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Sharing is caring: becoming a trusted source through online curation Marco Campana Maytree @marcopolis @maytree_canada htt...
http://www.flickr.com/photos/will-lion/2595497078/ Some definitions My approach Seven S' of Online Curation
Silos Synergies http://www.flickr.com/photos/dailypic/1459055735/
Curation – a definition <ul><li>“ Content curation is the act of  continually   identifying ,  selecting  and  sharing  th...
You already do this, yes? Hint: yes, yes you do.
Trust <ul><li>&quot;We need folks whom we trust to lead us to where we would not go on our own. Ideally, these people will...
http://www.flickr.com/photos/wookiewookie/122305592 /
Tools - Trusted Networks CRAP Detection Currency Reliability Authority  Purpose/Point of View Don’t forget what you alread...
Strategies <ul><li>Core – set up, listen, update and evolve </li></ul><ul><li>Daily Routine – process, discipline, workflo...
What I do <ul><li>Core </li></ul><ul><li>Daily routine – hasn't actually changed much </li></ul><ul><li>Sharing </li></ul>...
http://www.flickr.com/photos/cote/460253143/sizes/o/in/photostream/
 
Surfing http://www.flickr.com/photos/hertzen/5426170352/sizes/z/in/photostream /  http://www.flickr.com/photos/niclindh/13...
Sourcing <ul><li>Where would you normally look for this information? It doesn’t have to be totally new and cool all the ti...
Skimming http://www.flickr.com/photos/darkstream/4988004481/sizes/m/in/photostream/
 
Swimming http://www.flickr.com/photos/kenyee/338626421/sizes/m/in/photostream
Tools - Trusted Networks http://www.flickr.com/photos/daveduarte/2817722169/ Sharing
Finding the Tools to Share With <ul><li>What's the right tool for  you   and   (probably more importantly)  your  </li></u...
<ul><li>Share in Google Reader </li></ul><ul><ul><li>Through RSS </li></ul></ul><ul><ul><ul><li>Sent to Twitter </li></ul>...
Dashboard for sourcing & sharing?
 
 
 
Speaking
 
 
How much time? http://www.flickr.com/photos/cambodia4kidsorg/2906235414/  http://farm4.static.flickr.com/3027/2905389559_d...
Work Together & Share Information http://www.flickr.com/photos/ryanr/142455033/
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Sharing is caring marco campana

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Sharing is caring marco campana

  1. 1. Sharing is caring: becoming a trusted source through online curation Marco Campana Maytree @marcopolis @maytree_canada http://www.flickr.com/photos/verbeeldingskr8/3638834128
  2. 2. http://www.flickr.com/photos/will-lion/2595497078/ Some definitions My approach Seven S' of Online Curation
  3. 3. Silos Synergies http://www.flickr.com/photos/dailypic/1459055735/
  4. 4. Curation – a definition <ul><li>“ Content curation is the act of continually identifying , selecting and sharing the best and most relevant online content and other online resources (and by that I mean articles, blog posts, videos, photos, tools, tweets, or whatever) on a specific subject to match the needs of a specific audience .” </li></ul>http://www.business2community.com/content-marketing/content-curation-best-practices-054269 Let’s break this down a bit.
  5. 5. You already do this, yes? Hint: yes, yes you do.
  6. 6. Trust <ul><li>&quot;We need folks whom we trust to lead us to where we would not go on our own. Ideally, these people will do more than just lead us to good work; they will expand our mind, and widen our social circles.&quot; </li></ul>http://www.tribecafilm.com/tribecaonline/future-of-film/Who-Are-Todays-Curators--And-Where-The-Hell-Are-The-Rest-Of-Them.html Becoming someone’s mini-Google. People trust people more than brands, orgs or algorithms, or so they say in surveys…
  7. 7. http://www.flickr.com/photos/wookiewookie/122305592 /
  8. 8. Tools - Trusted Networks CRAP Detection Currency Reliability Authority Purpose/Point of View Don’t forget what you already know when you go online…
  9. 9. Strategies <ul><li>Core – set up, listen, update and evolve </li></ul><ul><li>Daily Routine – process, discipline, workflow </li></ul><ul><li>Sharing – collaborating, informing, developing expertise </li></ul><ul><li>Responding – are you listening strategically? (not our main focus today) </li></ul>
  10. 10. What I do <ul><li>Core </li></ul><ul><li>Daily routine – hasn't actually changed much </li></ul><ul><li>Sharing </li></ul><ul><li>Tools </li></ul>My set up Goal: find the right information for the right people at the right time
  11. 11. http://www.flickr.com/photos/cote/460253143/sizes/o/in/photostream/
  12. 13. Surfing http://www.flickr.com/photos/hertzen/5426170352/sizes/z/in/photostream / http://www.flickr.com/photos/niclindh/1389750548/ Sourcing
  13. 14. Sourcing <ul><li>Where would you normally look for this information? It doesn’t have to be totally new and cool all the time. </li></ul><ul><li>Your daily web travels, networks, email, f2f... </li></ul><ul><li>Twitter, Facebook, Google, of course. </li></ul>RSS RSS Feeds Subscribe Syndicate News feeds
  14. 15. Skimming http://www.flickr.com/photos/darkstream/4988004481/sizes/m/in/photostream/
  15. 17. Swimming http://www.flickr.com/photos/kenyee/338626421/sizes/m/in/photostream
  16. 18. Tools - Trusted Networks http://www.flickr.com/photos/daveduarte/2817722169/ Sharing
  17. 19. Finding the Tools to Share With <ul><li>What's the right tool for you and (probably more importantly) your </li></ul><ul><li>audience ? </li></ul><ul><li>(hint: They're probably in more than one place. Meet them there.) </li></ul>
  18. 20. <ul><li>Share in Google Reader </li></ul><ul><ul><li>Through RSS </li></ul></ul><ul><ul><ul><li>Sent to Twitter </li></ul></ul></ul><ul><ul><ul><li>Posted to my Diigo/Delicious bookmarks </li></ul></ul></ul><ul><ul><ul><li>Posted to my website </li></ul></ul></ul><ul><ul><ul><li>Available to be read by anyone subscribed to my shared RSS feed – could also be set up to be subscribed to by Email </li></ul></ul></ul><ul><ul><ul><li>Could be posted on Facebook or anywhere that accepts RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Can also be tagged – shared as separate RSS feeds </li></ul></ul></ul><ul><ul><ul><li>Within Google Reader, can share with other networks/bookmarking sites, etc. </li></ul></ul></ul>Examples of Sharing – The Power of 1 Click
  19. 21. Dashboard for sourcing & sharing?
  20. 25. Speaking
  21. 28. How much time? http://www.flickr.com/photos/cambodia4kidsorg/2906235414/ http://farm4.static.flickr.com/3027/2905389559_d3ec3e6530.jpg
  22. 29. Work Together & Share Information http://www.flickr.com/photos/ryanr/142455033/

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