Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
By Rebecca Stephenson
Why are we advertising?
Whom are we talking to?
The “Nice Guy”
What do they currently think?
With which age group do you 
associate Harley-Davidson?
What would we like them to think?
What is the single most persuasive idea 
we can convey?
You won’t always be this young or 
this free. Harley-Davidson 
motorcycles will help you live life 
to the fullest.
Why should they believe it?
Creative guidelines?
Print Ads
Want to avoid r ush hour t r affic? 
Take the scenic r oute home. 
Nice guys don’t have to finish last . 	 
We know who yo...
TV Commercial
Nice guys don’t have to finish last..
Online Video
The Tough Guy Challenge 
• Events will be held across the country 
• YouTube videos will show competition 
highlights 
• W...
Digital
Video Contest 
• Tell us why you ride 
• What would be your dream road trip? 
• Voting on Harley-Davidson website 
• Judge...
Thank you!
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Harley Davidson Creative Pitch
Upcoming SlideShare
Loading in …5
×

Harley Davidson Creative Pitch

26,708 views

Published on

This was a creative pitch for Harley Davidson from my Copywriting class at UNC Chapel Hill.

Published in: Marketing
  • My personal experience with research paper writing services was highly positive. I sent a request to ⇒ www.HelpWriting.net ⇐ and found a writer within a few minutes. Because I had to move house and I literally didn’t have any time to sit on a computer for many hours every evening. Thankfully, the writer I chose followed my instructions to the letter. I know we can all write essays ourselves. For those in the same situation I was in, I recommend ⇒ www.HelpWriting.net ⇐.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! I can recommend a site that has helped me. It's called HelpWriting.net They helped me for writing my quality research paper on diabetes, and of course by keeping my all other needs fulfilled.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Get Paid To Write Articles? YES! View 1000s of companies hiring online writers now! ●●● http://ishbv.com/easywriter/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I love your doodles.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Harley Davidson Creative Pitch

  1. 1. By Rebecca Stephenson
  2. 2. Why are we advertising?
  3. 3. Whom are we talking to?
  4. 4. The “Nice Guy”
  5. 5. What do they currently think?
  6. 6. With which age group do you associate Harley-Davidson?
  7. 7. What would we like them to think?
  8. 8. What is the single most persuasive idea we can convey?
  9. 9. You won’t always be this young or this free. Harley-Davidson motorcycles will help you live life to the fullest.
  10. 10. Why should they believe it?
  11. 11. Creative guidelines?
  12. 12. Print Ads
  13. 13. Want to avoid r ush hour t r affic? Take the scenic r oute home. Nice guys don’t have to finish last . We know who you are. You’re the “work hard, play hard” corporate type. Only problem is, you don’t have much time to play hard these days. Sometimes it seems like mundane office tasks are taking over your life. You need to get out and have some fun. We’re here to help. Your evening commute takes on a whole new meaning when your form of transportation is a shiny new Harley-Davidson motorcycle. You’re going to want to take a detour this time. L ife can move fast, but Harley moves faster. I t’s time for the ride of your life.
  14. 14. TV Commercial
  15. 15. Nice guys don’t have to finish last..
  16. 16. Online Video
  17. 17. The Tough Guy Challenge • Events will be held across the country • YouTube videos will show competition highlights • Winner will receive a custom-made Harley- Davidson motorcycle • Contestants must: – Change a tire – Find a remote – Carry heavy bags – Finish a mud-filled obstacle course – Race to the finish on a Harley-Davidson bike.
  18. 18. Digital
  19. 19. Video Contest • Tell us why you ride • What would be your dream road trip? • Voting on Harley-Davidson website • Judges choose from 5 finalists • Winner gets a Harley-Davidson motorcycle
  20. 20. Thank you!

×