AppStore analysisNikita Kosholkin, EmpatikaMay 31, 2013
Agenda• Show Top 27 Apps in 5 U.S. categories andchanges in 2 months (from February 26)• Bipolar apps functionality overview
Path• New and noteworthy• Top paid• Top free• Top grossing
Categories• Travel• Medical (only current state)• Productivity• LifeStyle• Social Networking
Travel
vs. 2 months ago - no changes in general
Find«Gems»Not justhouses torentTaxi Rent near carTravelmemoriesShare a ridevs. 2 months ago - more City Guides (from 20% u...
vs. 2 months ago - more City Guides and camps; Flight+ went from 13th down to 57th position
vs. 2 months ago - no changes in general
Translatevs. 2 months ago - more Guides (20% =>50%)
Medical
Bipolar Disorder Connect
Bipolar app highlights:• Category: Health & Fitness (most mood tracking),Lifestyle, social networking (forums and talks), ...
Self-doctorHeart-rateMedicaleduTrackBabygrowthNetworkforPhysiciansMagazineforPhysiciansAllergyandforecastSchedule and char...
Baby-record (time sleep,eating, GPS, photo etc - sync)Identify a pill Listen a baby Drug Info Relax musicBabylogEEG Diagno...
Doctor 24/7VirtualdentistOrdercontactlensesUrineanalysis+deviceMedicalnews andresourcesLegalcannabisvendorsInfo aboutyour ...
Prepare fornurse examDrug infoMedical resource«infinity hole»DrugreferenceAntibioticguideFor cancerPre-test forstudyClinica...
Productivity
vs. 2 months ago - less to-do (61% => 33%)To-to +import + gpsContacts (allin one)ConverterCreate awebsiteSmartcalendarSolv...
Result: 20=>30% - to-do/notes vs. 2 months ago - no changes in general
vs. 2 months ago - no changes in generalPasswordmanager
vs. 2 months ago - no changes in general
Lifestyle
vs. 2 months ago: more fashion + more close to real problems (achieve goals)Fashion todo achieve goalsDiscover Communities...
Track walk +GPSvs. 2 months ago - more baby careLess emotion/wallpapers 60=>30%
vs. 2 months ago - more shops (from 50% up to 85%)
vs. 2 months ago - as it was - 80% is a trash and mix + Baby care.Track baby
Social Networking
Socialnetwork forneighborsCreate phototo sharetogetherAsk tohang outTo BeHonestOne contact -cal, text, twitto them etcAsk ...
Who unfollowyou, who arenot follow backForumTalk tostrangersvs. 2 months ago: more «followers» (5=>25%)
vs. 2 months ago: no changes in general (chats/networks and calls)
vs. 2 months ago: no changes in general (chats, dating, calls)
Main apps and ChangesNew AndNoteworthyPaid Free GrossingTravelGuides (20=>60%)Transport - (train, rent acam flight) (20%)*G...
insights.empatika.comFor more info contact me at:nikita.kosholkin@empatika.com
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20130531 app store-travel_health_productivity_lifestyle_socialnetworking

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Difference in the top US apps in 5 categories (February - May 26, 2013)

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20130531 app store-travel_health_productivity_lifestyle_socialnetworking

  1. 1. AppStore analysisNikita Kosholkin, EmpatikaMay 31, 2013
  2. 2. Agenda• Show Top 27 Apps in 5 U.S. categories andchanges in 2 months (from February 26)• Bipolar apps functionality overview
  3. 3. Path• New and noteworthy• Top paid• Top free• Top grossing
  4. 4. Categories• Travel• Medical (only current state)• Productivity• LifeStyle• Social Networking
  5. 5. Travel
  6. 6. vs. 2 months ago - no changes in general
  7. 7. Find«Gems»Not justhouses torentTaxi Rent near carTravelmemoriesShare a ridevs. 2 months ago - more City Guides (from 20% up to 60%)
  8. 8. vs. 2 months ago - more City Guides and camps; Flight+ went from 13th down to 57th position
  9. 9. vs. 2 months ago - no changes in general
  10. 10. Translatevs. 2 months ago - more Guides (20% =>50%)
  11. 11. Medical
  12. 12. Bipolar Disorder Connect
  13. 13. Bipolar app highlights:• Category: Health & Fitness (most mood tracking),Lifestyle, social networking (forums and talks), medical(psychiatry)• Input info: Scale (1-10 words) OR categories (Scale1-10) OR emotions and words (stage) + tags + photo• Charts: your average (all time, day of the week, day),compare to world• Additional dimensions: emotions, sympthoms,treatments, events, sleep quality, sleep hourse,exercise, stress at work/home etc.
  14. 14. Self-doctorHeart-rateMedicaleduTrackBabygrowthNetworkforPhysiciansMagazineforPhysiciansAllergyandforecastSchedule and chargesfor doctors andpatienceMed search Q. Med research Track Pain Find drugsTrackRheumatoidarthrotsdoctorappointmentsDrug infoTranslate fordrugsView bodyscans (MRI, X-ray etc)Medical news andresourcesMedical newsand resourcesInfo aboutyour analysisand etcinfo fortreating anddiagnosisResult: 30% - self-treatment (self-quantified) 45% - medical resources (news, researches, doctors, guides etc)
  15. 15. Baby-record (time sleep,eating, GPS, photo etc - sync)Identify a pill Listen a baby Drug Info Relax musicBabylogEEG DiagnosisDatastorage fordiabetesFor cancerBodypatterns(muscle)Bloodpressure+deviceSleepSleepRemembermedsMedvocabularyAbout body+ diagnosisEEGguideDiabetestrackingFirst aidResult: 50% - self-treatment (self-quantified); 22% - baby care
  16. 16. Doctor 24/7VirtualdentistOrdercontactlensesUrineanalysis+deviceMedicalnews andresourcesLegalcannabisvendorsInfo aboutyour analysisand etcDreams Drug infoLegalcannabisvendorsLegalcannabisvendorsRemembermedsdoctorappointmentsYourdiagnosisis... like agameResult: 35% - self-treatment (self-quantified), 20% - drug + doctor info
  17. 17. Prepare fornurse examDrug infoMedical resource«infinity hole»DrugreferenceAntibioticguideFor cancerPre-test forstudyClinical consult(diagnosis)Test forexamDiagnosisand treatResult: 45% - medical info (news, drug info, medical books); 40% Baby care
  18. 18. Productivity
  19. 19. vs. 2 months ago - less to-do (61% => 33%)To-to +import + gpsContacts (allin one)ConverterCreate awebsiteSmartcalendarSolvesymptoms
  20. 20. Result: 20=>30% - to-do/notes vs. 2 months ago - no changes in general
  21. 21. vs. 2 months ago - no changes in generalPasswordmanager
  22. 22. vs. 2 months ago - no changes in general
  23. 23. Lifestyle
  24. 24. vs. 2 months ago: more fashion + more close to real problems (achieve goals)Fashion todo achieve goalsDiscover CommunitiesInstagramfor parentsAlarmphotoWomentalkDiary
  25. 25. Track walk +GPSvs. 2 months ago - more baby careLess emotion/wallpapers 60=>30%
  26. 26. vs. 2 months ago - more shops (from 50% up to 85%)
  27. 27. vs. 2 months ago - as it was - 80% is a trash and mix + Baby care.Track baby
  28. 28. Social Networking
  29. 29. Socialnetwork forneighborsCreate phototo sharetogetherAsk tohang outTo BeHonestOne contact -cal, text, twitto them etcAsk aboutopinionDiscoverinterestsaroundfashion, art,food etcAngelListShareaudiorecordWho isaroud (sixthsence)Stay in touchwith yourfavoritepersonTicketsSharestories inpictures,video,sound, textChat with nearfriends or people(same interests)YoursocialstatsCreate ascrapbookwith yourfriendvs. 2 months ago: more chats (20=>30%); less photo sharing (20=>7%)
  30. 30. Who unfollowyou, who arenot follow backForumTalk tostrangersvs. 2 months ago: more «followers» (5=>25%)
  31. 31. vs. 2 months ago: no changes in general (chats/networks and calls)
  32. 32. vs. 2 months ago: no changes in general (chats, dating, calls)
  33. 33. Main apps and ChangesNew AndNoteworthyPaid Free GrossingTravelGuides (20=>60%)Transport - (train, rent acam flight) (20%)*GuidesTravel plans +transport (45=>22%)Camps (0=>6%)TranslateFlight, hotels search(40%)Airline apps (20%)Guide (20%)Guide (20=>50%)Travel plans + transport(20%)MedicalSelf-treatment/quantified(30%)Medical resources/info(45%)Self-treatment/quantified(50%)Baby Cary (22%)Self-treatment/quantified (35%)Drug+doctor info(20%)Medical resources/info(45%)Baby care (40%)Productivity To-do (60=>33%)To-do (20=>30%)Business (password+keynote, pages etc) 20%Mail, calendar, notes,voice call, Instaframes,to doSecurity, callls, business,to doLifestyleFrom buy clothes (60%)to buy more fashionclothes and everything(40%)Emotions/wallpapers(60=>30%)Baby care (0=>11%)Shops (50=>85%) Text, astrology, shops,wallpapers, baby careSocialNetworkingChats (20=>30%)Photo share (20=>7%)Emotions (20%)Followers (25%)Chat(20%)Chats, networks (65%)Calls (15%)Dating (55%)Chat (15%)Calls (15%)*Sometimes the sum of the apps is not 100%. It’s owing the rest of the apps who have many different functionality to make a subcategory from them.
  34. 34. insights.empatika.comFor more info contact me at:nikita.kosholkin@empatika.com

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