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Ian Greenleigh @be3dbazaarvoice.com/blogsocialsidedoor.com
…Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
The best company blogsdon’t know they’re companyblogs.    Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported...
1.   http://www.emarketer.com/Article.aspx?R=10087902.   http://www.ketchum.com/files/BlogHer_2011_Social_Media_Matters_St...
Coverage                            SERPs                          Subscribers                                            ...
“Let’s talk about me.”                                                             -Kim Kardashian (and most companies)   ...
“How can we create a great     company blog?”  Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
“How can we becomeindispensable by blogging?”  Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
?          ?                                                          ?                                  Audience         ...
’Useful, actionable                                     Current + desired               Emotional                         ...
The manpursemystery…                                              Flickr photo credit: kakachu   Creative Commons Attribut...
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
’Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Anything that makes us feel     good about ourselves, look           better to othersInterviews        Quotes             ...
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Using external content toexplore themes and tell storiesPeople                         Media                              ...
Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
Thank you.Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
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Blogging at the heart of your content strategy

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From an IABC Austin luncheon. Description:

"...hear the expert analysis of Bazaarvoice Manager of Content & Social Strategy, Ian Greenleigh. He will help us explore the subject, as well as answer your questions...Blogging isn’t just for individuals. Some of the most popular blogs are commercial and utilize their reach to promote their products and business. Blogging has emerged as one of the best marketing tools on the web. From the ease of creating to the convenience of interacting with potential customers and clients, blogging has given a new way for the marketers to do what they do – Promote! There are hundreds of thousands of blogs created every day. Most of them die, but some succeed. Knowing how to set your blog up for success, and how to maximize marketing opportunities through your blog, can prove to be one of the best marketing tools in your tool box.

Ian will discuss how you can use your blog to effectively drive awareness, consideration and even conversion. He’ll also share tips for developing an effective blogging and blogger outreach strategy."

Published in: Business, Technology, Automotive
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Blogging at the heart of your content strategy

  1. Ian Greenleigh @be3dbazaarvoice.com/blogsocialsidedoor.com
  2. …Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  3. The best company blogsdon’t know they’re companyblogs. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  4. 1. http://www.emarketer.com/Article.aspx?R=10087902. http://www.ketchum.com/files/BlogHer_2011_Social_Media_Matters_Study.pdf Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  5. Coverage SERPs Subscribers Thought Shares Authority leadershipConversion Sales Awareness Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  6. “Let’s talk about me.” -Kim Kardashian (and most companies) PR Event Product promos s Me Awards Wins Sales pitchesCreative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  7. “How can we create a great company blog?” Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  8. “How can we becomeindispensable by blogging?” Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  9. ? ? ? Audience ? ?Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  10. ’Useful, actionable Current + desired Emotional Explanatory content audience connections3D (being human) Ego capital Frequency Focus ViewpointContextual CTAs Curation Mixed media diversity Unique insight Opinions Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  11. The manpursemystery… Flickr photo credit: kakachu Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  12. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  13. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  14. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  15. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  16. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  17. ’Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  18. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  19. Anything that makes us feel good about ourselves, look better to othersInterviews Quotes Links Lists Coverage Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  20. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  21. Using external content toexplore themes and tell storiesPeople Media Ideas Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  22. Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License
  23. Thank you.Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License

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