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Ed Henderson - Jack Draws Anything - Be Good Be Social Edinburgh Nov 2011

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Ed Henderson shares the story of his 6 yr old son Jack's amazing fundraising campaign. Ed looks at how social media helped Jack raise over £30k for Edinburgh Sick Kids, gaining international acclaim in the process.

Ed Henderson - Jack Draws Anything - Be Good Be Social Edinburgh Nov 2011

  1. 1. JACK DRAWS ANYTHING ED HENDERSON
  2. 2. ED HENDERSON JACK’S DAD
  3. 3. TEAM HENDONOAH, ROSE, TOBY, ED & JACK
  4. 4. NOAH15 ADMISSIONS IN 2 YEARS
  5. 5. IDEA
  6. 6. SICK KIDSROYAL HOSPITAL FOR SICK CHILDREN
  7. 7. JACK DRAWS ANYTHING
  8. 8. TRADITIONAL MEDIANewspapers (local & national)TV News (BBC, STV)TV Shows (Fern, Russell, Gaby)Magazines (kids, foreign,parenting)BBC Brasil
  9. 9. SOCIAL MEDIA 12000 emails in 1 weekBBC News home page1 day = 25,000 website visits120+ countriesTop referrers - ? ? ? ?Top search - ?
  10. 10. SOCIAL MEDIA 28 monthsFans6,800 Facebook881 TwitterVisits400,000 Web5,820,000 FacebookTop 3 countries - ? ? ?
  11. 11. SHIFTFacebook is now the InternetAll about Social MediaEvery experience the same?Return to websites?Need to analyseImprove OUR websites
  12. 12. SOCIAL MEDIA FOR KIDSAccidentally produced socialmedia for kidsJack’s work being shown tokids and interacting via parentsCurrently no real SAFE socialnetwork for kidsGOOD KID NEWS for once
  13. 13. GIFTSCrayola (Linkedin)Derwent (Facebook)Berol (letter)So many pens/crayons, lostcount, given away someSocial Media used for THANKYOUs
  14. 14. GIFTSCrayola (Linkedin)Derwent (Facebook)Berol (letter)So many pens/crayons, lostcount, given away someSocial Media used for THANKYOUs
  15. 15. THE BOOKHodder ChildrensDiscovered on Facebook WallFirst 290 picturesWritten by Mum & Dad15 x 5 star reviews on AmazonMinimum £4000 addedIdeal stocking filler
  16. 16. CLOUD BASED TECHPosterous (Autopost)Google Mail (labels)Facebook, Twitter, Youtube(Linkedin, Google+)Google DocsJustgivingCampaign Monitor
  17. 17. LESSONS LEARNED
  18. 18. CELEBRITYFamous folk already havecharity establishedTweeting celebrities for a RTIMHO = waste of timeDave Stewart, Brian May, DavidTennant, John Barrowman,Natalie Cassidy, Grant Stott,The Wiggles
  19. 19. JACKYou can lead a boy to crayonsbut you can’t make him drawBoredomLife (school, holidays, Beavers)Not a machineLogistics
  20. 20. GETTING HELPDont make it hardPeople don’t want to workNeed something in return Learn from flopsGet professional advice if poss
  21. 21. BE VIGILANTPress, Blogs, Articles, PRPeople can make mistakes,assume, make it upCheck EVERYTHING x 2Don’t feel badWatch what you say in public,easy with Social Media
  22. 22. BE NICEALWAYS Bad applesRude!Questioning motivesOwn agenda / taking advantageBad photoshopAmbassador for charitySay THANK YOU
  23. 23. MAGIC ANSWERThere isn’t oneWork hardTry thingsLearnShareProfessional advice
  24. 24. NEGATIVESFatigue, 500+ is a lotMean peopleDonations stopMany false opportunitiesInterrupted normal lifeExpensive
  25. 25. POSITIVESFacebook & TwitterWrote a BOOKJack’s drawing abilityPenpals, friends, contactsCV / infamyRaised £31,000+Awards
  26. 26. AWARDS
  27. 27. YOUNG PERSON ACHIEVEMENT COCKENZIE & PORT SETON COMMUNITY COUNCIL
  28. 28. CHARITY CHAMPION (RUNNER-UP) SCOTTISH CHARITY AWARDS
  29. 29. DIGITAL FUNDRAISING INSTITUTE OF FUNDRAISING
  30. 30. CHILD OF THE YEAR BIGHEARTED SCOTLAND AWARDS
  31. 31. SOCIAL MEDIA CAMPAIGN (FINAL 3) .NET AWARDS (24 NOVEMBER)
  32. 32. THANK YOU! QUESTIONS?

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