Disney and Target Marketing

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This was the very first PPT that I have done at my work. It pretty much describes who is the leading target market from Disney, and how Disneyland, the theme park creates both positive and negative impact to its audience.

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Disney and Target Marketing

  1. 1. DISNEYLAND
  2. 2. Positive Influence toAudienceRides such as the teacups fromthe Disney movie “Alice in Wonderland”have helped develop a new meaning to California Adventure in Anaheim, California, United States helpeveryday life: “If the kids are us realize that you do not need to travel far to have fun.happy, then the parents will be happy.”
  3. 3. Negative Influence on tothe AudienceRides such as Space Mountain and Big Thunder Railroad had had anegative impact on certain audience due to heart, brain, and otherhealth problems which caused the rides to lower their self-esteem.
  4. 4. Disney/Pixar Pixar Studios has been working with Disney for who knew how long, and kids and adults still seem to love their films.
  5. 5. Big News on DisneyRemember how I just mentioned that the Big ThunderRailroad had a negative impact on audiences? The BigThunder Railroad at Disneyland in Anaheim, CA hasbeen closed until 2012-1-9 to 2012-5-27 for arefurbishment. Beforehand, a family from Canada hadsuffered an accident on that ride due to neck pain onthat ride from Disneyland in Anaheim, CA, USA.
  6. 6. Disney & Marketing/SalesTarget sales/marketing for Disney have been 5-6year old kids and most adults of either gender TOYS CLOTHING MOVIES
  7. 7. Disney Acquisitions Saban – Power Rangers – 2002/2003-2010  Ninja Storm, Dino Thunder, SPD, Mystic Force, Operation Overdrive, Jungle Fury, MMPR 2010 (see next slide) Marvel – Spider-Man, The Avengers, X-Men – 2009
  8. 8. Saban/“Power Rangers”and Disney Why Saban hadn’t thought twice of selling the Power Rangers franchise to Disney we may never know the answer to; but the two logos you see (on your left and the other on the bottom are two different seasons (Disney’s Mighty Morphin is not the same as Saban’s because of the CGI’s that Disney had put out). I also read/was told that the toys that were put also became different when Disney took over (some of the toys weren’t even put out for some of the Disney seasons – only volume DVD’s for Ninja Storm, Dino Thunder, SPD, etc.)
  9. 9. Marketing – Moving FowardWhat would Disney’s future be like in a year from now? 5 years? 10 years? Or even 50 years? We may never know. Marketing,like life moves forward and we shall never turn back and look atthe past.

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