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The Social Network: Marketing Strategies for Today

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The Social Network: Marketing Strategies for Today

  1. 1. The Social Network: Marketing Strategies for Today<br />Becky McCray <br />Igniting Small Business Leaders<br />
  2. 2. Roadmap: <br />
  3. 3. Social Media tools I recommend<br />For most small businesses<br />
  4. 4. Blogging for small business<br />Should I blog for my small business <br />
  5. 5. Picking the right blogging service<br />What you say is more important than where you say it.<br />
  6. 6. Video for small business<br />What to show<br />How to use video to promote your small business <br />
  7. 7. Video<br />How to do simple videos<br />How to do simple videos for your business <br />
  8. 8. Facebook Pages for small business<br />Tips from Shama Kabani, Marketing Zen, quotedatSmall BizSurvival<br />
  9. 9. Are all your eggs in the Facebook basket?<br />
  10. 10. What about Twitter, Foursquare, etc.?<br />Use Gistto find out more about your customers<br />
  11. 11. The Simplified Marketing Plan<br />Getting down to business<br />Source: Small BizSurvival<br />
  12. 12. 1. Name and describe each market.<br />You have to know them before you can connect with them.<br />
  13. 13. 2. List potential methods you can use.<br />Brainstorming stage (evaluation comes later)<br />
  14. 14. 3. Establish the cost in time and in money.<br />Then decide which to implement.<br />*I made that up. The point is to do yourownestimates. <br />
  15. 15. 4. Mesh this with your daily habits. <br />
  16. 16. Finding the Time for Daily Actions<br />
  17. 17. Sample Daily Goals<br />See also: 19 Presence Management Chores You Could do Every Day by Chris Brogan<br />
  18. 18. Finding the time: Multiply your efforts<br />
  19. 19. A look ahead<br />
  20. 20. The Social Network: Marketing Strategies for Today<br />Becky McCray <br />Igniting Small Business Leaders<br />

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