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Twitter Trending Contest Report - #NotMyCupOfTea

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Twitter contest conducted for our client Society Tea, a premium tea brand in India. We got the contest to trend for more than 3 hours in India at zero budget, just through a great concept and good community marketing initiatives.

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Twitter Trending Contest Report - #NotMyCupOfTea

  1. 1. Campaign Report: #NotMyCupOfTea Beard Bros• 04.12.2015• Society Tea
  2. 2. The Brand
  3. 3. Society Tea From the lush greenery of India's hilly tea estates, a pleasant journey began over 80 years ago. From the doors of Hasmukhrai & Co, established and acknowledged master tea blenders in India since 1933, our long tea journey has taken Society Tea from the initial tea bush to the tea cup. Available at all leading stores, Society Tea is undeniably an experience that truly revitalizes. Follow our blog - http://societytea.com/blog/ Twitter - https://twitter.com/SocietyTea Instagram - https://instagram.com/societytea/ Linked In - https://www.linkedin.com/company/societytea
  4. 4. Overview In the wake of Aamir Khan’s statements on Facebook, the debate on Intolerance became a viral topic on Twitter. Millions of people took to the platform to air out their frustrations. This gave us an idea, to reach out to our fans through a truly unique contest. It was from the seeds of this thought that #NotMyCupOfTea was born.
  5. 5. We wanted people to tweet about topics that frustrated them with regards to society, religion, politics and current affairs
  6. 6. What We Did Conversations through targeted tweets We created a set of tweets featuring hot topic points that kickstarted conversations. Alliances with contest boards We reached out to prominent contest boards and got them to retweet our content to their audience Alliances with influencers We touched base with prominent influencers who helped boost the engagement & traction of the contest
  7. 7. Conversations through targeted tweets
  8. 8. Alliances with contest boards
  9. 9. The Tweets
  10. 10. The Results
  11. 11. 28,731 Impressions
  12. 12. 8.4% Engagement Rate
  13. 13. 1,100 Replies
  14. 14. 401 Retweets
  15. 15. 317 Likes
  16. 16. Trending in India for 3 hours
  17. 17. 71 Followers Added
  18. 18. Thank You 31, Upper Mezzanine, Gr. floor, Evershine Mall, Malad West, Mumbai 400064, Maharashtra, India Phone: 9819620485

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