Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)

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Beachhead Marketing moves along with lead scoring in this installment by covering when you should implement lead scoring. Learn more at http://www.beachheadmarketing.com

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  • First factor
  • First factor
  • Lead Scoring for Smart People Part 3 (when should you implement lead scoring?)

    1. 1. Lead Scoring for Smart People -When Should You Implement Lead Scoring? –
    2. 2. AboutAboutAbout Beachhead Contact us www.beachhead.io email: steven@beachhead.io • A marketing agency founded to help B2B marketers adapt to the changing world of marketing technology. • Learn more at www.beachhead.io
    3. 3. - Lead scoring definition - Types of lead scoring - Successes Previously…
    4. 4. • Determine if lead scoring is right for you • Three questions to ask before implementing • Quick tip for implementation In this presentation…
    5. 5. Do you have enough leads?
    6. 6. Interview your sales team
    7. 7. Figure out their current load
    8. 8. 250 calls per week
    9. 9. Focus on generating more traffic and leads • Content generation • PPC • List purchase • Tradeshows
    10. 10. How do you define?
    11. 11. Define with sales
    12. 12. • Meets company size criteria • Completes two web forms
    13. 13. • Do you have enough data?
    14. 14. Look at the demographics
    15. 15. Build multiple lead scoring models
    16. 16. Contact us www.beachhead.io email: steven@beachhead.io Subscribe to Interested in learning more? Visit our blog at www.beachhead.io/blog
    17. 17. THANK YOU If you have any question THANK YOU If you have any questions Contact Us www.beachhead.io email: steven@beachhead.io

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