The Role of Social Media in Commercial Property<br />
1<br />
3<br />
5<br />
6<br />Events<br />Location<br />Forums<br />Networking<br />MARKETING<br />SALES<br />Crowdsourced<br />content<br />TRAN...
Why is it important?<br />OPPORTUNITY<br />THREAT<br /><ul><li> Personal branding
Two way (conversation)
Crowdsourced information
Content creation
 Information in real time
 Different business models
 Reduced costs
 Corporate branding
 Control of the message
Feedback visibility
Quality control
 Reaction time
 Resistance to change
 Productive use of time</li></li></ul><li>8<br />
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Bob Thompson (Remit Consulting) - Social Media & Property: the RICS Report

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Bob Thompson (Remit Consulting) - Social Media & Property: the RICS Report - presentation for Pecha Kucha session at Be2campEast, Chelmsford, Essex, UK on 29 April 2010

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  • Green positive, red negativeDEBATEWhat can I gain?What will happen to me if I don’t….?
  • Bob Thompson (Remit Consulting) - Social Media & Property: the RICS Report

    1. 1. The Role of Social Media in Commercial Property<br />
    2. 2. 1<br />
    3. 3.
    4. 4. 3<br />
    5. 5.
    6. 6. 5<br />
    7. 7. 6<br />Events<br />Location<br />Forums<br />Networking<br />MARKETING<br />SALES<br />Crowdsourced<br />content<br />TRANSACTION<br />Knowledge<br />Collaboration<br />tools<br />Messaging<br />INDIVIDUAL<br />ASSET<br />Video<br />CORPORATE<br />Blogging<br />Audio<br />Pictures<br />
    8. 8. Why is it important?<br />OPPORTUNITY<br />THREAT<br /><ul><li> Personal branding
    9. 9. Two way (conversation)
    10. 10. Crowdsourced information
    11. 11. Content creation
    12. 12. Information in real time
    13. 13. Different business models
    14. 14. Reduced costs
    15. 15. Corporate branding
    16. 16. Control of the message
    17. 17. Feedback visibility
    18. 18. Quality control
    19. 19. Reaction time
    20. 20. Resistance to change
    21. 21. Productive use of time</li></li></ul><li>8<br />
    22. 22. How effective?<br />1000<br />70<br />1000<br />70<br />
    23. 23. 600 downloads in 5 days<br />November<br /><ul><li>23rd
    24. 24. 24th
    25. 25. 25th
    26. 26. 26th
    27. 27. 27th</li></ul>Tweet1 – Picked up by about 12 people<br />30 emails to “interested” list<br />Tweet2 - @adders and @EGcommunity re-tweeted <br />Added links on CreoPoint<br />Added links on ReOrb & BCO research portal<br />10<br />
    28. 28. 11<br />
    29. 29. Why must real estate engage with social media?<br /><ul><li>It is unlikely to go away
    30. 30. Some employers already check out future employees – (perhaps your clients are checking out your team)
    31. 31. It is very fast. Information can become available very quickly.
    32. 32. Your customers are already using it – what are they saying about you?
    33. 33. Potential for conflict of brands between individuals and companies
    34. 34. If you don’t engage with it, your competitors will
    35. 35. If you don’t take it seriously your reputation may be at risk.</li></ul>12<br />
    36. 36. 13<br />Some employers already check out future employees <br />Potential for conflict of brands between individuals and companies<br />
    37. 37. 14<br />If you don’t engage with it, your competitors will<br />Your customers are already using it –what are they saying about you?<br />
    38. 38. 15<br />Reputation arrives on foot and departs on horseback<br />If you don’t take social media seriously your reputation may be at risk<br />
    39. 39. Where next? – first steps<br /><ul><li>Make it easy for your users to get up to date information!
    40. 40. Generating content on a regular basis is essential.
    41. 41. Develop an approach to the conversation – talk to clients and staff
    42. 42. Manage the message
    43. 43. Ensure you have the correct skills in place
    44. 44. Keep control when they are</li></ul>16<br />
    45. 45. 17<br />
    46. 46. Finally<br /><ul><li>understand your audience
    47. 47. choose your channels wisely, and
    48. 48. trust and train (all) your staff to act as brand ambassadors.</li></ul>18<br />
    49. 49.
    50. 50. 20<br />Contact Details<br />Bob Thompson MBCS MBA<br />Remit Consulting LLP<br />43-45 Portman Square<br />London<br />W1H 6HN<br />t: 020 7969 2738<br />f: 020 7681 3796<br />m: 07777 698758<br />Bob.thompson@remitconsulting.com<br />www.remitconsulting.com<br />

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