307 tweets 11 new accounts created every second It takes less than 1 week for Twitter users to send 1 Billion tweets!
  28. 28. How Can You Use Twitter? Generating TRAFFIC to your website BRANDING your company and products LISTENING to what is being said about your company or industry PROMOTE & SHARE your blog content, special offers, events & more REACH new people daily Share and get the latest NEWS NETWORKING with others who share your passion
  29. 29. Walgreens
  30. 30. Twitter Lingo Tweet – a 140 character post on Twitter Mentions - when someone mentions you specifically @yourusername RT - retweet RTs by others, RTs by you, your tweets RT’d DM = Messages – direct message to you (only you and the person who sent it can see this message) @ symbol before the Twitter username of someone you want to reply to Hashtag - Used to mark keywords/topics in a Tweet
  31. 31. YouTube YouTube is the second largest search engine after Google (who owns YouTube)
  32. 32. YouTube Tips Create & Customize Your Channle Make Content, Not Ads Become the Face of Your Business Everyone Starts at Zero Direct People to Your Website Leverage YouTube Videos for SEO BE REAL! TELL YOUR STORY!
  33. 33. Why Should You Use LinkedIn NETWORK WITH OTHERS! There are approximately 225,000,000 users The average yearly salary for users is over $100,000 If you sold a product for $20 to 1% of the users on LinkedIn, you would make $45,000,000 !
  34. 34. LinkedIn Personal Profile
  35. 35. LinkedIn Company Pages
  36. 36. LinkedIn Groups
  37. 37. Pinterest Over 12M monthly US unique visitors! Average time spent is 72 minutes! Drives more traffic than YouTube, LinkedIn & Google+ COMBINED! More exposure for your business!! 10M connected Facebook users It’s EXTREMELY viral in nature! Over 80% of pins are repins! 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest.
  38. 38. Pinterest
  39. 39. Pinterest Business Page
  40. 40. Pinterest Tips Use original pictures to drive traffic Re-Pin other people’s content to build a larger following Create online catalogs and add price to the picture Host contests – ask them to take a picture & share it to win Pin special offers
  41. 41. Survey Your feedback is valuable! Please help us improve our presentations and offerings. We appreciate you taking the time to take this brief survey.
  42. 42. Connect With Rebecca • Website • Google+ dlow7 • Twitter dlow7 • Facebook etSocialSolutions • Pinterest m/SocialSolutions Email