Market Analysis Travel Nikita Kosholkin, Empatika January 29, 2013вторник, 29 января 13 г.
About this analysis • This analysis contains core statistics and trends on Travel category worldwide • The goal of this presentation is to nudge us to think about possible ways of development • P.S. there are links to the resources on each slide in «speaker’s notes».вторник, 29 января 13 г.
UNWTO: one of the key reasons why tourism will be a strategic pillar of any truly sustainable economic future. «Today, nearly half of the one billion international tourist arrivals in the world are to emerging and developing economies, where those arrivals create and maintain jobs and income for those most in need», - UNWTO Secretary General Dr. Taleb Rifai,вторник, 29 января 13 г.http://skift.com/2013/01/24/the-future-of-tourism-in-the-new-new-economy/
US government: why travel is good for you, for your business and economy as a whole?вторник, 29 января 13 г.http://traveleffect.com
Where to go Where to live What to do Whats interesting Where to eat Where to go, lets see...вторник, 29 января 13 г.http://www.emarketer.com/Article/Asia-Paciﬁc-Social-Media-Inspires-Travelers/1009605
Skift: 11 of 13 trends 1. Everyone wants a chinese tourist (from 16,6 mln in 2002 up to 86 mln people/year in 2012. In 2020 - 200 mln. Growth in their spending abroad 30% y/y 2. Ancillary fees (Airlines) are the new normal. Passengers want to see all new fees being added on. 3. Last-minute mobile hotel booking (expect more single-function startups) 4. The rise of price transparency (i.e. if price goes down - re-book it automatically, e.g. tingo.com) 5. Food tourism 6. Airports as destinations («new holiday shopping mall»?) 7. Destination branding through movies («did you know - excursion») 8. Digital maps are one of travel’s key battlegrounds 9. Personal in-ﬂight entertainment through mobile devices 10. Blurring of business and leisure travel 11. Lure of the last Unknown: the rise of Myanmarвторник, 29 января 13 г.http://skift.com/ﬁles/reports/SkiftTrends-2013.pdfhttp://www.nytimes.com/2012/12/11/business/holiday-shopping-takes-hold-at-airports.htmlhttp://www.ibtimes.com/12-biggest-travel-stories-2012-their-impact-926897
Carlson Wagonlit: business travel trends There are some intersections with Skift trends, but these are interesting ones: • Brazil, India, China - will drive business travel growth • Reviews aggregators.вторник, 29 января 13 г.http://www.tnooz.com/2012/11/30/news/a-z-of-business-travel-trends-in-2013-expect-more-of-the-same/
Sharing economy • Airbnb • Parking space (Parking Panda - US) • Obstacle: legal issuesвторник, 29 января 13 г.http://www.slate.com/articles/business/small_business/2012/12/parking_panda_rent_your_unused_parking_space.html
Business Travelers... compare with you (regular traveler) • 1,5x likely to have > $100,000 year income • 9x likely - work in ﬁnance industry • 5x likely - work in ad industry • 66% likely to book a hotel with a 5-star rating • 69% likely to book a hotel (ﬂight) less than 3 days before travelingвторник, 29 января 13 г.http://www.tnooz.com/2013/01/23/news/lifestyle-comparison-how-do-you-stack-up-against-the-average-business-traveler-infographic/
Business Travellers... where do they travel internationally? • Top cities • Top countries • Florecne (62%) • Switzerland (62%) • Hong Kong (62%) • Greece (61%) • Mexico City (60%) • Singapore (61%) • Sydney (57%) • Dublin (56%) • China (59%) • Amsterdam (55%) • Netherlands (55%) • Madrid (55%) • UK (52%) • Dubai (55%) • France (52%) • Bangkok (54%) • Egypt (51%) • Madrid (55%)вторник, 29 января 13 г.http://www.tnooz.com/2013/01/23/news/lifestyle-comparison-how-do-you-stack-up-against-the-average-business-traveler-infographic/
Other • Hotel as a part of airport experience (esp. for people with long layover) • Google Places Now Provides Zagat Reviews To App Developers • The rise of metasearch (Room 77, Trivago)вторник, 29 января 13 г.http://airport-world.com/publications/all-online-articles/item/2181-bed-and-board?utm_source=twitterfeed&utm_medium=twitterhttp://readwrite.com/2013/01/18/google-places-reviews-in-api?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+readwriteweb+(ReadWriteWeb)http://skift.com/2013/01/03/expedia-concur-team-in-30-3-million-funding-round-for-room-77/
Summary • Look closer at Asia-Paciﬁc • There is some shift in passenger’s mind about pricing, airport role in their life and etc.вторник, 29 января 13 г.
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