Delivering customer centric innovation with our global r&d strategy
Delivering customer-centricinnovation with our globalR&D strategyDavid Nicholson – Head of R&D
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Bayer CropScience R&D strategy B Bayer CropScience has established the best R&D portfolio in the Ag i industry, delivering differentiated solutions meeting customer needs We will focus on obtaining timely regulatory approvals and optimizing lifecycle management whilst building and delivering our pipeline Bayer CropScience R&D strategy has 4 core elements: Deliver differentiated & sustainable crop solutions which are first- or best-in-class Exploit our expertise in Seeds, Small Molecules and Biologics to build a unique position in plant health Further develop our integrated and effective global R&D organization Develop a world-class external networkPage 3 • Delivering customer-centric innovation with our global R&D strategy • September 2012
Our R&D strategy establishes Biologics as a thirdfocus area to deliver integrated customer solutions Small Seeds Molecules Biologics Insect/Disease/Weed Control Abiotic Stress Resistance Plant Growth Promotion Yield increaseDifferentiated integrated solutionsPage 4 • Delivering customer-centric innovation with our global R&D strategy • September 2012
Our R&D operations boast a unique combination of Seeds, Small Molecules and Biologics Combining state-of Commercial Integrated approach the art techniques deployment • Computational Traits life science Next generation • Agronomic traits • Phenotyping, field trials product • Germplasm • Genome sequencing • Biotech • Gene expression Seeds Breeding Chemicals • Genes of interestSmallMolecules Biologics • Insecticides • Specific molecular targets • Fungicides • Herbicides • Marker assisted breeding Biologics • Trait selection chemistry • Bacteria • Microbial strain collection • Naturals Integrated plant health solution Collaboration with best-in-class organizations Regulatory excellence Page 5 • Delivering customer-centric innovation with our global R&D strategy • September 2012
Delivering first- and best-in-class solutionsfor core crop needs Fruits Vegetables Soy Wheat OSR* Cotton Corn Sugarcane RiceWeedmanagementPestmanagementDiseasemanagementStressYield Future, complementary focus area Focus area todayPage 6 • Delivering customer-centric innovation with our global R&D strategy • September 2012 *Oilseeds rape