New Media, New Beijing?


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Beatriz Garcia, Plenary within Discussion Panel: Plenary, 'New Beijing, New Media? Emergent Journalistic Practice at the Olympics', in: 9th International Symposium on Olympic Research, International Centre for Olympic Studies, University of Western Ontario & Beijing Capital Universiy (4 Aug)

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  • New Media, New Beijing?

    1. 1. New Beijing, New Media? Emergent Journalistic Practice at the Olympics Chair: Andy Miah, University of the West of Scotland & Foundation for Art and Creative Technology (FACT, Liverpool) Panel: Ana Adi, University of the West of Scotland Beatriz Garcia, University of Liverpool Kris Krug, Rain City Studios Robert Scale, Rain City Studios Garry Whannel, University of Bedfordshire Tina Zhihui, Communication University of China
    2. 2. Youth culture Media ownership/power Cultural industries Media law Cultural politics Global-local Advertising/ marketing journalism IPR
    4. 4. The New Media @ the Olympics The emergence and suppression of non-accredited media Dr Beatriz Garcia Lecturer in Sociology, University of Liverpool Editor, Culture @ the Olympics New Media at the Beijing 2008 Olympic Games ICOS - UWO | Capital Institute Beijing, 5-7 Aug 2008
    5. 5. “ The Olympics as a Movement or a Media Event… C O ultural lympics Invisible Olympic dimensions? nation arts identity education politics community city ioc regulations media rights sponsorship
    6. 6. C O ity Competing Agendas? <ul><li>Coverage of local, regional and national stories </li></ul><ul><li>Transformation of national international perceptions </li></ul><ul><li>Economic investment after the Games </li></ul>committee International <ul><li>Coverage of official sport competitions </li></ul><ul><li>Brand protection and consolidation </li></ul>Non-Accredited Media Centre Main Press Centre (MPC) International Broadcast Centre (IBC) lympic Host
    7. 7. C Sydney 2000 Salt Lake 2002 Athens 2004 Torino 2006 Beijing 2008 ity <ul><ul><li>[Barcelona 1992] </li></ul></ul>For the first time, an Olympic host embeds the non-accredited into the official Organizing Committee provision, but ‘mainly for the accredited media’ (Zhihui) Non-Accredited Media Centre NAMC
    8. 8. ‘ New Media’ as ‘non-accredited media’ … <ul><li>IOC accredited journalists who find the location & facilities more convenient or find the NAMC program of events to be newsworthy . </li></ul><ul><li>Journalists from IOC-accredited media organizations who do not have MPC or IBC access due to the limited quotas . </li></ul><ul><li>Journalists from mainstream media organizations who do not have official Olympic accreditations. </li></ul><ul><li>Specialist and freelance writers . </li></ul><ul><li>Non-professional journalists who have their own publishing outlet. </li></ul><ul><li>Online publishers whose work in online platforms is inseparable from their personal online profile as creative practitioners. </li></ul><ul><li>Non-professional ‘citizen’ journalists interested in exploring and portraying alternative impressions of the Games. </li></ul>
    9. 9. C O lympic committee International ity? C
    10. 10. The host city as a regulated Olympic venue…
    11. 13. <ul><li>The Olympic Games are a focal point for discourse about economic, social and cultural transformations . </li></ul><ul><li>Official Olympic media discourses have traditionally overlooked & over-simplified these aspects </li></ul><ul><li>Non-accredited media can re-embed the Olympics within their cultural landscape (beyond sport). </li></ul><ul><li>The NAMC has retained an independence from the interests of right holding sponsors, broadcasters and the IOC, opening access to information to an increasingly diverse array of media </li></ul><ul><li>In Beijing, the re-appropriation of the NAMC as an ‘officially-regulated’ non-sport media space questions the potential of this venue as an area for emerging and alternative media discourses </li></ul><ul><li>This situation foregrounds the tensions between controlling media narratives and embracing the participatory potential of new media. </li></ul><ul><li>If the Host City environment is also to become a fully regulated ‘accredited’ Olympic space, specific Olympic Games editions are prone to lose their spontaneous, unique cultural dimensions and operate just as a brand . </li></ul>Discussion
    12. 14. Thank you Beatriz Garcia [email_address]
    13. 15. ANA ADI
    15. 23. ?
    16. 24. KRIS KRUG
    17. 25. TIAN ZHIHUI
    18. 26. GARRY WHANNEL
    19. 27. ROBERT SCALES
    20. 28. See: Miah, Garcia, Zhihui (2008) ‘ We are the media’: non-accredited media and citizen journalists at the Olympic Games, In Dayan & Price ‘Owning the Olympics: Narratives of the New China. University of Michigan Press