SponsorshipBenefits Package  November, 2012 from New York and House Parties across America
EXECUTIVE SUMMARY• Home Aid is an online campaign to benefit America’s homeless, culminating  in a November, 2012 live per...
SPONSOR BENEFITS• Two-day event precedes biggest national shopping days:      – Thanksgiving’s Black Friday and Cyber Mond...
The Problem                                                The Solution             YOU can help the White House end Ameri...
Structure of Home Aid         Sponsors get massive exposure before, during, and after event:       Pre-Event              ...
Pre-Event: All-Star Video/Auction Align YOUR AD with artists who reach your audience – and get millions of views:Sarah McL...
Live Event: Local Participation                              Video streams INTO the event from                            ...
Live Event: Global Distribution                                Audio/video streams OUT to Web Sites,                      ...
Social Media/Mobile Exposure Our integration with web, social media and mobile platforms allows peopleto SHARE YOUR SPONSO...
Reach Millions Who Give Millions        YOUR BRAND reaches millions of viewers over an extended period,            deliver...
Donation Recipient List             YOUR BRAND will be associated with a variety of well-respected                charitab...
Compare to Similar Events                  YOUR ORGANIZATION will be associated with one of the                  largest, ...
Team: Why Home Aid Will Succeed                                       BE A PART of our world-class team:          David Ma...
Partners:             Why Home Aid Will Succeed10/20/2011                               14
Sponsorship Opportunities    Features, Benefits, Availability and                    Title (1)         Platinum (2)       ...
More information/Contact      Other sponsorships include meals, breaks, cocktail     reception, VIP area, red carpet, gift...
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Home Aid Live Sponsor Deck 10-20-11

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Home Aid Live Sponsor Deck 10-20-11

  1. 1. SponsorshipBenefits Package November, 2012 from New York and House Parties across America
  2. 2. EXECUTIVE SUMMARY• Home Aid is an online campaign to benefit America’s homeless, culminating in a November, 2012 live performance, auction, and telethon in New York.• Celebrities, musicians, comedians, and film and TV stars will create original content viewable online and on TV/radio, mobile devices, at house parties, and in theaters.• Sponsors will receive massive media exposure throughout the campaign through ads appearing online, on artist videos, during live performances, and on merchandise via social media, contests, mobile platform, house parties, tweetups, and meetups.• Content will be fully integrated with web, social media, mobile platforms, broadcast and satellite to share sponsor messages and generate donations.• 100% of donations will go to charities that help displaced Americans: HELP USA, Home Aid America, Homes for Our Troops, 100,000 Homes, United States Veterans Initiative, Volunteers of America, and others. 10/20/2011 2
  3. 3. SPONSOR BENEFITS• Two-day event precedes biggest national shopping days: – Thanksgiving’s Black Friday and Cyber Monday; Christmas. – Thousands at event; millions of viewers via internet and mobile.• Drive more customers into partner’s locations & stores: – Partner can host Home Aid “House Parties” with local celebrities. – Increases demand for your merchandise and message. – Re-sell the Best of Home Aid 2012 CDs & DVDs.• Drive more traffic/engagement to partner’s web site: – Embed our event widget with audio/video, auction, donate, chat. – Home Aid MP3’s & video available via digital download.• Partner involvement and product placement at event: – Include partner executives and product placement in Home Aid event programming.10/20/2011 3
  4. 4. The Problem The Solution YOU can help the White House end American homelessness by 2020: An Important, timely issue: Opening Doors:• 50,000 US youth experience long-term homeless The Federal Strategic Plan to• 131,000 US veterans are homeless (20% of homeless) Prevent and End Homelessness• 670,000 Americans homelessness on any given night• 2.5 million Americans homeless sometime in 2010• 3.5m Americans in foreclosure over the last 2 years• Thousands are homeless due to natural disasters: Tornadoes: Joplin, MO (5/11) Wildfires: Midwest, West (7/11) The first-ever US national strategic plan to: 1. end homelessness among veterans and chronic homelessness in 5 years (2015) 2. end family, youth and child homelessness in 10 years (by 2020) Floods: South, Central (5/11) Hurricanes: South, Central, NE 10/20/2011 4
  5. 5. Structure of Home Aid Sponsors get massive exposure before, during, and after event: Pre-Event Event (November 2012) Post-Event• Sponsor logos on HomeAid.net. • Live event: 24-hour telethon, concert, and • Press and photo opportunities: auction hosted by celebrities, musicians, Sponsors will distribute donations to• Dedicated sponsor pages. radio/TV/film stars, athletes, and politicians. recipient non-profits over the holidays.• Dedicated sponsor press release. • Host location in New York plus house parties • Merchandise: Sponsor logos appear on in stores, theaters, venues, and studios. merchandise (hats, tee-shirts, apparel,• Celebrity video series and auctions. linens, cups, posters, decals, etc). • House Parties, Meetups, and Tweetups• YouTube All-Star video series. hosted by celebrities and the general public. • Ads remain on videos for life of video.• Syndicated video + donate widget. • We’ll stream popular house parties into the • Ads remain on audio for life of audio. live event, based on the number of attendees,• Twitter/Facebook mentions. donations, celebrities. • Online iTunes downloads of songs.• Custom celebrity tweets/mentions. • On-stage sponsor participation: Sponsors can • Best of Home Aid 2012 video/DVD. announce contest winners, present awards.• Mailings to newsletter subscribers. • Best of Home Aid 2012 audio/CD. • Participants can watch/listen to event live via• Mobile platform : iPhone, Droid, RIM. TV, radio, YouTube, Ustream, Theaters. • Mentions in weekly press releases.• Song and video contest: most views, • Sponsor logos appear on-stage, on screen • Mailings to newsletter subscribers.comments, ratings. during breaks, and on HomeAid.net. 10/20/2011 5
  6. 6. Pre-Event: All-Star Video/Auction Align YOUR AD with artists who reach your audience – and get millions of views:Sarah McLachlan Jackson Browne Michelle Phan Michael BuckleyTop video = 9 million views Top video = 2 million views 300 million total views 250 million total views We’re gathering videos & PSAs from A-list We are also gathering videos and PSAsartists, musicians, and filmmakers who need from top-rated and viewed Internet and new media to further their careers. YouTube All-Stars who have worked onStars who have already helped the homeless important causes, like Michelle Phan, include: Jewel, Jon Bon Jovi, Queen Michael Buckley, Phillip DeFranco, Latifah, Lady Gaga, Mary J Blige, DMC, iJustine, John and Hank Green, Chuck D and Public Enemy and more 10/20/2011 6
  7. 7. Live Event: Local Participation Video streams INTO the event from venues, theaters, house parties, stores, places of worship, home studios, and host location in New York Oakland, CA: Theater Washington DC: House Party Boston, MA: StoreNashville, TN: Restaurant New Orleans, LA: Church New York: Host location Home Studio: Daryl Hall (Live from Daryl’s House) 10/20/2011 7
  8. 8. Live Event: Global Distribution Audio/video streams OUT to Web Sites, Mobile Devices, Computers, TV, Radio, Theaters, Stores, and House Parties = MORE visibility, donors, customers Computers and Tablets Sponsor and Donor sitesTVs, phones, & mobile devices Affiliate Web Sites & Blogs Stores, venues, theaters Partner and Recipient sites House Parties, Meetups and Tweetups 10/20/2011 8
  9. 9. Social Media/Mobile Exposure Our integration with web, social media and mobile platforms allows peopleto SHARE YOUR SPONSORSHIP MESSAGE with friends and colleagues: Mobile Platform: • Participants share event and your message via smart phones • Watch videos, comment, chat, donate, tweet, and create or join a House Party • Sponsors can build mobile and email database via event and application.10/20/2011 9
  10. 10. Reach Millions Who Give Millions YOUR BRAND reaches millions of viewers over an extended period, delivering millions in donations to help displaced Americans May 2010: Flooding in Nashville caused $2 billion in damages. Activists built a fundraising widget that others could easily embed on their sites. It went viral, and they raised $1 million. 54% came from their own sites, while 46% came from 3rd party sites - blogs, web sites, web news sites like CBS.com, & NPO partner sites like Nashville Rising. Feb 2010: Red Cross raised $32 million in just one month after 3 million people donated $10 by texting HAITI to 90999. HomeAid’s NATIONAL campaign over several months will leverage partners to promote videos, the donate widget, 800 number, SMS text, URL, and YOUR AD, giving us access to millions of donors. 10/20/2011 10
  11. 11. Donation Recipient List YOUR BRAND will be associated with a variety of well-respected charitable organizations that help displaced Americans: Help USA A news-worthy, human interest story: Donations will be delivered over Thanksgiving, Christmas, New Years. Sponsors cover costs, so 100% of donations goes to nonprofit organizations.10/20/2011 11
  12. 12. Compare to Similar Events YOUR ORGANIZATION will be associated with one of the largest, GREENEST, virtual fundraising events in history: A multi-venue concert held to raise An annual benefit concert to raise An online campaign and event funds for famine relief in Ethiopia funds to help American farmers to help America’s homeless In 1985, this concert had 72,000 1985: 80,000 attendees Home Aid is not limited by venue size or attendees at London’s Wembley 2007: 26,000 attendees location, allowing for participation by an stadium, and 90,000 at JFK Stadium in 2008: 20,000 attendees unlimited number of global fans with an Philadelphia, PA. 2009: 20,000 attendees internet or mobile connection Massive costs for booking venues, Fundraising is limited by venue size and Home Aid has lower production costs, transport for equipment, performers, etc. the cost of holding a physical event. For allowing many more performers to Costly pre-internet transmission example, to reach 20,000 attendees in participate and contribute content than involved large-scale TV/satellite link-ups 2008, Farm Aid spent $1,400,000 possible at physical events Originally sought to raise £1 million in Their 1985 concert raised $9 million. Our celebrity videos, website, partners, donations, the concert ultimately raised Over 25 years, Farm Aid raised $36 mobile apps, and social media will let us £150 million (approximately $250m) million, for an average of $1.5m/year reach more donors & raise more money - - AT A FRACTION OF THE COST10/20/2011 12
  13. 13. Team: Why Home Aid Will Succeed BE A PART of our world-class team: David Mathison Ken Kragen Jim Desposito Executive Producer, Home Aid President, Kragen & Company SVP & GM, HomeAid David is Executive Producer of Home Aid, Kragen’s illustrious career far transcends Jim Desposito is SVP & GM of Home Aid. and Managing Director of Digital Media for the music & entertainment industries where Jim comes to Home Aid after a long and Chadick Ellig, an elite executive search firm. he spent many incredibly successful years. successful career in the computer industry. His book, BE THE MEDIA, made the NY Ken has managed some of the worlds most Jims professional accomplishments over Times after pre-selling 5,000 copies in 11 important entertainers: Kenny Rogers, the last thirty years have spanned a wide days via social media. He has keynoted Lionel Richie, Trisha Yearwood, Olivia range of leadership roles across technical, from Berlin to Cairo, from the United Nations Newton John, The BeeGees, Burt Reynolds, marketing, executive management, sales, (3 times in 2010) to Columbia University, The Smothers Brothers and many others. and operational functions. 1999-2001: As CEO of Kinecta Corporation, Over 95% of the acts Ken managed have While Jim has won numerous technical and he raised $30 million in less than 2 years. become stars. 90% of the projects he sales awards at major computer companies Kinecta is now part of Oracle. spearheaded have achieved success. ranging from Apple Computer to Microsoft to Sun Microsystems, it is also his experience 1994-1999: As Vice President with Reuters, Ken created /organized We Are the World, building and leading teams at startup the world’s largest news agency, Mathison Hands Across America, and Net Aid. He companies such as Bergwall Educational pioneered online content syndication, is now producing Hands Across California, Software, TimesTen Performance Software enabling them to become the leading online a benefit event that will connect and support and Kinecta Corp. that are the most relevant provider of free news and stock quotes. California’s 212 community colleges. to his responsibilities at Home Aid. David has a Master’s degree from Columbia Kragen is a graduate of Harvard Business Jim received his Masters Degree from University’s School of International Affairs. School. Northeastern University.10/20/2011 13
  14. 14. Partners: Why Home Aid Will Succeed10/20/2011 14
  15. 15. Sponsorship Opportunities Features, Benefits, Availability and Title (1) Platinum (2) Gold (2) Silver (5) Pricing $500,000 $250,000 $125,000 $50,000• Exclusive promotional use of HomeAid logo/name Yes No No No• Co-branding on all letterhead/marketing materials Yes No No No• Co-branding on all merchandise/memorabilia Yes No No No• Prominent ad on HomeAid.Net web site Every page Masthead 728x90 Rect: 300x250 Sky: 160x600• Sponsor logo rotation (all pages via sidebar ad ) Yes Yes Yes Yes• Dedicated sponsor page Logo; 500 words Logo; 100 words Logo; 50 words Logo; 25 words• Video Ads (for life of video) 1m+ views 500k + views 250k+ views 100k +views• Custom Tweets and Facebook posts Twenty Ten Five ThreePre-Event:• Prominent mention in TV, radio, online, print spots Yes Yes Limited No• Press conference + logo banner At all conferences Two seats/confs One seat/conf No• Dedicated press releases/email updates All releases/email Two/All One/All None/AllLive Event:• Pervasive signage and stage banners All/Main stage Main stage Side banner Floor banner• All-Access event passes; VIP celeb meet & greets 50 + VIP reception 25 + VIP access 10 5• Activation/exhibit space in various locations Yes + entrances Yes Limited No• Logos on employee, volunteer, usher uniforms Yes No No No• Preferred VIP seating and parking Yes Yes No No• Live keynote from Event (or via video/skype) One hour total Half hour total 15 mins total No• Live program involvement: Introduce performers Yes: A-list acts Yes: B-list acts Limited No• Thanks during telethon (for life of audio/video) Yes: Hourly Yes: Hourly Yes: 4 hours Yes: 8 hours• Ads on Live Stream and broadcast TV/Radio Yes: Hourly Yes: Hourly Yes: 4 hours Yes: 8 hours• On-screen Jumbotron logo rotation during breaks Yes Yes Yes Yes• Logo on posters, apparel, signage, PSA’s Yes + street teams Yes + street teams Yes No• Flyer/SWAG in event packs and gift bags Yes + street teams Yes + street teams Yes Yes• Complimentary advertisement in Event Guide Cover/color Full page/color Half page; B/W 1/4 page; B/WPost Event:• Photo Opps: Present checks to nonprofits Yes: Preferred Yes Yes No• Inclusion on Best of Home Aid 2012 HD CD/DVD 10/20/2011 Yes Yes Yes 15 No• Post card mailers and e-mailers to participants Yes Yes Yes Yes
  16. 16. More information/Contact Other sponsorships include meals, breaks, cocktail reception, VIP area, red carpet, gift bags, airline, hotel, auto, technology, media, and telecommunications. Contact us for more information on a sponsor package that fits your needs. David Mathison David@HomeAid.net Tel: 516 488-1143 Cel: 415 637-836510/20/2011 16

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