1. Digital fundraising
- less magic, more hard work!
By Beate Sørum
http://about.me/beatesorum

2. Hello - nice to see you:)
If you tweet, I’m @BeateSorum
Feel free to ask and comment both here and there -
I’d love to hear your thoughts!
(But remember, Santa sees your tweets
- be nice! )

3. Me, me, me!!
‣ Norwegian Cancer Society
‣ Digital communication and digital
fundraising
‣ Social media strategy
‣ E-commerce (which made me )
‣ Oh, and I have this blog were
I think out loud.
http://about.me/beatesorum

4. Me, me, me!!
‣ Norwegian Cancer Society
‣ Digital communication and digital
fundraising
‣ Social media strategy
‣ E-commerce (which made me )
‣ Oh, and I have this blog were
I think out loud.
http://about.me/beatesorum

5. You, you, you!!
Hello:)
Who are you?

6. A tentative agenda

7. A tentative agenda
• How (sadly) digital fundraising isn’t magic

8. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important

9. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important
• The digital consumer

10. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important
• The digital consumer
• How digital marketing is like traditional direct
marketing

11. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important
• The digital consumer
• How digital marketing is like traditional direct
marketing
• ..and how it really isn’t

12. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important
• The digital consumer
• How digital marketing is like traditional direct
marketing
• ..and how it really isn’t
• What to do on the facebook-twitter machine now that
we’ve established that it isn’t magic :c

13. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important
• The digital consumer
• How digital marketing is like traditional direct
marketing
• ..and how it really isn’t
• What to do on the facebook-twitter machine now that
we’ve established that it isn’t magic :c
• A few words on websites

14. A tentative agenda
• How (sadly) digital fundraising isn’t magic
• Why sharing is important
• The digital consumer
• How digital marketing is like traditional direct
marketing
• ..and how it really isn’t
• What to do on the facebook-twitter machine now that
we’ve established that it isn’t magic :c
• A few words on websites
• My top 10 tips for digital fundraising success

15. Let’s set the mood..
Source: http://
www.flickr.com/photos/
shishberg/504043988/
sizes/z/in/photostream/

16. Let’s set the mood..
Source: http://www.flickr.com/photos/
intersectionconsulting/4935135462/

17. Have you ever heard...
• «We haven’t found the key to fundraising
on facebook yet»
• «Yes, we’re on facebook, but it’s not for
fundraising»
http://about.me/beatesorum

18. http://about.me/beatesorum

19. ..Automagically would be nice, but alas - the
world is not so. Not even online.
http://about.me/beatesorum
Source: http://www.jonodoiron.com/?cat=1

20. Abra Kadabra?
• 59 % have never raised revenue directly
through facebook or twitter
• 40 % list budget / resources as main reason
➡ This leads me to believe that you believe
in magic.
* according to IFC fundraiser survey 2011
http://about.me/beatesorum

21. Abra Kadabra?
• 59 % have never raised revenue directly
through facebook or twitter
• 40 % list budget / resources as main reason
➡ This leads me to believe that you believe
in magic.
* according to IFC fundraiser survey 2011
http://about.me/beatesorum

22.