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House of E-Mobility

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In our cooperation with our clients, we help them identify the major challenges and how to solve them, despite the challenges generated by the new ways of doing business in an electrified world, thus boosting the success of electro mobility for both the users and OEMs.

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House of E-Mobility

  1. 1. > House of E-Mobility   A BearingPoint Accelerator The migration from the established combustion engine represents a huge transformation for the end customer and for the OEMs under the influence of players like utilities, municipals and governmental functions. In our cooperation with our clients, we help them identify the major challenges and how to solve them, despite the challenges generated by the new ways of doing business in an electrified world, thus boosting the success of electro mobility for both the users and OEMs.
  2. 2. Contents Market Drivers Our Approach Client Benefits References Contact CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > House of E-Mobility | A BearingPoint Accelerator
  3. 3. House of E-Mobility | A BearingPoint Accelerator CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > Market Drivers Regulation • National and international regulations Various governments such as Norway, China and many others have defined a threshold of electric vehicles in an attempt to reduce the overall emissions on a national level. Some countries have started to establish such thresholds as early as 2019, others have defined a combustion engine ban within the next decade • Local regulations Driven by high emission violations, regional or municipal bodies will declare a combustion engine ban for inner city traffic. In order to incentivize citizens to drive electric cars, special free parking regulations are introduced to increase the pull effect. • International emission commitments As agreed in the Paris climate treaty, CO2 emissions will be greatly reduced. Competition • New market entrants claim their stake in the e-mobility space leaving established players exposed with mass market ready and attractive products • The evolution of key components and innovation in areas such as batteries bear the risk of building competitive advantages by other players • Players from other geographical areas face a different market scale and demographical structure which allow them to benefit from scale effects and hence to bring down the cost of electro mobility Customer Demand • Increasing number of environmentally aware customers ask for acceptable products • The municipal authorities have created an interest in electric vehicles as the utilization can be increased due to the reduced noise reduction and 24hour use appears to be desirable • Commercial customers see a way to create efficiency by optimizing the supply chain through factory delivery
  4. 4. CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > House of E-Mobility | A BearingPoint Accelerator Key challenges for strategic E-Mobility focus Defining Channels and Distribution • Indirect (dealers / new formats) • Direct (agent model / online sales) Defining Products & Services • BEV/PHEV vehicles • Wallbox for home charging • Energy product bundles • Service bundles • Battery management / re-use • Mobile online services • Finance bundles Identifying Customer Segments • Private customers (young, urban, suburban, rural) • Fleet/corporate customers (e.g. public sector, small/midsize companies) • Third-party car sharing services • Taxi companies & limousine services (in urban regions) Creating Partnerships • Energy companies • Charging infrastructure providers • Car sharing providers • Parking operators • Political front Selecting relevant Markets • Focus on top markets? • Focus on advanced eMobility markets? • Focus on technologically advanced markets? • Focus on climate/topography?
  5. 5. CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > House of E-Mobility | A BearingPoint Accelerator Our Approach Why? • Transformation of the way in which end users deal with electric vehicles as opposed to combustion engines • Transformation in the production line of cars, less complex changes of existing supply chains • Transformation of the entire service and aftersales structure with less parts, lower maintenance and new workshop regulations • Ecosystem around cars will change with new players for charging infrastructure, digital services, seamless mobility and many others House of E-Mobility • Market creation and communication strategy for electro mobility • Adoption of sales and aftersales formats and retail strengthening • E-Mobility supply chain strategy and transformation • Setup and implementation of a service and product centric ecosystem for B2B and B2C market • Identification of digital business models for OEMs and new players in the area of electro mobility Supply Chain & Manufacturing Sales Marketing & Distribution Aftersales & Service Eco Systems Business Models
  6. 6. CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > House of E-Mobility | A BearingPoint Accelerator Client Benefits Increased Sales and Service Performance Existing sales and marketing formats need to be challenged to proove their ability to create the transformational approach when switching from combustion engines to alternative energy concepts. Weaknesses need to be spotted and rectified quickly At the same time, new sales formats can be introduced to reduce the cost of sale and at the same time meet end customer expectations. Digital E-Mobility Product Experience E-mobility can only be successful within a full digital product experience. Building on connected capabilities, customers are interested in navigating within an eco system of services and features, which can be obtained on an on demand basis. Such integration platforms allow access to new revenue streams and enable interworking with other providers under the OEM’s brand. E-Mobility Optimized Supply Chain The electric car contains less components compared to a combustion vehicle. The redesign of the power train reduces complexity significantly and requires a less complex supply chain and production capabilities. Leveraging existing investments into production plants, taking decisions on new component supplies such as batteries require the reengineering of the entire production process to act in an economically viable corridor. Holistic E-Mobility Approach The switch towards electricity as fuel will affect the entire car eco system and only a synchronized approach in terms of incentives, products and services will positively impact the end user demand. This goes beyond simple product bundles of car and energy suppliers and requires a detailed analysis of the obstacles and demands by various user groups and segments.
  7. 7. CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > House of E-Mobility | A BearingPoint Accelerator References Global OEM Management support concerning the preparation for E-Mobility Supporting the preparation of the implementation of e-mobility concepts in the area of automotive sales and aftersales Our approach BearingPoint accelerator „House of E-Mobility“ and methods by setting up moderated workshops: • Distribution of new vehicles Positioning in terms of electromobility @client Definition of the value proposition for electric and hybrid vehicles Outlining the eco-system electromobility Options for the future sales model • Aftersales Business models concerning used batteries Requirements regarding the charging infrastructure Business needs Preparing a decision template for the client with the following characteristics Support of top management in the definition of the company's roadmap towards electric vehicles for sales and aftersales structures Client’s results Analysis of strategic options to play the e-mobility market and evaluation of options as a basis for the transformation design Developing a template concerning the e-mobility positioning for the client board Preparation of the e-mobility program @client
  8. 8. CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< > House of E-Mobility | A BearingPoint Accelerator References International charging provider Supporting the preparation of the European market entry Business needs Definition of the market entry options and roadmap design Business model options for a cooperation with OEMs Customer acquisition strategy and approach Our approach Design and implementation of a lead generation approach Realization of a proof of concept Client’s results Confirmed adressable market size Blueprint for avalidated marketing and lead generation concept to increase conversion rates
  9. 9. Contact CLIENT BENEFITSOUR APPROACHMARKET DRIVERS REFERENCES CONTACT< House of E-Mobility | A BearingPoint Accelerator About BearingPoint BearingPoint consultants understand that the world of business changes constantly and that the resulting complexities demand intelligent and adaptive solutions. Our clients, whether in commercial or financial industries or in government, experience real results when they work with us. We combine industry, operational and technology skills with relevant proprietary and other assets in order to tailor solutions for each client’s individual challenges. This adaptive approach is at the heart of our culture and has led to long-standing relationships with many of the world’s leading companies and organizations. Our global consulting network of 9,700 people serves clients in more than 70 countries and engages with them for measurable results and long-lasting success. For more information, please visit: www.bearingpoint.com © 2018 BearingPoint. All rights reserved Robert Horndasch Partner BearingPoint Germany robert.horndasch@bearingpoint.com Matthias Loebich Partner BearingPoint Germany matthias.loebich@bearingpoint.com Marco Denzl-Cabbara Senior Manager BearingPoint France marco.denzl-cabbara@bearingpoint.com

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