5 SEO Techniques to Increase Your Blog Traffic


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5 SEO Techniques to Increase Your Blog Traffic

  1. 1. 5 SEO Techniques to Increase Your Blog Traffic Lou Anne McKeefery
  2. 2. Why Invest in SEO? To Bring Strangers to Your Website
  3. 3. Who Visits your Website <ul><li>You
  4. 4. Those who know you or your business by name
  5. 5. Strangers – non branded keyword searches </li></ul>
  6. 9. 5 Steps to Gain More Traffic from the Free Search Results
  7. 10. 1. Keyword Research
  8. 12. 2. Create Your Posts for SEO <ul><li>Unique Keyword Rich Page Title and File Name for Each Page
  9. 13. Make it Relevant with Keywords for That Page
  10. 14. Make Sure Your Keywords Are Used in Your Page
  11. 15. H1 for Heading Tags
  12. 16. First Paragraph Contains Keywords
  13. 17. Place Main Keywords Throughout, Top to Bottom. Then Make Sure Each Keyword Is Used Within Equal Intervals from Top to Bottom.
  14. 18. Use Keywords in Your Audio, Video and Image File Names and Descriptions </li></ul>
  15. 19. 3. Seo Friendly Site Structure <ul><li>Make Sure Url Is Pretty, Uses Keywords Without ?, Log Numbers, and Letters </li><ul><li>http://theworkout.com/workout-routines/core-body-workout/ </li></ul><li>Name Categories Using Your Major Search Words to Organize Your Content
  16. 20. Set up the Url Directory Structure to Convey Related Pages </li></ul>
  17. 21. 4. Keep Site Content Fresh <ul><li>Revisit Old Pages and Update Them as New Developments Occur
  18. 22. Making a 20 Percent or More Change to Content Tells the Search Engines There's Updated Content and Invites Them to Come Back to That Page for Indexing. </li></ul>
  19. 23. 5. Know How People Get to Your Site <ul><li>Install Web Analytics with Report Segments Based on Search Word Positions Which Bring Traffic to Your Site from Page 2 of the Search Results </li></ul>
  20. 24. Traits of a Search Friendly Site <ul><li>Every Post Has a Unique Title Tag with the Keywords Matching the Post
  21. 25. Every Post Has a Well Written Description Meta Tag
  22. 26. The Images, Podcasts and Videos Are Named Using the Keywords as Well as the Description and File Name </li></ul>
  23. 27. site:domain.com
  24. 28. Traits of a Search Friendly Site <ul><li>Site Architecture Is Organized with the KeywordsThe Site Creates Fresh Content Weekly
  25. 29. They Have a Facebook, Linkedin, Twitter Account
  26. 30. The Site Has Outbound and Inbound Links
  27. 31. Site Owner Knows What Keywords Are Bringing Them Traffic </li></ul>
  28. 32. <ul>Twitter : befoundseo 408 418-8632 </ul>
  29. 33. What's Your Next Step?
  30. 34. Next Step Options <ul><li>Site Evaluations
  31. 35. Keyword research report $499 </li></ul>
  32. 36. <ul>Twitter : befoundseo 408 418-8632 </ul>