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Blogging and Podcasting for Writers


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Slides from Britt Bravo's presentation, "Marketing and Test-Marketing Your Work Online with Blogging and Podcasting" at the San Francisco Writers Conference February 15, 2009.

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Blogging and Podcasting for Writers

  1. 1. Marketing and Test-Marketing Your Work Online with Blogging and Podcasting Britt Bravo San Francisco Writers Conference February 15, 2009
  2. 2. Big Vision Consulting Realize your big vision Be a powerful force for good <ul><li>Strategic Consulting </li></ul><ul><li>Social Web Empowerment </li></ul><ul><li>Blogging </li></ul><ul><li>Podcasting </li></ul><ul><li>Career Coaching </li></ul><ul><li> </li></ul>
  3. 3. Web 1.0
  4. 4. Web 2.0 is a conversation
  5. 5. Web 2.0 Tools <ul><li>Blogs </li></ul><ul><li>Podcasts </li></ul><ul><li>Photo sharing (i.e. Flickr) </li></ul><ul><li>Video sharing (i.e.YouTube) </li></ul><ul><li>Social networking (i.e. Facebook) </li></ul><ul><li>Social bookmarking (i.e. del.ici.ous) </li></ul><ul><li>Wikis </li></ul><ul><li>RSS Feeds/Aggregation </li></ul><ul><li>Twitter </li></ul>
  6. 6. Anatomy of a Blog: Subscription
  7. 7. Anatomy of a Blog: Comments
  8. 8. Anatomy of a Blog: Blog Roll
  9. 9. Find blogs to read <ul><li>Technorati </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Alltop </li></ul>
  10. 10. Read Blogs with Feedreaders
  11. 11. Anatomy of a Podcast
  12. 12. Find Shows in Podcast Directories
  13. 13. Listen with podcatchers
  14. 14. Test marketing <ul><li>What posts/shows get the most traffic? </li></ul><ul><li>What posts/shows get the most comments? </li></ul><ul><li>How can your readers’/listeners’ feedback improve your book? </li></ul>
  15. 15. Anna Lappe’s Blog
  16. 16. Michael Belfiore’s Blog
  17. 17. Testing topics
  18. 18. The Julie/Julia Project Blog
  19. 19. Julie & Julia
  20. 20. Scott Sigler’s Podcast
  21. 21. Grammar Girl Podcast
  22. 22. Speaking of Faith Podcast
  23. 23. Speaking of Faith Book
  24. 24. Birdie Jaworski’s Blog
  25. 25. Birdie Jaworski’s Podcast
  26. 26. Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li>TypePad </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  27. 27. Choosing Your Blogging Tool <ul><li>What is your budget? </li></ul><ul><li>What is your technical expertise? </li></ul><ul><li>How soon does it need to go up? </li></ul><ul><li>What features and functions do you need? </li></ul><ul><li>What is your “exit plan”? </li></ul>
  28. 28. Generating Blog Traffic & Comments <ul><li>Read and comment on other blogs </li></ul><ul><li>Have a blog roll </li></ul><ul><li>Link to other bloggers in your posts </li></ul><ul><li>Make commenting easy </li></ul><ul><li>Allow subscription by rss and email </li></ul><ul><li>Use images and multimedia in posts </li></ul><ul><li>Write titles people are searching for </li></ul>
  29. 29. Generating Blog Traffic & Comments <ul><li>Make it easy to share posts with others </li></ul><ul><li>Ask questions </li></ul><ul><li>Be opinionated </li></ul><ul><li>Host a contest </li></ul><ul><li>Participate in carnivals and memes </li></ul><ul><li>Invite guest bloggers to participate </li></ul><ul><li>Integrate your blog into other social networks </li></ul>
  30. 30. Tracking Tools <ul><li>Feedburner </li></ul><ul><li>Feedblitz </li></ul><ul><li>Google Analytics </li></ul><ul><li>Site Meter </li></ul><ul><li>StatCounter </li></ul><ul><li>Technorati </li></ul><ul><li>Google Alerts </li></ul><ul><li>Google Blog Search </li></ul><ul><li>Twitter Search </li></ul><ul><li>PostRank </li></ul>
  31. 31. Podcasting Process <ul><li>Record </li></ul><ul><li>Edit </li></ul><ul><li>Convert to MP3 (if not already) </li></ul><ul><li>Upload to hosting service </li></ul><ul><li>Publish it online </li></ul><ul><li>Promote </li></ul><ul><li>Track </li></ul>
  32. 32. Which Tools Should I Use? <ul><li>What kind of recording do you need to do? </li></ul><ul><li>What kind of editing do you need to do? </li></ul><ul><li>What is your budget? </li></ul><ul><li>What is your technical expertise? </li></ul>
  33. 33. Promotion <ul><li>List in podcast directories </li></ul><ul><li>Provide subscription instructions </li></ul><ul><li>Create a landing page </li></ul><ul><li>Feature on home page </li></ul><ul><li>List in email signature </li></ul><ul><li>Share with social networks </li></ul><ul><li>Ask listeners to contribute content </li></ul><ul><li>Host contests </li></ul><ul><li>Join podcasting communities </li></ul>
  34. 34. Tracking <ul><li>Downloads </li></ul><ul><li>Subscribers (Feedburner) </li></ul><ul><li>Comments </li></ul><ul><li>Google Alerts </li></ul><ul><li>Twitter Search </li></ul>
  35. 35. Questions? <ul><li>Britt Bravo </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul>