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Google Caffeine and Search Engine Listing-- Is your Website Ready?


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Google Caffeine and Search Engine Listing-- Is your Website Ready?

  1. 1. SEO Insights Is Your Website Optimized for Google Caffeine
  2. 2. Getting Your Best Results with Google Caffeine
  3. 3. What is Google Caffeine? <ul><li>Google’s updated Search Engine Algorithm </li></ul><ul><ul><ul><li>First major application change since 2006 </li></ul></ul></ul><ul><li>Provide real time search that will integrate with social media. </li></ul><ul><li>Google has begun the implementation phase in one data center. </li></ul><ul><li>What items do we have to look out for in regards to our websites? </li></ul>
  4. 4. Best Caffeine Practices Website Content / Meta Data <ul><li>Content should always be relevant to the sites theme, message, products and services. </li></ul><ul><li>Site should have a consistent theme to make it easier to index. </li></ul><ul><ul><li>A difficult index = not accurate search = not good with Caffeine. </li></ul></ul><ul><li>Relevant and properly formatted Meta Titles and Descriptions. </li></ul>
  5. 5. Best Caffeine Practices Site Speed / Updated Text <ul><li>Overall site and individual pages should be maintain a high site speed and ideally be faster than your competition. </li></ul><ul><ul><li>Google will be pushing faster sites higher in the search results and slower sites will find it harder to rank. </li></ul></ul><ul><li>Google will also be looking for updating content and give poorer rankings to sites that haven’t been updated in quite a while. </li></ul><ul><ul><li>If a site does not have fresh content it is perceived as out-of-date or abandoned. </li></ul></ul>
  6. 6. Best Caffeine Practices Quality Links <ul><li>Google has always heavily weighted quality inbound links , such as from a site or directory that is ranked higher or equal to your website. </li></ul><ul><li>However, with Caffeine, Google will be placing a lot more weight on the links that are not only quality but relevant to the sites subject matter and theme. </li></ul>
  7. 7. Best Caffeine Practices Social Media <ul><li>Google Caffeine has introduced “Real Time” search results. </li></ul><ul><ul><li>This is great news for your social media efforts. </li></ul></ul><ul><ul><li>This feed will be like watching a live RSS feed for social sites such as Twitter. </li></ul></ul><ul><ul><li>E.g. – Google ( ) “Health Care Bill” </li></ul></ul><ul><li>With this new Google feature, it is extremely important to make sure that your Social Media sites and posts are just as optimized as your website. </li></ul>
  8. 8. To learn more about how Bayshore Solutions can help your web results with a solid and integrated online strategy, Contact Us Today 866-352-4791