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Community Technology Centers
Overview of Opportunity
Agenda
Community Vision
Product/Service
Advertising
Marketing
Procurement/Distribution
Funding Requirements & Resources
Mission & Vision
Mission: To provide low-cost access to
computer and computer-related
technology while building collaborat...
CTC Products
Web-based delivery services for:
Bundled Curriculum
Stand-alone Curriculum Modules
Professional Services
Trai...
CTC and E-Commerce
CTC E-Commerce
E-Curriculum Packages
Distance Learning Programs
Professional Development
Certification Programs
On-site Ad...
Advertising
Web advertising
Push (email, messages to phones, pagers)
Pull (buttons)
Associated ad displays (banners on oth...
Specialized Advertising
Advertise to our specific audience
Individuals
Businesses
Schools
Start Up Resources - Staff
Internal or External
Functions beyond start up
Customer Service
Research Methods
Secondary Research
Resources
Government agencies
Industry leaders
Research firms
Media Mix
E-Media
CTC news group
e-mail
live chat
workshops
Banners
Search Engines
Interactive presentations
Media Mix
Direct marketing
Salespeople
Fliers
Conventions
Television
Infomercials
Media Mix
Magazines
Educational and business
Sponsorship programs
Tutoring
Spelling bee contests
scholarship contests
Measuring Results
Web surveys
Traffic Analysis software
Sales figures
Balanced scorecard system
Procurement-Distribution
Overview
Simplicity is key
Cost savings up to 85% using
eCommerce
Low inventories
Rapid delivery ...
How it Works
E t h e r n e t
S E R V E R T O E X T E R N A L
E B U S IN E S S
W O R K S T A T IO N
T O
C U S T O M E R S
P...
Web order is placed
eBusiness workstation is notified
Procurement workstation
determines requirement
w/eBusiness workstati...
Web order is shipped
Distribution workstation
accesses data base for
shipping info
Package is labeled and
prepared for shi...
CTC-On-line purchase
eBusiness receives
order
Download package
from our database
Procurement verifies
info and processes
o...
Financial Requirements
CTC / E-Curriculum Start-Up Budget
Equipment – $450,000
Computers, Furniture, Infrastructure
Person...
Funding Resources
CTC start up grant
$300k - $500k (needs matching)
Government Grants
Corporations
Foundations
Angel Donor...
Continuing Operations
E-Curriculum Sales
Membership Fees
Subscriptions
User Fees
Consulting Fees
Program Development Grants
Recap and Ruminate
Trends in CTC Development
E-Curriculum Opportunities
Be The Dream – Mission
Advertising & Marketing
Pro...
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Community Technology Center

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Overview of Community Technology Center Opportunity... Final Presentation for E-Business Class at University of Phoenix in 2003

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Community Technology Center

  1. 1. Community Technology Centers Overview of Opportunity
  2. 2. Agenda Community Vision Product/Service Advertising Marketing Procurement/Distribution Funding Requirements & Resources
  3. 3. Mission & Vision Mission: To provide low-cost access to computer and computer-related technology while building collaborative alliances to deliver e-curriculum. Best Practice Management Philosophy Collaborative Alliances & Partnerships Shared Ownership and Responsibility
  4. 4. CTC Products Web-based delivery services for: Bundled Curriculum Stand-alone Curriculum Modules Professional Services Training and Development Professional Career Enhancement
  5. 5. CTC and E-Commerce
  6. 6. CTC E-Commerce E-Curriculum Packages Distance Learning Programs Professional Development Certification Programs On-site Adult Education GED acquisition Life-long learners Community Building Features Social Service Portals
  7. 7. Advertising Web advertising Push (email, messages to phones, pagers) Pull (buttons) Associated ad displays (banners on other sites) Search results No pop ups Traditional Advertising Trade publications Telephone Fliers mailed Displays/brochures in educational stores
  8. 8. Specialized Advertising Advertise to our specific audience Individuals Businesses Schools
  9. 9. Start Up Resources - Staff Internal or External Functions beyond start up Customer Service
  10. 10. Research Methods Secondary Research Resources Government agencies Industry leaders Research firms
  11. 11. Media Mix E-Media CTC news group e-mail live chat workshops Banners Search Engines Interactive presentations
  12. 12. Media Mix Direct marketing Salespeople Fliers Conventions Television Infomercials
  13. 13. Media Mix Magazines Educational and business Sponsorship programs Tutoring Spelling bee contests scholarship contests
  14. 14. Measuring Results Web surveys Traffic Analysis software Sales figures Balanced scorecard system
  15. 15. Procurement-Distribution Overview Simplicity is key Cost savings up to 85% using eCommerce Low inventories Rapid delivery in-place (Fed Ex etc.) Good customer support CRM is improved
  16. 16. How it Works E t h e r n e t S E R V E R T O E X T E R N A L E B U S IN E S S W O R K S T A T IO N T O C U S T O M E R S P R O C U R E M E N T W O R K S T A T IO N D IS T R IB U T IO N W O R K S T A T IO N D a t a R o u t e r IN V E N T O R Y T E C H N IC IA N D IS T R IB U T IO N T E C H N IC IA N H O M E S C H O O L S C O R P O R A T IO N S P U B L IC /P R IV A T E S C H O O L S V O C A T IO N A L / P R IS O N S O N - H A N D U S P S U P S O U T S O U R C E F E D E X
  17. 17. Web order is placed eBusiness workstation is notified Procurement workstation determines requirement w/eBusiness workstation Inventory technician verifies inventory availability Either ships on-hand inventory or orders from vendor (JIT) Notifies distribution workstation PROCUREMENT WORKSTATION
  18. 18. Web order is shipped Distribution workstation accesses data base for shipping info Package is labeled and prepared for shipment to customer Tracking is activated ensuring delivery DISTRIBUTION WORKSTATION
  19. 19. CTC-On-line purchase eBusiness receives order Download package from our database Procurement verifies info and processes order on-line E t h e r n e t S E R V E R T O E X T E R N A L E B U S IN E S S W O R K S T A T I O N T O C U S T O M E R S P R O C U R E M E N T W O R K S T A T IO N D IS T R IB U T IO N W O R K S T A T IO N D a t a R o u t e r IN V E N T O R Y T E C H N IC IA N D IS T R IB U T IO N T E C H N IC IA N H O M E S C H O O L S C O R P O R A T IO N S P U B L IC /P R IV A T E S C H O O L S V O C A T IO N A L / P R IS O N S O N - H A N D U S P S U P S O U T S O U R C E F E D E X
  20. 20. Financial Requirements CTC / E-Curriculum Start-Up Budget Equipment – $450,000 Computers, Furniture, Infrastructure Personnel – $465,000 Service and Technical Staff Facility - $500,000 (Lease/Purchase) Building, Utilities, Services E-Curriculum Development – $500,000 Acquisition, Creation, Delivery
  21. 21. Funding Resources CTC start up grant $300k - $500k (needs matching) Government Grants Corporations Foundations Angel Donors Fundraisers
  22. 22. Continuing Operations E-Curriculum Sales Membership Fees Subscriptions User Fees Consulting Fees Program Development Grants
  23. 23. Recap and Ruminate Trends in CTC Development E-Curriculum Opportunities Be The Dream – Mission Advertising & Marketing Procurement & Distribution Start-Up and Operations

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