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Bazaarvoice client case study: Bodyguardz

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Bazaarvoice client case study: Bodyguardz

  1. 1. Confidential and Proprietary. 1 © 2014 Bazaarvoice, Inc. Client Case Study
  2. 2. Confidential and Proprietary. 2 © 2014 Bazaarvoice, Inc.
  3. 3. 3 Story Insight: BodyGuardz knew that the quality of their product was the number one driver of purchase. Reviews of the product’s quality made consumers comfortable with their claims and performance and was the second reason why consumer bought their product. Action: BodyGuardz used another provider to collect reviews on their site. It did not have much impact as eCommerce was a small percentage of overall sales and they were unable to share reviews beyond the site. By adding Conversations, BodyGuardz was able to syndicate content to their retail partners. Results: By syndicating content, BodyGuardz was able to show that they were supporting their retail partner’s success to further the relationship. In addition, BodyGuardz is able to pull review information that states that store associates recommend their product and use this in channel negotiations to protect and gain placement. In fact, with this information, BodyGuardz was able to perform an online test with a major retailer, which if successful, will lead to in-store placement. Confidential and Proprietary. © 2014 Bazaarvoice, Inc.
  4. 4. Reasons why customers buy BodyGuardz #1. Quality* Confidential and Proprietary. 4 © 2014 Bazaarvoice, Inc. #2. Consumer Reviews* *BodyGuardz customer survey 2012
  5. 5. 5 Customer reviews are vital to our success at BodyGuardz. They provide that extra credibility that not only do we believe in our products, but our customers do, too. Whitney Pye, Director of Marketing, BodyGuardz
  6. 6. 6 Syndication strengthens retail partnerships Confidential and Proprietary. © 2014 Bazaarvoice, Inc.
  7. 7. UGC provides leverage for retail negotiations “The associate at the store told me the Gorilla Glass on the S4 Active is prone to scratching and recommended this tempered glass screen protector.” PacoSan via BodyGuardz.com Confidential and Proprietary. 7 © 2014 Bazaarvoice, Inc.
  8. 8. Want to learn more? Bazaarvoice is a network that connects brands and retailers to the authentic voices of people where they shop. Each month, more than 400 million people view and share authentic opinions, questions and experiences about 70 million products in the Bazaarvoice network. Visit www.Bazaarvoice.com to learn more. Confidential and Proprietary. 8 © 2014 Bazaarvoice, Inc.

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