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Automotive
Mobility Ecosystem
A BearingPoint Accelerator
The transformation of vehicle manufacturers from producers
to ser...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
Contents
Market Drivers
Our Approach
Client Benefits
References
...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
Regulations
• The still increasing volume of traffic within
urb...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
BearingPoint provides a pragmatic three step process to develop...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
Automotive Ecosystem Strategy Approach and the Digital Services...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
Proven Ecosystem
Methodology
Over the last years, BearingPoint
...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
Continental
Business Needs
• Need to build a direct relationshi...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
International Car Manufacturer
Business Needs
• The Global Sale...
Automotive Mobility Ecosystem | A BearingPoint Accelerator
Contact
Matthias Loebich
Partner
BearingPoint Germany
matthias....
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Automotive Mobility Ecosystem

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The transformation of vehicle manufacturers from producers to service providers is on the verge of becoming reality. Incumbent OEMs have started to try new business models and Services as an app on a smartphone or are alternatively offered under a ring fenced in car app center. The take up rate of such services is still under observation by the OEMs, while other players have started to contest. BearingPoint applies the mechanisms of the platform economy to conquer the area of digital mobility services. BearingPoint will support you in the process of finding a commercially attractive business model and guide you through its implementation.

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Automotive Mobility Ecosystem

  1. 1. Automotive Mobility Ecosystem A BearingPoint Accelerator The transformation of vehicle manufacturers from producers to service providers is on the verge of becoming reality. Incumbent OEMs have started to try new business models and Services as an app on a smartphone or are alternatively offered under a ring fenced in car app center. The take up rate of such services is still under observation by the OEMs, while other players have started to contest. BearingPoint applies the mechanisms of the platform economy to conquer the area of digital mobility services. BearingPoint will support you in the process of finding a commercially attractive business model and guide you through its implementation.
  2. 2. Automotive Mobility Ecosystem | A BearingPoint Accelerator Contents Market Drivers Our Approach Client Benefits References Contact
  3. 3. Automotive Mobility Ecosystem | A BearingPoint Accelerator Regulations • The still increasing volume of traffic within urban areas will ultimately require access control and intelligent ways of reducing the car based model of individual traffic through bans and city tolls. • Closed service ecosystems could become the subject of regulations that allow services to be offered across currently still closed platforms Competition • Start-ups Young start-up companies cast their ideas into mobility service solutions, without cannibalizing existing business or dealing with legacy structures. The sheer speed under which such mobility services are launched is breathtaking. UBER was non existent a decade ago and now it is starting to threaten OEMS a well as the traditional taxi business • Internet giants, with their enormous user base, are about to enter the mobility market and are able to leverage their subscription base while being OEM agnostic at the same time • Direct competitors among the group of established OEMs could move quickly and benefit from the first mover bonus, which creates the possibility of leaving the competition far behind • New players emerging from the opportunity of electro mobility launch their services without the liability of a developed IT legacy with a pure digital DNA and with the courage to challenge established business patterns Customer Demand • Decreasing car sales and revenue streams need to be replaces by other services • User numbers will constantly rise and mobility solutions will need to be designed for the short haul, medium haul and long hall transport requirements • Commercial customers see a way to create efficiency by optimizing the supply chain by direct in factory delivery due to zero emissions • The car will become the extension of the smartphone and internet experience. Market Drivers
  4. 4. Automotive Mobility Ecosystem | A BearingPoint Accelerator BearingPoint provides a pragmatic three step process to develop a comprehensive automotive ecosystem strategy Automotive Ecosystem Strategy Approach and the Digital Services Accelerator Toolset Fact Book Target Design Prioritization of next steps and roadmap Agile Implementation Multiplier enablement 1 2 3 THINK BIG Identification of disruptive developments and their impact on your automotive customer and service base. Development of a long-term strategy based on your vision and industry trends. Transformation of selected areas in a manageable, small project scale. Experimental prototyping as a starting point. Fast realization of a first successful change through agile implementation. Development of multipliers to extent scope to the entire organization. START SMALL SCALE FAST Digital Services Accelerator Toolset Concept De velopment Tes ts Service Ideation Design Thinking (optional) Design Thinking is an innovation method to develop ideas Idea/Use Case description Prioritized List of UCs Business Model Canvas Target Operating Model “Jobs to be done” Value Proposition Canvas Job Stories The Digital Service Challenger prioritizes digital automotive services and beyond Platform Business Model Canvas is an approach to turn the initial idea into a structured business model Value Network Modelling is a strategic analysis tool, further developing the business model, focusing on stakeholder value flows The Minimal Viable Product generates validated learning and continuous improvement based on a minimal scope Service Model Integration brings together the various new services and integrates them into the current business model Digital Service Challenger (Platform) Business Model & Value Proposition Generation Value Network Modelling MVP (LEAN Start-Up) Service Model Integration Services Start-Up and Experimentation
  5. 5. Automotive Mobility Ecosystem | A BearingPoint Accelerator Automotive Ecosystem Strategy Approach and the Digital Services Accelerator Toolset Service Ideation Design Thinking (optional) Design Thinking is an innovation method to develop ideas Idea/Use Case description Prioritized List of UCs Business Model Canvas Target Operating Model “Jobs to be done” Value Proposition Canvas Job Stories The Digital Service Challenger prioritizes digital automotive services and beyond Platform Business Model Canvas is an approach to turn the initial idea into a structured business model Value Network Modelling is a strategic analysis tool, further developing the business model, focusing on stakeholder value flows The Minimal Viable Product generates validated learning and continuous improvement based on a minimal scope Service Model Integration brings together the various new services and integrates them into the current business model Digital Service Challenger (Platform) Business Model & Value Proposition Generation Value Network Modelling MVP (LEAN Start-Up) Service Model Integration Services Start-Up and Experimentation
  6. 6. Automotive Mobility Ecosystem | A BearingPoint Accelerator Proven Ecosystem Methodology Over the last years, BearingPoint has embarked on a partnership with MIT to analyze successful business patterns in the platform economy. As a direct result, BearingPoint has harnessed the approach to create such ecosystems Deep Automotive Industry Know How The automotive industry has been key to BearingPoint in which numerous projects have successfully been delivered. At BearingPoint we understand the key challenges of a car manufacturer, but we also understand the important success factors inherent to a digital user experience. Cross Industry Expertise Successful end user offers bring down the barriers to related industries with the intention to create meaningful mobility services for the end customer. A deep appreciation for the industry drivers in the telecommunication, transport, logistic and public sector domain are pivotal when services and ecosystems are being designed Understanding the Impact of Implementation Conceiving mobility ecosystems require conceptual work to be constantly aligned with the impact of a potential implementation. This carefully balanced pull and push is entrenched in our DNA as management and technology consultants. We understand the approach tools and transformational challenges in order to guide customers through such complex and challenging endeavors.
  7. 7. Automotive Mobility Ecosystem | A BearingPoint Accelerator Continental Business Needs • Need to build a direct relationship with the end customer • Transformation of a product towards a service business Approach • Leveraging the capabilities of an existing digital platform with new features • Taking the benefits of swarm intelligence technologies and adding information and value to other users • Service design and assessment based on the available data Results • Setting up new value propositions for both existing customers (automotive OEMs, etc.) and new customers (motorcyclists) by launching eHorizon • Developing the business concept eHorizon for motorcycles with Continental ITS as an end-to-end service provider • Creating a sophisticated digital service offer, which forms the basis of a broader digital ecosystem • This digital ecosystem will enable the business to participate in such areas as ‘smart cities’ • Presenting Continental ITS as an ‘orchestrator’ in smart mobility, by combining hardware and software References
  8. 8. Automotive Mobility Ecosystem | A BearingPoint Accelerator International Car Manufacturer Business Needs • The Global Sales and Marketing function started an initiative to define the future customer interaction strategy including the future of retail and the role of digital • Definition of the future digital and physical customer experience, including key capabilities Approach • Support International Car Manufacturer in defining its future end-to-end customer interaction strategy to drive value and customer satisfaction and retention • Differentiate physical and digital customer journeys to design a full omnichannel customer experience based on different levels of digital enabling • Translate the future customer interaction strategy into key business and technology capabilities • Define high-level functional and non-functional requirements for each of those capabilities and assess what IT capabilities are already available or inflight to accelerate the realization of the experience • Design 3-stage incremental IT delivery plan maps for each capability, to enable value-driven delivery Results • Identification of customer journeys that drive maximum value and that best matches customer expectations • Identification of key strategic capabilities that International Car Manufacturer should acquire for the future • 3-stage IT delivery plan for each capability • Gap analysis of existing vs. required capabilities, based on the requirements defined, compared to the scope of existing / in-flight IT projects • Identified the new IT projects to be launched based on our gap analysis References
  9. 9. Automotive Mobility Ecosystem | A BearingPoint Accelerator Contact Matthias Loebich Partner BearingPoint Germany matthias.loebich@bearingpoint.com Hanno Schellenberg Senior Manager BearingPoint Germany hanno.schellenberg@bearingpoint.com Robert Horndasch Partner BearingPoint Germany robert.horndasch@bearingpoint.com About BearingPoint BearingPoint is an independent management and technology consultancy with European roots and a global reach. The company operates in three units: Consulting, Solutions and Ventures. Consulting covers the advisory business; Solutions provides the tools for successful digital transformation, regulatory technology and advanced analytics; Ventures drives the financing and development of start-ups. BearingPoint’s clients include many of the world’s leading companies and organizations. The firm has a global consulting network with more than 10,000 people and supports clients in over 75 countries, engaging with them to achieve measurable and sustainable success. For more information, please visit: Homepage: www.bearingpoint.com LinkedIn: www.linkedin.com/company/bearingpoint Twitter: @BearingPoint © 2018 BearingPoint. All rights reserved

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