Social Science and Creativity – Panel DiscussionBritish Academy and The Creative Exchange | London, 22 February 2012      ...
The rise and rise of ‘creativity’• Creativity… the ‘in’ word for the new millennium    –   Culture and regeneration was th...
Impacts 08 research framework |                               inclusion, outreach, diversity                              ...
Liverpool | established representations• Nationally   – Crime and violence, poverty, unemployment, health and education is...
Liverpool | established representations • Internationally   The Beatles, Football, the Waterfront            www.iccliverp...
Constructing the ECoC | reimaging Liverpool          www.iccliverpool.ac.uk   | www.beatrizgarcia.net
Constructing the ECoC | reimaging Liverpool         www.iccliverpool.ac.uk   | www.beatrizgarcia.net
Capturing people’s experience of the city www.iccliverpool.ac.uk | www.beatrizgarcia.net
AHRC/ESRC Impact Fellowship | Young adults (16-24)                                                             Research by...
AHRC/ESRC Impact Fellowship | Cultural Producers Cultural Company                                                  Researc...
Cultural producers        www.iccliverpool.ac.uk   | www.beatrizgarcia.netCultural Producers | Research                   ...
www.iccliverpool.ac.uk   | www.beatrizgarcia.net36-55 year olds | Research by                                             ...
www.iccliverpool.ac.uk   | www.beatrizgarcia.net56-69 year olds | Research by                                             ...
www.iccliverpool.ac.uk   | www.beatrizgarcia.net
Capturing media representationswww.iccliverpool.ac.uk | www.beatrizgarcia.net
The ECoC image cycle … 2007 Media controversies         www.iccliverpool.ac.uk   | www.beatrizgarcia.net
The ECoC image cycle … 2008 Media boost         www.iccliverpool.ac.uk   | www.beatrizgarcia.net
Volume of national coverage on Liverpool ECoC  Number and tone of national press articles mentioning the Liverpool ECoCSou...
Thematic focus from bid announcement onwards• Nationally, ECoC mainly presented as image and economic catalyst in 2003;  b...
Attitudinal trends (2003- 2008)       National                                                    Local• Liverpool ECoC co...
Capturing creativity | Social scientist responsibilities• New modes of interrogation | blurring boundaries between  resear...
Impacts 08 reports | Cultural & Creative NarrativesProgramme overview                                      Economy and Tou...
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Social Science and Creativity - A British Academy Debate

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  • Liverpool – info claveUna de las ciudades mas deprivadas en el Reino Unido - Indice de deprivacionObjetive One de la EUAl mismo tiempo, un centro cultural de primera importancia y reconocimiento mundial de la ciudad – Beatles, Futbol y Muelles/PatrimonioDesde el el anyo 2000 – decisión de competir para la ECoC
  • Peaks: bid and 2008Tone – 74% of all stories are positive in 2003 (peak)
  • Social Science and Creativity - A British Academy Debate

    1. 1. Social Science and Creativity – Panel DiscussionBritish Academy and The Creative Exchange | London, 22 February 2012 Dr Beatriz Garcia Head of Research Institute of Cultural Capital University of Liverpool www.iccliverpool.ac.uk | www.beatrizgarcia.net
    2. 2. The rise and rise of ‘creativity’• Creativity… the ‘in’ word for the new millennium – Culture and regeneration was the focus for discussion in the 1980s and 1990s – The notion of ‘creative cities’, ‘creative clusters’ emerged in the 1990s (Landry, Comedia...) – Richard Florida introduced the notion of the ‘creative class’ in 2002 and became a ‘best-seller’ – By 2009, culture is not enough… we need ‘creative culture’, ‘creative arts’, ‘creative business’• We are living a ‘creative turn’ in policy circles worldwide – Everyone wants a ‘creative economy’. Creativity is perceived as the ultimate solution• European Capital of Culture groomed as catalyst for Europe’s ‘creative turn’ – Glasgow 1990 offers an interesting case study : the city pioneered many of the narratives that are common place today. It told its story well (myth-making?) – Liverpool 2008 has re-appropriated the story in a more competitive context . The city has been forced to ‘prove its case’ through a stronger evidence-base• Challenge : the evidence base is still weak. – Pressure to prove the ‘impact’ of cultural interventions through statistical indicators. – The Impacts 08 programme was established to test the case, and combine quantitative indicator assessment with qualitative narrative assessment. www.iccliverpool.ac.uk | www.beatrizgarcia.net
    3. 3. Impacts 08 research framework | inclusion, outreach, diversity access & creativity production cultural participation image & media coverage consumption vibrancy perceptions people’s viewsemployment economy governance aims + strategy objectivesvisitor trends & tourism & delivery policy, investment social physical capital environment equalities infrastructures well-being public realm quality of life sustainability www.iccliverpool.ac.uk | www.beatrizgarcia.net
    4. 4. Liverpool | established representations• Nationally – Crime and violence, poverty, unemployment, health and education issues Images being circulated online around the time of the bid 2002, early 2003 www.iccliverpool.ac.uk | www.beatrizgarcia.net
    5. 5. Liverpool | established representations • Internationally The Beatles, Football, the Waterfront www.iccliverpool.ac.uk | www.beatrizgarcia.net
    6. 6. Constructing the ECoC | reimaging Liverpool www.iccliverpool.ac.uk | www.beatrizgarcia.net
    7. 7. Constructing the ECoC | reimaging Liverpool www.iccliverpool.ac.uk | www.beatrizgarcia.net
    8. 8. Capturing people’s experience of the city www.iccliverpool.ac.uk | www.beatrizgarcia.net
    9. 9. AHRC/ESRC Impact Fellowship | Young adults (16-24) Research by Dr Tomke Lask (2007-2009) www.iccliverpool.ac.uk | www.beatrizgarcia.net
    10. 10. AHRC/ESRC Impact Fellowship | Cultural Producers Cultural Company Research by Dr Tomke Lask (2007-2009) www.iccliverpool.ac.uk | www.beatrizgarcia.net
    11. 11. Cultural producers www.iccliverpool.ac.uk | www.beatrizgarcia.netCultural Producers | Research by Tomke Lask (2007-2009)
    12. 12. www.iccliverpool.ac.uk | www.beatrizgarcia.net36-55 year olds | Research by Tomke Lask (2007-2009)
    13. 13. www.iccliverpool.ac.uk | www.beatrizgarcia.net56-69 year olds | Research by Tomke Lask (2007-2009)
    14. 14. www.iccliverpool.ac.uk | www.beatrizgarcia.net
    15. 15. Capturing media representationswww.iccliverpool.ac.uk | www.beatrizgarcia.net
    16. 16. The ECoC image cycle … 2007 Media controversies www.iccliverpool.ac.uk | www.beatrizgarcia.net
    17. 17. The ECoC image cycle … 2008 Media boost www.iccliverpool.ac.uk | www.beatrizgarcia.net
    18. 18. Volume of national coverage on Liverpool ECoC Number and tone of national press articles mentioning the Liverpool ECoCSource: Impacts 08 research www.iccliverpool.ac.uk | www.beatrizgarcia.net
    19. 19. Thematic focus from bid announcement onwards• Nationally, ECoC mainly presented as image and economic catalyst in 2003; by 2008 – focus on cultural stories, wider image renaissance and leadership issues• Locally, more emphasis on physical change ; though dramatic drop since 2005• 2003 –economic & social focus (nationally); locally, the social dimension has grown since 2005- 2007 – mainly focus on culture stories, then management (controversies?) www.iccliverpool.ac.uk | www.beatrizgarcia.net- 2008 – returns to trend in 2005 – culture, then image, then management, then social issues
    20. 20. Attitudinal trends (2003- 2008) National Local• Liverpool ECoC coverage has remained mainly positive• Nationally, the peak was in 2003, locally, it has been in 2008• 2007 to 2008 transition quite marked locally and nationally www.iccliverpool.ac.uk | www.beatrizgarcia.net
    21. 21. Capturing creativity | Social scientist responsibilities• New modes of interrogation | blurring boundaries between researcher & subject of research – Submersion into object of study – Longitudinal commitment• Interpreting data | bridging conventions – Translating narratives into trends / numbers / visualisations – Benchmarking narratives against comparable settings / data• Research framework | interdisciplinary methods – Overcoming artificial walls between social science & humanities – Finding synergy / links with natural & environmental (physical) science www.iccliverpool.ac.uk | www.beatrizgarcia.net
    22. 22. Impacts 08 reports | Cultural & Creative NarrativesProgramme overview Economy and Tourism•Impacts 08 Baseline Findings 2006-2007 (2007) - Doing Business in the ECoC (Part II): (2008)•Impacts 08: Methodological framework (2010) - ECoC and Liverpool’s Developer Market: (2008)•[Final Report] Creating an Impact (2010) -Tourism and the Business of Culture (2010) Cultural Access and ParticipationImage and Perceptions - Volunteering for Culture (2010)- Media Impact Assessment (Part I) (2006) -Neighbourhood Watch (2010)- Re-telling the City: exploring local narratives (2007)- Liverpool 08 Centre of the Online Universe (2009) Cultural Vibrancy and Sustainability- The Look of the City: Public Realm (2010) - Liverpools Creative Industries (2009)- Media Impact Assessment (Part II) (2010) -Liverpool’s Arts Sector (2009) Governance and Delivery Process - Who Pays the Piper? (2008) -Liverpool on the map again (2010) All reports available at: www.iccliverpool.ac.uk | www.beatrizgarcia.netwww.impacts08.net

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