Twitter contest conducted for our client Society Tea, a premium tea brand in India. We got the contest to trend for more than 3 hours in India at zero budget, just through a great concept and good community marketing initiatives.
From the lush greenery of India's hilly tea estates,
a pleasant journey began over 80 years ago.
From the doors of Hasmukhrai & Co, established
and acknowledged master tea blenders in India
since 1933, our long tea journey has taken
Society Tea from the initial tea bush to the tea
Available at all leading stores, Society Tea is
undeniably an experience that truly revitalizes.
Follow our blog - http://societytea.com/blog/
Twitter - https://twitter.com/SocietyTea
Instagram - https://instagram.com/societytea/
Linked In -
In the wake of Aamir Khan’s
statements on Facebook, the
debate on Intolerance became
a viral topic on Twitter.
Millions of people took to the
platform to air out their
frustrations. This gave us an
idea, to reach out to our fans
through a truly unique
contest. It was from the seeds
of this thought that
#NotMyCupOfTea was born.
We wanted people to
tweet about topics that
frustrated them with
regards to society, religion,
politics and current affairs
What We Did
Conversations through targeted tweets
We created a set of tweets featuring hot topic points that kickstarted
Alliances with contest boards
We reached out to prominent contest boards and got them to
retweet our content to their audience
Alliances with influencers
We touched base with prominent influencers who helped boost the
engagement & traction of the contest