Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Google Caffeine and Search Engine Listing-- Is your Website Ready?

677 views

Published on

Published in: Education
  • Be the first to like this

Google Caffeine and Search Engine Listing-- Is your Website Ready?

  1. 1. SEO Insights Is Your Website Optimized for Google Caffeine
  2. 2. Getting Your Best Results with Google Caffeine
  3. 3. What is Google Caffeine? <ul><li>Google’s updated Search Engine Algorithm </li></ul><ul><ul><ul><li>First major application change since 2006 </li></ul></ul></ul><ul><li>Provide real time search that will integrate with social media. </li></ul><ul><li>Google has begun the implementation phase in one data center. </li></ul><ul><li>What items do we have to look out for in regards to our websites? </li></ul>
  4. 4. Best Caffeine Practices Website Content / Meta Data <ul><li>Content should always be relevant to the sites theme, message, products and services. </li></ul><ul><li>Site should have a consistent theme to make it easier to index. </li></ul><ul><ul><li>A difficult index = not accurate search = not good with Caffeine. </li></ul></ul><ul><li>Relevant and properly formatted Meta Titles and Descriptions. </li></ul>
  5. 5. Best Caffeine Practices Site Speed / Updated Text <ul><li>Overall site and individual pages should be maintain a high site speed and ideally be faster than your competition. </li></ul><ul><ul><li>Google will be pushing faster sites higher in the search results and slower sites will find it harder to rank. </li></ul></ul><ul><li>Google will also be looking for updating content and give poorer rankings to sites that haven’t been updated in quite a while. </li></ul><ul><ul><li>If a site does not have fresh content it is perceived as out-of-date or abandoned. </li></ul></ul>
  6. 6. Best Caffeine Practices Quality Links <ul><li>Google has always heavily weighted quality inbound links , such as from a site or directory that is ranked higher or equal to your website. </li></ul><ul><li>However, with Caffeine, Google will be placing a lot more weight on the links that are not only quality but relevant to the sites subject matter and theme. </li></ul>
  7. 7. Best Caffeine Practices Social Media <ul><li>Google Caffeine has introduced “Real Time” search results. </li></ul><ul><ul><li>This is great news for your social media efforts. </li></ul></ul><ul><ul><li>This feed will be like watching a live RSS feed for social sites such as Twitter. </li></ul></ul><ul><ul><li>E.g. – Google ( www.google.com ) “Health Care Bill” </li></ul></ul><ul><li>With this new Google feature, it is extremely important to make sure that your Social Media sites and posts are just as optimized as your website. </li></ul>
  8. 8. To learn more about how Bayshore Solutions can help your web results with a solid and integrated online strategy, Contact Us Today 866-352-4791 www.BayshoreSolutions.com

×