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State of the OpenCloud 2022
November 2022
This presentation includes proprietary information of Battery Ventures
This disclaimer applies to this document and the verbal or written comments of any person presenting it. This document, taken together with
such verbal or written comments, is referred to herein as the “presentation.” This presentation is being provided for informational purposes only
as part of the OpenCloud 2022 conference. Nothing herein is or should be construed as investment, legal or tax advice, a recommendation of
any kind or an offer to sell or a solicitation of an offer to buy any security or offer investment advisory services with regard to securities. This
presentation does not purport to be complete on any topic addressed. The information in this presentation is provided to you as of November 3,
2022 unless otherwise noted and Battery Ventures does not intend to update the information after its distribution, even in the event the
presentation becomes materially inaccurate. Certain information in this presentation has been obtained from third party sources and, although
believed to be reliable, has not been independently verified and its accuracy or completeness cannot be guaranteed. Certain logos,
tradenames, trademarks and copyrights included in the presentation are strictly for identification and informational purposes only. Such logos,
trade names, trademarks and copyrights may be owned by companies or persons not affiliated with Battery Ventures and no claim is made that
any such company or person has sponsored or endorsed the use of such logos, trade names, trademarks and copyrights in this
presentation. This presentation includes various examples of companies in which Battery Ventures has invested. For a complete list of all
companies in which Battery Ventures has invested, please visit here. Past performance is not evidence of future results and there can be no
assurance that a particular Battery portfolio company will achieve comparable results to any other company.
The information contained herein is based solely on the opinions of Dharmesh Thakker, Danel Dayan, Jason Mendel, Patrick Hsu and nothing
should be construed as investment advice. This presentation and the anecdotal examples throughout are intended for an audience of
entrepreneurs in their attempt to build cloud-focused businesses and not recommendations or endorsements of any particular business or an
offering of investment advisory services.
Disclaimers
This presentation includes proprietary information of Battery Ventures
1
We’re Long
Cloud-Infrastructure
& Open-Source Software
This presentation includes proprietary information of Battery Ventures
We are long cloud-infrastructure & open-source software
Measured growth is being rewarded over growth at all cost
2
Infrastructure-software fundamentals remain resilient despite macro outlook
1
Cloud providers continue to exhibit growth durability and profitability
3
Public cloud-native companies are reaching scale and the private backlog is promising
4
Cloud software is the deflationary force enabling productivity in a high inflation environment
5
This presentation includes proprietary information of Battery Ventures
3
Cloud-native is not an option, it’s a necessity
6
Source: CapIQ
Note: Market data as of 10/25/22
Software revenue multiples are down across the board
Software revenue multiples have compressed from 2021 highs to below the
historical average since 2018.
This presentation includes proprietary information of Battery Ventures
4
0.0x
50.0x
Jan’18 Jul’18 Jan’19 Jul’19 Jan’20 Jul’20 Jan’21 Jul’21 Jan’22 Jul’22
10.1x
6.0x
4.1x
6.0x
Broad SaaS Historical Avg. 12.2x
Max 44.1x
Enterprise Value / NTM Revenue
Min 3.7x
>30% NTM Rev. Growth
<20% NTM Rev. Growth
Broad SaaS
20% - 30% NTM Rev. Growth
Oct’22
0.0%
4.5%
0.0x
30.0x
Jan’18
Jul’18
Jan’19
Jul’19
Jan’20
Jul’20
Jan’21
Jul’21
Jan’22
Jul’22
Broad SaaS EV / NTM Rev. 10-Year U.S. Treasury Yield
Source: CapIQ
Note: Market data as of 10/25/22
Interest rates and macro sentiment are driving the correction despite
stable revenue growth
While company fundamentals remain strong, software multiples have compressed as a result
of ongoing macro pressures, including rising interest rates.
This presentation includes proprietary information of Battery Ventures
5
Rising interest rates have resulted in multiple compression Company growth forecasts remain healthy
6.0x
4.1%
0%
30%
0.0x
30.0x
Jan’18
Jul’18
Jan’19
Jul’19
Jan’20
Jul’20
Jan’21
Jul’21
Jan’22
Jul’22
Broad SaaS EV / NTM Rev. Broad SaaS Avg. NTM Rev. Growth
Oct’22
Oct’22
Average EV/NTM Rev: 2022 TYTD 8.2x
’20 - ’21 16.6x
’18 - ’19 9.6x
Since 2018 12.2x
6.0x
21%
9.7K
1.5K
6.9K
2.7K
2.1K
3.3K
9.8K
39.5K
34.4K
0
45
Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Q1’22 Q2’22 Q3’22
The tightening of the economy is causing companies to reevaluate their
cost structure
This presentation includes proprietary information of Battery Ventures
6
Sources: https://layoffs.fyi/
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
More than 70K positions were eliminated across 400+ companies globally in the last two
quarters as companies reevaluate their cost structure in light of macro headwinds.
Publicly Reported Job Cuts
1
1
70
$1B+ NTM
revenue
This presentation includes proprietary information of Battery Ventures
Sources: Pitchbook, CapIQ
Note: ¹ Affirm, Akamai, Bob, Cohesity, Collibra, Confluent, Databricks, DataDog, Gong, Nutanix, Pendo, Postman, Sabre, ServiceTitan, Splunk, Workato and
6sense are current or past Battery portfolio companies. For a full list of all Battery investments, please click here. Unicorn indicates a valuation of $1B or more.
Public companies considered with a minimum market cap of $500M+. Excludes Figma due to announced Adobe acquisition.
There is pain ahead for private companies
7
Private Software Companies Public Software Companies
1,000+
Global unicorns
in the last 10 years
400
$3B average
valuation
200
Public software companies
in the last 10 years
50
Valuation
of $5B+
15
Valuation
of $10B+
60
Valuation
of $5B+
40
Valuation
of $10B+
IPO
1
1
Highly-valued software unicorns have a high bar to meet to transition to successful public
companies, often requiring a 10x+ revenue ramp and being mindful about margins early on.
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1
1 1
1
1
1
1
1 1
1
1
1
1.04x
0.46x
1.31x
0.27x
0.00x
1.40x
Peak (Nov '21) Current (Oct '22)
The market is shifting from “growth at all cost” to “measured growth”
This presentation includes proprietary information of Battery Ventures
8
On a growth-adjusted basis, some of the fastest-growing software companies have been
disproportionally penalized as the market rewards profitability and measured growth.
Source: CapIQ
Note: Market data as of 10/25/22
Rule of 40
Broad SaaS Avg:
0.90x
EV / Revenue / Growth
>30% NTM
Growth
Broad SaaS Avg:
0.32x
+25%
premium
(40%)
discount
Rule of 40 >30% NTM
Growth
23%
39% 46% 56% 63%
77%
61% 54% 44% 37%
CY’18 CY’19 CY’20 CY’21 CY’22E
Cloud On-Prem
Source: Company filings and Wall Street research
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
9
Cloud businesses are core to driving market value
This presentation includes proprietary information of Battery Ventures
CAGR
21%
89%
CAGR
55%
200%
CAGR
32%
79%
CAGR
4%
72%
Across infrastructure-software companies, cloud revenue growth far outpaces that
of on-prem, and cloud serves as the foundation for long-term sustainable growth.
1
4% 10% 13% 24% 37%
96% 90% 87% 76% 63%
CY’18 CY’19 CY’20 CY’21 CY’22E
Cloud On-Prem
17% 20% 26% 33% 41%
83% 80% 74% 67% 59%
CY’18 CY’19 CY’20 CY’21 CY’22E
Cloud On-Prem
9%
13% 25% 35% 44%
91% 87% 75% 65% 56%
CY’18 CY’19 CY’20 CY’21 CY’22E
Cloud On-Prem
1
3 3
7
14
20
2000 - 2005 2006 - 2009 2010 - 2013 2014 -2017 2018 - Current
Source: CapIQ
Note: Market data as of 10/25/22. ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
This presentation includes proprietary information of Battery Ventures
10
Cloud-infrastructure fundamentals remain healthy
The number of $1B+ revenue software companies continues to expand rapidly, and cloud-infrastructure companies,
which exhibit healthy growth and profitability at scale, represent 8 of the top 10 most valuable software companies.
Top 10 Highest-Valued Software Companies by Multiple # of $1B+ NTM Revenue Software Companies by IPO Date
Company
Cloud
Infra?
Market
Cap
NTM
Rev.
NTM
Growth
FCF
Margin Rule of 40
EV / NTM
Rev
SNOW  $64,411 $2,517 54% 15% 69 22.5x
NET  $18,914 $1,136 40% 2% 42 16.1x
ZS  $22,701 $1,502 38% 23% 61 15.9x
DDOG  $29,636 $1,899 39% 21% 60 15.6x
TEAM  $52,533 $3,599 28% 22% 50 15.3x
ZI  $18,841 $1,241 34% 36% 70 15.0x
GTLB  $8,189 $495 49% (8%) 41 14.9x
CRWD  $38,323 $2,640 44% 29% 73 14.6x
BILL  $14,445 $968 51% 2% 53 14.6x
S  $7,355 $542 79% (15%) 64 12.9x
Top 10 SaaS Avg. 45% 13% 58 15.7x
Broad SaaS Avg. 21% 5% 26 6.0x
1
1
1
1
1
1
$40 $41 $43 $46 $51 $54 $59 $64 $71 $74 $79
$20 $21 $25 $26
$29 $31
$37
$38
$43 $46
$52
$10 $11
$12 $14
$15
$16
$19
$20
$22
$23
$25
$2.0
$1.0
$70 $73
$81
$87
$96
$102
$116
$124
$138
$144
$159
44%
42%
36% 37% 36%
39%
44% 43% 44%
42%
37%
$0
$220
Q4’19 Q1’20 Q2’20 Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Q1’22 Q2’22
Source: Company filings and Wall Street research.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
Cloud vendors continue to show growth durability at massive scale
despite the current macro environment
Cloud giants have continued to benefit as digital transformation accelerates and
more workloads shift to the cloud.
Cloud Vendor Annualized Run-Rate Revenue (US$B)
This presentation includes proprietary information of Battery Ventures
11
Y/Y Growth %
Billion-dollar
businesses being
built on top of
cloud vendors
1
Cloud leaders are demonstrating growth with attractive margin profiles
On a combined basis, cloud represents 28% of Amazon, Microsoft and Google’s
enterprise value, up from 17% in the year prior.
This presentation includes proprietary information of Battery Ventures
12
Illustrative
Multiple
Implied
Cloud Valuation
Cloud
Contribution to
Enterprise Value
Cloud GAAP
Operating Margin
Annualized Cloud
Revenue
8.0x
$474B
$59B
27%
8.0x
$632B
$79B
48%
Q2’21 Q2’22
8.0x
$296B
$37B
15%
8.0x
$414B
$52B
23%
8.0x
$148B
$19B
10%
8.0x
$201B
$25B
16%
Q2’21 Q2’22 Q2’21 Q2’22
1.3x
1.3x
1.8x
1.4x
1.4x
1.5x
1.4x
1.4x
1.7x
Source: Company filings and Wall Street Research
Note: Market data as of 10/25/22. MSFT cloud revenue represents Azure estimates while cloud GAAP operating margin represents Intelligent Cloud
as reported
28% 29% 45% 42% (13%) (14%)
1% (3%) (1%)
$88 $123 $172 $222 $286
$361
$446
$698
$744
$833
$919
$1,018
$1,127
$1,244
2019 2020 2021 2022 2023 2024 2025
Source: Gartner
Note: IaaS + PaaS includes revenue from AWS, Azure, Google Cloud, AliCloud,
Salesforce/Heroku, Tencent, Oracle, Digital Ocean, and other cloud companies.
This presentation includes proprietary information of Battery Ventures
13
We’re in the early innings of cloud adoption
87% 83% 79% 76% 64%
72% 68%
Disruption Potential
Cloud penetration is rapidly expanding with ample room to grow. In 2022, cloud
spend is expected to represent ~25% of the $919B overall infrastructure spend.
Enterprise
IT
Market
Spend
(US$B)
On-prem
5% 3-yr.
CAGR
Disruption Potential
(Ex-IaaS & Ex-PaaS)
IaaS + PaaS (Cloud)
Support Services
IT Hardware
Data Center Services
Infrastructure Software
(Ex-PaaS)
IaaS
PaaS
IaaS +
PaaS (Cloud)
26% 3-yr.
CAGR
(100%)
500%
Dec
’00
Oct
’01
Aug
’02
Jun
’03
Apr
’04
Feb
’05
Dec
’05
Oct
’06
Aug
’07
Jun
’08
Apr
’09
Feb
’10
Dec
’10
Oct
’11
Aug
’12
Jun
’13
Apr
’14
Feb
’15
Dec
’15
Oct
’16
Aug
’17
Jun
’18
Apr
’19
Feb
’20
Dec
’20
Oct
’21
Aug
’22
Source: U.S. Bureau of Labor Statistics, CapIQ.
14
Cloud software is the deflationary force enabling productivity in a high
inflation environment
This presentation includes proprietary information of Battery Ventures
Cloud software is the counterbalance to periods of labor shortages, driving increased
productivity from existing resources and acting a source of deflationary pressure.
(‒)
Job
Shortage
(+)
Job
Surplus
U.S. Jobs
NASDAQ Price Index
(proxy for Cloud SW Revenues)
U.S. Job Surplus (+) / Shortage (-)
NASDAQ Performance
(proxy for Cloud SW Revenue)
∆ in Total US Job Openings
(proxy for Labor Shortage)
NASDAQ Performance
(proxy for Cloud SW Revenue)
VS
Operational Best Practices
for OpenCloud Companies
This presentation includes proprietary information of Battery Ventures
15
Low
COVID-19 and the cheap capital environment shifted the slope of the s-curve and
resulting valuations, but the path to a lasting business remains the same.
This presentation includes proprietary information of Battery Ventures
16
High
Growth Efficiency & Scalability
Repeatability
COVID Capital
Access Shifted the
S Curve Slope
Early-Stage Mid-Stage Late-Stage
COVID-19 shifted the valuation slope, but the end state for healthy
companies remains the same
1
Long-Term
Operating Target
Y/Y ARR Growth
Gross Margin
R&D % of Rev
S&M % of Rev
G&A % of Rev
Net Dollar Retention
Gross Dollar Retention
EBIT Margin
Magic #
30%+
75%+
15%
25%
10%
25%+
130%
90%
0.8x
ARR Scale $100M - $1B
Valuation
Low High
Traction
Individuals Organizations
Teams
Buyer POC / Limited Role
Influencer
Self-Serve Enterprise Rep
Inside Sales
Days Quarters
Months
PQL Named Accounts
PQL / MQL
Organic / Growth-led Sales-led
Marketing-led
17
Product is playing an outsized role in the buyer journey, but there’s no
one size fits all
This presentation includes proprietary information of Battery Ventures
There are different paths to optimizing the first $100M; beyond that, product-assisted and sales-
influenced growth can go hand-in-hand.
Product-Led Growth Product-Assisted Growth Sales-Influenced Growth
User / Champion
Customer Profile
2
Sales Team
Involvement
Sales Cycle
Success Metrics
to Track
New Customer Lands ACV & Contract Duration
ARR & Expansion
Lead Generation
Customer Acquisition
Example Companies
Source: Company filings
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
1
1
1
1
1
1
18
Rise of go-to-market strategies based on buyer preference
This presentation includes proprietary information of Battery Ventures
The demand-gen funnel is increasing in complexity with more customer engagement
touchpoints than ever before; with complexity comes opportunity.
3
Legacy Demand Funnel Cloud-Native Demand Funnel
Stages
Interest
Qualifying
Intent
In Play
Monetizable
Outbound / Inbound
Sales Qualified Leads (SQLs)
Actionable Opportunity Actionable Opportunity
Outbound Inbound Product
Channel Community
Named
Accounts
Sales Qualified Leads
(SQLs)
Product Qualified Leads
(PQLs)
Mktg. Qualified Leads Product Assisted Leads
Sales Assisted Leads Channel Assisted Leads
WON WON
1
2
3
4
A
B
End-to-End
Qualifying
Intent
In Play
Monetizable
1
2
3
4
19
Cloud-native demand funnel can be both marketing & product driven
This presentation includes proprietary information of Battery Ventures
Combining marketing-led and product-led growth is a powerful force multiplier to your
GTM engine with the product-led funnel converting 3x faster while being more efficient.
4
Marketing-Led Funnel Product-Led Funnel Cloud-Native Funnel
Stages
Critical Considerations:
• Robust nomenclature of stages
matters
• Product-led converts PQLs at 3x
higher due to buyer intent and
interaction
• Product-led amplifies marketing-
led growth when combined
• Measure lead quality by channel
Additional Metrics that Matter:
• End-to-end efficiency
• Sales velocity (ex. closed in qtr.)
• Sales cycle
• Average deal value
• Pipeline generation and aging –
logos and dollars
40% – 50%
20% – 40%
1% - 2%
8% – 10%
MQL ► SQL
SQL ► Actionable Opp.
Actionable Opp. ► Close
MQL ► Close
50% – 60%
40% – 50%
3% - 6%
15% – 20%
Users ► PQL
PQL ► Actionable Opp.
Users ► Customer
3.0x
(ex. DAU / MAU)
(ex. DAU / MAU)
Actionable Opp. ► Cust.
20
Product marketing playbooks to match sales qualification and
customer LTV
This presentation includes proprietary information of Battery Ventures
Align product marketing with sales playbooks to engage customers through
the right product marketing channels.
5
Sales
Playbook
Expand &
Renew
Next Best
Action
Buyer
Segment
Land
Global 10K
Mid Market
Enterprise
Department
SMB / Commercial
Teams, Users
Sales-led
Product-assisted
Sales-supported
Product-led
Product Trial / PoC
Procurement /
Business Value
Assessment
Assisted Product
Trial
Paywall
Self-serve Trial
Paywall
PAYG /
Consumption
Annual
Commitment
Sales-led / PAYG
PAYG Purchase
Cloud
Marketplace
Multi Year Exp.
Deal
+ Prof. Services
Annual
Commitment
Expand PAYG
Example
Customers
21
Align sales comp plans with customers purchase patterns
This presentation includes proprietary information of Battery Ventures
Incentivize your sales team to focus on landing and acquiring new customers with flexible
deal structures. Product hooks will naturally expand usage with quick time to value.
6
Target
Ramp
Quota Terms
Focus
Structure
Attainment
LTV:CAC:
Cloud-Native: PAYG / Consumption
SaaS 1.0: Named Accounts SaaS 2.0: Land & Expand
$1.2M ARR
9 – 12 Months
1 Year (lumpy | Q4 loaded)
Gross New ARR
Multi-year TCV commitments
80% ($1.0M)
0.5 – 2.0x
$1.2M ARR
9 Months (0%, 50%, 100%)
Quarterly (AE) or Monthly (ISR)
Net New ARR (i.e., net of churn)
Hunter / farmer sales separation
80% ($1.0M)
2.0 – 3.0x
# of logos (ex. New, Ent., Workloads)
9 Months (0%, 50%, 100%)
Quarterly or Monthly (AR and ISR)
Land deals + Exp. within 1st yr.
PAYG + kicker for commit deals
Logo acquisition + ARR
5.0x+
Cloud-Native Sales Comp Maturity
11%
85%
% of Total
Customers
% of Revenue
1%
60%
% of Total
Customers
% of Revenue
Source: Company filings
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
22
Customer quality matters, even PAYG deals with large customers will compound
over time with efficiency.
This presentation includes proprietary information of Battery Ventures
1
21%
85%
% of Total
Customers
% of Revenue
1
20%
88%
% of Total
Customers
% of Revenue
$100K+ Customer Contribution
Highly-qualified product lands can drive 10x – 50x expansions over time
7
Source: Company filings.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
23
Expansion is critical to compounding ARR growth
High NDR is the cornerstone of efficiency and profitability.
8
1
1
1
1
1
Tier 1 (130%+ NDR)
Tier 2 (120% - 130% NDR)
Tier 3 (110% - 120% NDR)
This presentation includes proprietary information of Battery Ventures
$1,123
$1,858
$100
$3,201
Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10
110% NDR / 20% New Logo Growth
120% NDR / 20% New Logo Growth
130% NDR / 20% New Logo Growth
1
24
Align pricing “unit” with customer “perceived” value
This presentation includes proprietary information of Battery Ventures
Pricing model
Perceived ROI
LTM non-GAAP gross margin
LTM revenue scale / growth
Net-dollar retention
Value-based pricing lowers the barriers to adoption and drives natural expansion.
ACV
9
1
Consumption-based
171%
$1,638M / 92%
71%
$292K
High-quality, data-driven
insights / predictions
Per endpoint
120%+
$1,834M / 61%
77%
$103K
Enhanced endpoint visibility
and breach prevention
Source: Company filings.
Note: ACV calculated as annualized revenue / # of customers. CRWD ACV represents subscription ACV. ¹ Denotes a past or current Battery
company. For a full list of all Battery investments, please click here.
Per host
130%+
$1,366M / 79%
80%
$77K
Greater visibility into application
/ infrastructure performance
20%
17%
21%
20%
18%
15%
11%
5%
27%
24% 23% 23%
21% 21%
18%
12%
Source: Company filings.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
25 This presentation includes proprietary information of Battery Ventures
While stock-based compensation is not a cash expense, it is not free and should be
managed closely to limit the dilution to existing shareholders
SBC % of Cogs & OpEx
Q2’21 SBC % of Cogs & OpEX
Q2’22 SBC % of Cogs & OpEX
8%
5% 5%
4%
3%
2% 2%
2%
Annual Dilution
1
1 1
1
Average: 4%
Average: 21%
Average: 16%
SBC is a real business expense
10
Building a Lasting
Public Company:
Focus on KPIs
that Matter
This presentation includes proprietary information of Battery Ventures
y = 27.821x - 0.6944
R² = 0.4953
0.0x
5.0x
10.0x
15.0x
20.0x
0% 10% 20% 30% 40% 50% 60% 70%
EV
/
CY23E
Revenue
CY23E Revenue Growth
y = 0.1383x + 2.9781
R² = 0.4062
0.0x
5.0x
10.0x
15.0x
20.0x
(10) 0 10 20 30 40 50 60 70 80
EV
/
CY23E
Revenue
CY23E Rule of 40
Source: Company filings and CapIQ. Note: Market data as of 10/25/22 and represents select public infrastructure software companies.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
This presentation includes proprietary information of Battery Ventures
27
Index to the cloud and know your cloud metrics fundamentals
Software valuations are driven by sustainable growth with a path to profitability.
EV / CY23E Revenue vs. CY23E Revenue Growth EV / CY23E Revenue vs. CY23E Rule of 40
1
1
1
1
1
1
1
1
1
1
0%
70%
0.00x
0.50x
1
1 1
This presentation includes proprietary information of Battery Ventures
28
EV / revenue / growth levels the playing field
Adjusting the revenue multiple for growth provides insight into the relative value; however, analysts
continue to underestimate the growth potential of cloud-infrastructure businesses.
Median: 0.23x
Better
0.2-0.3x Good
<0.2x
CY’23E EV / Rev / Growth
CY’23E Rev Growth
Best
>35% Better
25%-35%
Good
<25%
Median: 28%
Best
>0.3x
Source: Company filings and CapIQ. Note: Market data as of 10/25/22 and represents select public infrastructure software companies.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
1
1
1 1
1
1 1
(10)
80
CY’23
Growth 52% 37% 64% 37% 33% 36% 21% 36% 28% 28% 28% 42% 24% 28% 27% 20% 34% 19% 16% 18% 16% 15% 29% 21%
CY’23
FCF
Margin
17% 32% (0%) 22% 24% 16% 26% 3% 10% 7% 7% (7%) 9% 4% 1% 4% (14%) 1% 2% (7%) (9%) (12%) (31%) (24%)
Source: Company filings and CapIQ. Note: represents select public infrastructure software companies.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
This presentation includes proprietary information of Battery Ventures
29
Rule of 40 measures efficiency
As software businesses mature and growth naturally slows, improving profit margins is
integral to driving free-cashflow generation and sustaining the rule of 40 over time.
Median: 34
Good
<30
Better
30-40
Best
>40
1
1 1
1
1
0%
150%
Median: 54%
¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Source: Company filings. Excludes ForeScout,
SailPoint, Carbon Black, and Nutanix¹ due to lack of disclosed metrics. Talend financials based on constant currency.
30
Last twelve months revenue growth at IPO
This presentation includes proprietary information of Battery Ventures
Best
>70%
Better
70-45%
Good
<45%
Cloud-infrastructure markets are large and growing; companies attached
to these mega trends are experiencing the benefits of these tailwinds.
1
1
1
1
1
Date of IPO
2019
2018
2018 2021
2019 2016 2019 2020
2017 2019 2021
2017 2021
2018 2021
2021
2021 2017 2019 2017
2020 2021
2017 2019 2020
0.0x
2.5x
Median: 0.7x
¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Note: Magic number calculated as ((Q(t) – Q(t-
1)) subscription revenue *4)/S&M Q(t-1). ARR used instead of subscription revenue if disclosed. Source: Company filings. Excludes ForeScout,
SailPoint, Carbon Black, and Nutanix¹ due to lack of disclosed metrics. Ping Identity, Dynatrace, and SolarWinds exclude amortization/depreciation of
acquired assets and restructuring costs. Talend financials based on constant currency.
31
Average magic number over the last twelve months at IPO
This presentation includes proprietary information of Battery Ventures
Best
>1.0x
Better
1.0x-0.7x
Good
<0.7x
Product-led growth and bottoms-up are enabling companies
to be more efficient in customer acquisition.
1
1 1
1
1
Date of IPO
2019 2018
2018
2021
2019
2016 2019 2020 2017
2019
2021 2017 2021
2018 2021
2021
2021 2017
2019 2017
2020 2021
2017 2019 2020
0%
180%
Median: 128%
¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Source: Company filings. Excludes ForeScout,
SailPoint, Carbon Black, and Nutanix¹ and C3 due to lack of disclosed metrics.
32
Dollar-based net retention at IPO
This presentation includes proprietary information of Battery Ventures
Best
>140%
Better
140-120%
Good
<120%
Bottoms-up and transaction-based revenue streams have far more
consistency and expansion potential than we all anticipated.
1
1
1
1
1
Date of IPO
2019 2018
2018
2021
2019
2016 2019 2020 2017 2019 2021
2017 2021
2018
2021 2021 2021 2017 2019
2017
2020 2021
2017
2019 2020
0.0x
7.0x
Median: 2.6x
¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Source: Company filings. Excludes ForeScout, SailPoint,
Carbon Black, and Nutanix¹ due to lack of disclosed metrics. Ping Identity, Dynatrace, and SolarWinds exclude amortization/depreciation of acquired assets and
restructuring costs. Talend financials based on constant currency. LTV calculated as GAAP subscription gross margin / (gross churn (est.) + 11% discount rate).
CAC calculated as LTM GAAP S&M exp. / (Qo subscription revenue)*4 – (Q-4 subscription revenue)*4). ARR used instead of subscription revenue if disclosed.
33
LTV:CAC at IPO
This presentation includes proprietary information of Battery Ventures
Best
>3.0x
Better
3.0-2.5x
Good
<2.5x
Efficient customer acquisition while focusing on enterprise-grade
customers results in higher expansion potential.
1
1
1
1
1
2019 2018
2018
2021
2019
2016 2019
2020 2017 2019
2021 2017 2021
2018
2021
2021 2021 2017
2019 2017
2020 2021
2017
2019 2020
Themes of Interest
This presentation includes proprietary information of Battery Ventures
JavaScript is the Most Widely Adopted Language
56%
51%
45%
32% 30%
JavaScript Python Java C# C++
Source: Developer Nation
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
This presentation includes proprietary information of Battery Ventures
35
A modern web-development ecosystem is emerging to deliver a better
developer and end-user experience, shifting the back end to the front end
Higher levels of abstraction are allowing wed developers to own more of the end-to-end
workflow, enabling front end developers to own more of the development process.
Global Professional Developer Population Web-Development Ecosystem
Database
Abstraction
Managed
Deployment
1
Headless
CMS
Front End
Framework
Static Site
Generation
Run-Time
~25M ~45M
2x
2030
2021
% of Developer Adoption
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
36
Machine learning is going real time
This presentation includes proprietary information of Battery Ventures
As ML adoption continues to mature, more companies are deploying models to power mission-critical operational use cases,
driving the need for real-time capabilities for greater accuracy / reliability and a shorter feedback loop.
Static Analytics Offline Machine Learning Online Machine Learning Real-Time Machine Learning
Analytical Operational
Batch Real-Time
Data Source
1
1
37
ML and AI shifting from predictive to generative, disrupting existing application
workflows
This presentation includes proprietary information of Battery Ventures
Generative AI is at an inflection point, and advancements across core infrastructure / models
have created an opportunity at the application layer to upend existing workflows.
Fundamental
Model Layer Use Cases Select Companies
Stable Diffusion
Marketing
Sales
Code &
Documentation
Image & Video
Support
Voice & Audio
Infrastructure
Compute /
Hardware
Data-Centric
AI Tooling
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
1
1
The cloud is upending the security stack
The cloud is shifting security closer to core software development primitives -
infrastructure, applications, people, and data.
This presentation includes proprietary information of Battery Ventures
38
Applications
Infrastructure Identity Planning
Infrastructure Identity & Network Applications Data
1
Governance & Compliance
1
1
1
1
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
1
1
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
39
The new wave of Web3 tooling is shifting from building the network and protocol
infrastructure to reading and acting on it
This presentation includes proprietary information of Battery Ventures
Growing interest and adoption of Web3 has made it critical to continuously monitor and
interpret what is happening on the blockchain and act on it in near real time.
Protocols
Building networks /
protocols
Understanding and
acting on insights
Node
Providers
Developer
Toolkit
Security &
Identity
Simulation
& Testing
Monitoring
& Alerts
Data &
Analytics
Future of
OpenCloud
This presentation includes proprietary information of Battery Ventures
Source: Pitchbook data as of 10/11/2022. Select Private Unicorns based on private companies that are enterprise infrastructure-focused with
valuations of $4.0B or greater as of October 2022.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
This presentation includes proprietary information of Battery Ventures
41
The emerging set of open-source and cloud-native companies are promising
Select Private Unicorns
Last Disclosed Valuation
Financing Deal Value
$ in Billions
$ Financing Deal Volume
Volume in Thousands
Open-source and cloud financings have continued to accelerate, and there is a
healthy backlog of private company unicorns gearing up for IPO.
$
$38.0
$13.0
$9.0
$8.6
$8.6
$8.3
$8.0
$7.5
$7.3
$7.3
$6.8
$6.0
$6.0
$5.7
$5.6
$5.6
$5.3
$4.7
1
1
$12.4
$17.2
$30.4
$29.7
$42.4
$107.2
$58.3
2016
2017
2018
2019
2020
2021
2022 (YTD)
2.5
2.9
3.5
3.7
3.9
5.7
3.7
2016
2017
2018
2019
2020
2021
2022 (YTD)
1
1
1
1
Run-Rate Revenue ($M)
IPO Current CY23E
IPO to CY23E
CAGR
142 1,215 1,697 47%
195 1,000 1,458 45%
308 558 863 45%
150 410 793 87%
233 404 664 54%
146 271 397 33%
Run-Rate Revenue ($M)
IPO Current CY23E
IPO to CY23E
CAGR
237 3,773 5,534 50%
533 1,989 3,548 74%
322 2,141 3,414 62%
195 1,807 2,506 45%
333 1,625 2,431 50%
180 1,272 1,878 49%
Source: CapIQ, company filings.
Note: Representative companies include cloud infrastructure and software companies that have gone public since 2016. ¹ Denotes a past or current
Battery company. For a full list of all Battery investments, please click here.
This presentation includes proprietary information of Battery Ventures
42
Open-source and cloud-native companies continue to grow at healthy
rates
2016
2019
2017
2017
2018
2018
2020
2021
1
2020
1
2019
1
2021
The last few years have created multiple open-source and cloud-native companies that have grown rapidly
since IPO and are expected to double Y/Y to $25B in cumulative revenue run rate by 2023.
Date of IPO
2021
$3.0B $16.5B $25.2B
IPO Current CY23E
Aggregate Traction
6x 2x
$0
$7T
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
2018
2020
2022
2024
2026
2028
2030
2032
2034
2036
2038
2040
2042
2044
2046
2048
2050
1
Source: Battery Ventures; Forrester; Gartner; the Yankee Group; BEA.gov; Input Research.
Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here.
43
We’re still in the early innings for OpenCloud
This presentation includes proprietary information of Battery Ventures
TODAY
Assumed 2017-2050 CAGR
Global Software Revenue
~5%
$1 Trillion
~5
1
1
1
1
1
1
1
1
1
1
1 1
1
1
Global
Software
Spend
(US$)
1
1
1
1
1
1
1
1
1
1
The Battery team
Download slides here: https://www.battery.com/blog-author/dharmesh-thakker/
Dharmesh Thakker
dharmesh@battery.com
Danel Dayan
ddayan@battery.com
Jason Mendel
jmendel@battery.com
This presentation includes proprietary information of Battery Ventures
44
Patrick Hsu
phsu@battery.com

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Battery Ventures State of the OpenCloud Report 2022

  • 1. State of the OpenCloud 2022 November 2022 This presentation includes proprietary information of Battery Ventures
  • 2. This disclaimer applies to this document and the verbal or written comments of any person presenting it. This document, taken together with such verbal or written comments, is referred to herein as the “presentation.” This presentation is being provided for informational purposes only as part of the OpenCloud 2022 conference. Nothing herein is or should be construed as investment, legal or tax advice, a recommendation of any kind or an offer to sell or a solicitation of an offer to buy any security or offer investment advisory services with regard to securities. This presentation does not purport to be complete on any topic addressed. The information in this presentation is provided to you as of November 3, 2022 unless otherwise noted and Battery Ventures does not intend to update the information after its distribution, even in the event the presentation becomes materially inaccurate. Certain information in this presentation has been obtained from third party sources and, although believed to be reliable, has not been independently verified and its accuracy or completeness cannot be guaranteed. Certain logos, tradenames, trademarks and copyrights included in the presentation are strictly for identification and informational purposes only. Such logos, trade names, trademarks and copyrights may be owned by companies or persons not affiliated with Battery Ventures and no claim is made that any such company or person has sponsored or endorsed the use of such logos, trade names, trademarks and copyrights in this presentation. This presentation includes various examples of companies in which Battery Ventures has invested. For a complete list of all companies in which Battery Ventures has invested, please visit here. Past performance is not evidence of future results and there can be no assurance that a particular Battery portfolio company will achieve comparable results to any other company. The information contained herein is based solely on the opinions of Dharmesh Thakker, Danel Dayan, Jason Mendel, Patrick Hsu and nothing should be construed as investment advice. This presentation and the anecdotal examples throughout are intended for an audience of entrepreneurs in their attempt to build cloud-focused businesses and not recommendations or endorsements of any particular business or an offering of investment advisory services. Disclaimers This presentation includes proprietary information of Battery Ventures 1
  • 3. We’re Long Cloud-Infrastructure & Open-Source Software This presentation includes proprietary information of Battery Ventures
  • 4. We are long cloud-infrastructure & open-source software Measured growth is being rewarded over growth at all cost 2 Infrastructure-software fundamentals remain resilient despite macro outlook 1 Cloud providers continue to exhibit growth durability and profitability 3 Public cloud-native companies are reaching scale and the private backlog is promising 4 Cloud software is the deflationary force enabling productivity in a high inflation environment 5 This presentation includes proprietary information of Battery Ventures 3 Cloud-native is not an option, it’s a necessity 6
  • 5. Source: CapIQ Note: Market data as of 10/25/22 Software revenue multiples are down across the board Software revenue multiples have compressed from 2021 highs to below the historical average since 2018. This presentation includes proprietary information of Battery Ventures 4 0.0x 50.0x Jan’18 Jul’18 Jan’19 Jul’19 Jan’20 Jul’20 Jan’21 Jul’21 Jan’22 Jul’22 10.1x 6.0x 4.1x 6.0x Broad SaaS Historical Avg. 12.2x Max 44.1x Enterprise Value / NTM Revenue Min 3.7x >30% NTM Rev. Growth <20% NTM Rev. Growth Broad SaaS 20% - 30% NTM Rev. Growth Oct’22
  • 6. 0.0% 4.5% 0.0x 30.0x Jan’18 Jul’18 Jan’19 Jul’19 Jan’20 Jul’20 Jan’21 Jul’21 Jan’22 Jul’22 Broad SaaS EV / NTM Rev. 10-Year U.S. Treasury Yield Source: CapIQ Note: Market data as of 10/25/22 Interest rates and macro sentiment are driving the correction despite stable revenue growth While company fundamentals remain strong, software multiples have compressed as a result of ongoing macro pressures, including rising interest rates. This presentation includes proprietary information of Battery Ventures 5 Rising interest rates have resulted in multiple compression Company growth forecasts remain healthy 6.0x 4.1% 0% 30% 0.0x 30.0x Jan’18 Jul’18 Jan’19 Jul’19 Jan’20 Jul’20 Jan’21 Jul’21 Jan’22 Jul’22 Broad SaaS EV / NTM Rev. Broad SaaS Avg. NTM Rev. Growth Oct’22 Oct’22 Average EV/NTM Rev: 2022 TYTD 8.2x ’20 - ’21 16.6x ’18 - ’19 9.6x Since 2018 12.2x 6.0x 21%
  • 7. 9.7K 1.5K 6.9K 2.7K 2.1K 3.3K 9.8K 39.5K 34.4K 0 45 Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Q1’22 Q2’22 Q3’22 The tightening of the economy is causing companies to reevaluate their cost structure This presentation includes proprietary information of Battery Ventures 6 Sources: https://layoffs.fyi/ Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. More than 70K positions were eliminated across 400+ companies globally in the last two quarters as companies reevaluate their cost structure in light of macro headwinds. Publicly Reported Job Cuts 1 1
  • 8. 70 $1B+ NTM revenue This presentation includes proprietary information of Battery Ventures Sources: Pitchbook, CapIQ Note: ¹ Affirm, Akamai, Bob, Cohesity, Collibra, Confluent, Databricks, DataDog, Gong, Nutanix, Pendo, Postman, Sabre, ServiceTitan, Splunk, Workato and 6sense are current or past Battery portfolio companies. For a full list of all Battery investments, please click here. Unicorn indicates a valuation of $1B or more. Public companies considered with a minimum market cap of $500M+. Excludes Figma due to announced Adobe acquisition. There is pain ahead for private companies 7 Private Software Companies Public Software Companies 1,000+ Global unicorns in the last 10 years 400 $3B average valuation 200 Public software companies in the last 10 years 50 Valuation of $5B+ 15 Valuation of $10B+ 60 Valuation of $5B+ 40 Valuation of $10B+ IPO 1 1 Highly-valued software unicorns have a high bar to meet to transition to successful public companies, often requiring a 10x+ revenue ramp and being mindful about margins early on. 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1
  • 9. 1.04x 0.46x 1.31x 0.27x 0.00x 1.40x Peak (Nov '21) Current (Oct '22) The market is shifting from “growth at all cost” to “measured growth” This presentation includes proprietary information of Battery Ventures 8 On a growth-adjusted basis, some of the fastest-growing software companies have been disproportionally penalized as the market rewards profitability and measured growth. Source: CapIQ Note: Market data as of 10/25/22 Rule of 40 Broad SaaS Avg: 0.90x EV / Revenue / Growth >30% NTM Growth Broad SaaS Avg: 0.32x +25% premium (40%) discount Rule of 40 >30% NTM Growth
  • 10. 23% 39% 46% 56% 63% 77% 61% 54% 44% 37% CY’18 CY’19 CY’20 CY’21 CY’22E Cloud On-Prem Source: Company filings and Wall Street research Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 9 Cloud businesses are core to driving market value This presentation includes proprietary information of Battery Ventures CAGR 21% 89% CAGR 55% 200% CAGR 32% 79% CAGR 4% 72% Across infrastructure-software companies, cloud revenue growth far outpaces that of on-prem, and cloud serves as the foundation for long-term sustainable growth. 1 4% 10% 13% 24% 37% 96% 90% 87% 76% 63% CY’18 CY’19 CY’20 CY’21 CY’22E Cloud On-Prem 17% 20% 26% 33% 41% 83% 80% 74% 67% 59% CY’18 CY’19 CY’20 CY’21 CY’22E Cloud On-Prem 9% 13% 25% 35% 44% 91% 87% 75% 65% 56% CY’18 CY’19 CY’20 CY’21 CY’22E Cloud On-Prem 1
  • 11. 3 3 7 14 20 2000 - 2005 2006 - 2009 2010 - 2013 2014 -2017 2018 - Current Source: CapIQ Note: Market data as of 10/25/22. ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. This presentation includes proprietary information of Battery Ventures 10 Cloud-infrastructure fundamentals remain healthy The number of $1B+ revenue software companies continues to expand rapidly, and cloud-infrastructure companies, which exhibit healthy growth and profitability at scale, represent 8 of the top 10 most valuable software companies. Top 10 Highest-Valued Software Companies by Multiple # of $1B+ NTM Revenue Software Companies by IPO Date Company Cloud Infra? Market Cap NTM Rev. NTM Growth FCF Margin Rule of 40 EV / NTM Rev SNOW  $64,411 $2,517 54% 15% 69 22.5x NET  $18,914 $1,136 40% 2% 42 16.1x ZS  $22,701 $1,502 38% 23% 61 15.9x DDOG  $29,636 $1,899 39% 21% 60 15.6x TEAM  $52,533 $3,599 28% 22% 50 15.3x ZI  $18,841 $1,241 34% 36% 70 15.0x GTLB  $8,189 $495 49% (8%) 41 14.9x CRWD  $38,323 $2,640 44% 29% 73 14.6x BILL  $14,445 $968 51% 2% 53 14.6x S  $7,355 $542 79% (15%) 64 12.9x Top 10 SaaS Avg. 45% 13% 58 15.7x Broad SaaS Avg. 21% 5% 26 6.0x 1 1 1 1 1 1
  • 12. $40 $41 $43 $46 $51 $54 $59 $64 $71 $74 $79 $20 $21 $25 $26 $29 $31 $37 $38 $43 $46 $52 $10 $11 $12 $14 $15 $16 $19 $20 $22 $23 $25 $2.0 $1.0 $70 $73 $81 $87 $96 $102 $116 $124 $138 $144 $159 44% 42% 36% 37% 36% 39% 44% 43% 44% 42% 37% $0 $220 Q4’19 Q1’20 Q2’20 Q3’20 Q4’20 Q1’21 Q2’21 Q3’21 Q4’21 Q1’22 Q2’22 Source: Company filings and Wall Street research. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Cloud vendors continue to show growth durability at massive scale despite the current macro environment Cloud giants have continued to benefit as digital transformation accelerates and more workloads shift to the cloud. Cloud Vendor Annualized Run-Rate Revenue (US$B) This presentation includes proprietary information of Battery Ventures 11 Y/Y Growth % Billion-dollar businesses being built on top of cloud vendors 1
  • 13. Cloud leaders are demonstrating growth with attractive margin profiles On a combined basis, cloud represents 28% of Amazon, Microsoft and Google’s enterprise value, up from 17% in the year prior. This presentation includes proprietary information of Battery Ventures 12 Illustrative Multiple Implied Cloud Valuation Cloud Contribution to Enterprise Value Cloud GAAP Operating Margin Annualized Cloud Revenue 8.0x $474B $59B 27% 8.0x $632B $79B 48% Q2’21 Q2’22 8.0x $296B $37B 15% 8.0x $414B $52B 23% 8.0x $148B $19B 10% 8.0x $201B $25B 16% Q2’21 Q2’22 Q2’21 Q2’22 1.3x 1.3x 1.8x 1.4x 1.4x 1.5x 1.4x 1.4x 1.7x Source: Company filings and Wall Street Research Note: Market data as of 10/25/22. MSFT cloud revenue represents Azure estimates while cloud GAAP operating margin represents Intelligent Cloud as reported 28% 29% 45% 42% (13%) (14%) 1% (3%) (1%)
  • 14. $88 $123 $172 $222 $286 $361 $446 $698 $744 $833 $919 $1,018 $1,127 $1,244 2019 2020 2021 2022 2023 2024 2025 Source: Gartner Note: IaaS + PaaS includes revenue from AWS, Azure, Google Cloud, AliCloud, Salesforce/Heroku, Tencent, Oracle, Digital Ocean, and other cloud companies. This presentation includes proprietary information of Battery Ventures 13 We’re in the early innings of cloud adoption 87% 83% 79% 76% 64% 72% 68% Disruption Potential Cloud penetration is rapidly expanding with ample room to grow. In 2022, cloud spend is expected to represent ~25% of the $919B overall infrastructure spend. Enterprise IT Market Spend (US$B) On-prem 5% 3-yr. CAGR Disruption Potential (Ex-IaaS & Ex-PaaS) IaaS + PaaS (Cloud) Support Services IT Hardware Data Center Services Infrastructure Software (Ex-PaaS) IaaS PaaS IaaS + PaaS (Cloud) 26% 3-yr. CAGR
  • 15. (100%) 500% Dec ’00 Oct ’01 Aug ’02 Jun ’03 Apr ’04 Feb ’05 Dec ’05 Oct ’06 Aug ’07 Jun ’08 Apr ’09 Feb ’10 Dec ’10 Oct ’11 Aug ’12 Jun ’13 Apr ’14 Feb ’15 Dec ’15 Oct ’16 Aug ’17 Jun ’18 Apr ’19 Feb ’20 Dec ’20 Oct ’21 Aug ’22 Source: U.S. Bureau of Labor Statistics, CapIQ. 14 Cloud software is the deflationary force enabling productivity in a high inflation environment This presentation includes proprietary information of Battery Ventures Cloud software is the counterbalance to periods of labor shortages, driving increased productivity from existing resources and acting a source of deflationary pressure. (‒) Job Shortage (+) Job Surplus U.S. Jobs NASDAQ Price Index (proxy for Cloud SW Revenues) U.S. Job Surplus (+) / Shortage (-) NASDAQ Performance (proxy for Cloud SW Revenue) ∆ in Total US Job Openings (proxy for Labor Shortage) NASDAQ Performance (proxy for Cloud SW Revenue) VS
  • 16. Operational Best Practices for OpenCloud Companies This presentation includes proprietary information of Battery Ventures 15
  • 17. Low COVID-19 and the cheap capital environment shifted the slope of the s-curve and resulting valuations, but the path to a lasting business remains the same. This presentation includes proprietary information of Battery Ventures 16 High Growth Efficiency & Scalability Repeatability COVID Capital Access Shifted the S Curve Slope Early-Stage Mid-Stage Late-Stage COVID-19 shifted the valuation slope, but the end state for healthy companies remains the same 1 Long-Term Operating Target Y/Y ARR Growth Gross Margin R&D % of Rev S&M % of Rev G&A % of Rev Net Dollar Retention Gross Dollar Retention EBIT Margin Magic # 30%+ 75%+ 15% 25% 10% 25%+ 130% 90% 0.8x ARR Scale $100M - $1B Valuation Low High Traction
  • 18. Individuals Organizations Teams Buyer POC / Limited Role Influencer Self-Serve Enterprise Rep Inside Sales Days Quarters Months PQL Named Accounts PQL / MQL Organic / Growth-led Sales-led Marketing-led 17 Product is playing an outsized role in the buyer journey, but there’s no one size fits all This presentation includes proprietary information of Battery Ventures There are different paths to optimizing the first $100M; beyond that, product-assisted and sales- influenced growth can go hand-in-hand. Product-Led Growth Product-Assisted Growth Sales-Influenced Growth User / Champion Customer Profile 2 Sales Team Involvement Sales Cycle Success Metrics to Track New Customer Lands ACV & Contract Duration ARR & Expansion Lead Generation Customer Acquisition Example Companies Source: Company filings Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 1 1 1 1 1 1
  • 19. 18 Rise of go-to-market strategies based on buyer preference This presentation includes proprietary information of Battery Ventures The demand-gen funnel is increasing in complexity with more customer engagement touchpoints than ever before; with complexity comes opportunity. 3 Legacy Demand Funnel Cloud-Native Demand Funnel Stages Interest Qualifying Intent In Play Monetizable Outbound / Inbound Sales Qualified Leads (SQLs) Actionable Opportunity Actionable Opportunity Outbound Inbound Product Channel Community Named Accounts Sales Qualified Leads (SQLs) Product Qualified Leads (PQLs) Mktg. Qualified Leads Product Assisted Leads Sales Assisted Leads Channel Assisted Leads WON WON 1 2 3 4 A B
  • 20. End-to-End Qualifying Intent In Play Monetizable 1 2 3 4 19 Cloud-native demand funnel can be both marketing & product driven This presentation includes proprietary information of Battery Ventures Combining marketing-led and product-led growth is a powerful force multiplier to your GTM engine with the product-led funnel converting 3x faster while being more efficient. 4 Marketing-Led Funnel Product-Led Funnel Cloud-Native Funnel Stages Critical Considerations: • Robust nomenclature of stages matters • Product-led converts PQLs at 3x higher due to buyer intent and interaction • Product-led amplifies marketing- led growth when combined • Measure lead quality by channel Additional Metrics that Matter: • End-to-end efficiency • Sales velocity (ex. closed in qtr.) • Sales cycle • Average deal value • Pipeline generation and aging – logos and dollars 40% – 50% 20% – 40% 1% - 2% 8% – 10% MQL ► SQL SQL ► Actionable Opp. Actionable Opp. ► Close MQL ► Close 50% – 60% 40% – 50% 3% - 6% 15% – 20% Users ► PQL PQL ► Actionable Opp. Users ► Customer 3.0x (ex. DAU / MAU) (ex. DAU / MAU) Actionable Opp. ► Cust.
  • 21. 20 Product marketing playbooks to match sales qualification and customer LTV This presentation includes proprietary information of Battery Ventures Align product marketing with sales playbooks to engage customers through the right product marketing channels. 5 Sales Playbook Expand & Renew Next Best Action Buyer Segment Land Global 10K Mid Market Enterprise Department SMB / Commercial Teams, Users Sales-led Product-assisted Sales-supported Product-led Product Trial / PoC Procurement / Business Value Assessment Assisted Product Trial Paywall Self-serve Trial Paywall PAYG / Consumption Annual Commitment Sales-led / PAYG PAYG Purchase Cloud Marketplace Multi Year Exp. Deal + Prof. Services Annual Commitment Expand PAYG Example Customers
  • 22. 21 Align sales comp plans with customers purchase patterns This presentation includes proprietary information of Battery Ventures Incentivize your sales team to focus on landing and acquiring new customers with flexible deal structures. Product hooks will naturally expand usage with quick time to value. 6 Target Ramp Quota Terms Focus Structure Attainment LTV:CAC: Cloud-Native: PAYG / Consumption SaaS 1.0: Named Accounts SaaS 2.0: Land & Expand $1.2M ARR 9 – 12 Months 1 Year (lumpy | Q4 loaded) Gross New ARR Multi-year TCV commitments 80% ($1.0M) 0.5 – 2.0x $1.2M ARR 9 Months (0%, 50%, 100%) Quarterly (AE) or Monthly (ISR) Net New ARR (i.e., net of churn) Hunter / farmer sales separation 80% ($1.0M) 2.0 – 3.0x # of logos (ex. New, Ent., Workloads) 9 Months (0%, 50%, 100%) Quarterly or Monthly (AR and ISR) Land deals + Exp. within 1st yr. PAYG + kicker for commit deals Logo acquisition + ARR 5.0x+ Cloud-Native Sales Comp Maturity
  • 23. 11% 85% % of Total Customers % of Revenue 1% 60% % of Total Customers % of Revenue Source: Company filings Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 22 Customer quality matters, even PAYG deals with large customers will compound over time with efficiency. This presentation includes proprietary information of Battery Ventures 1 21% 85% % of Total Customers % of Revenue 1 20% 88% % of Total Customers % of Revenue $100K+ Customer Contribution Highly-qualified product lands can drive 10x – 50x expansions over time 7
  • 24. Source: Company filings. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 23 Expansion is critical to compounding ARR growth High NDR is the cornerstone of efficiency and profitability. 8 1 1 1 1 1 Tier 1 (130%+ NDR) Tier 2 (120% - 130% NDR) Tier 3 (110% - 120% NDR) This presentation includes proprietary information of Battery Ventures $1,123 $1,858 $100 $3,201 Year 0 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Year 10 110% NDR / 20% New Logo Growth 120% NDR / 20% New Logo Growth 130% NDR / 20% New Logo Growth 1
  • 25. 24 Align pricing “unit” with customer “perceived” value This presentation includes proprietary information of Battery Ventures Pricing model Perceived ROI LTM non-GAAP gross margin LTM revenue scale / growth Net-dollar retention Value-based pricing lowers the barriers to adoption and drives natural expansion. ACV 9 1 Consumption-based 171% $1,638M / 92% 71% $292K High-quality, data-driven insights / predictions Per endpoint 120%+ $1,834M / 61% 77% $103K Enhanced endpoint visibility and breach prevention Source: Company filings. Note: ACV calculated as annualized revenue / # of customers. CRWD ACV represents subscription ACV. ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Per host 130%+ $1,366M / 79% 80% $77K Greater visibility into application / infrastructure performance
  • 26. 20% 17% 21% 20% 18% 15% 11% 5% 27% 24% 23% 23% 21% 21% 18% 12% Source: Company filings. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 25 This presentation includes proprietary information of Battery Ventures While stock-based compensation is not a cash expense, it is not free and should be managed closely to limit the dilution to existing shareholders SBC % of Cogs & OpEx Q2’21 SBC % of Cogs & OpEX Q2’22 SBC % of Cogs & OpEX 8% 5% 5% 4% 3% 2% 2% 2% Annual Dilution 1 1 1 1 Average: 4% Average: 21% Average: 16% SBC is a real business expense 10
  • 27. Building a Lasting Public Company: Focus on KPIs that Matter This presentation includes proprietary information of Battery Ventures
  • 28. y = 27.821x - 0.6944 R² = 0.4953 0.0x 5.0x 10.0x 15.0x 20.0x 0% 10% 20% 30% 40% 50% 60% 70% EV / CY23E Revenue CY23E Revenue Growth y = 0.1383x + 2.9781 R² = 0.4062 0.0x 5.0x 10.0x 15.0x 20.0x (10) 0 10 20 30 40 50 60 70 80 EV / CY23E Revenue CY23E Rule of 40 Source: Company filings and CapIQ. Note: Market data as of 10/25/22 and represents select public infrastructure software companies. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. This presentation includes proprietary information of Battery Ventures 27 Index to the cloud and know your cloud metrics fundamentals Software valuations are driven by sustainable growth with a path to profitability. EV / CY23E Revenue vs. CY23E Revenue Growth EV / CY23E Revenue vs. CY23E Rule of 40 1 1 1 1 1 1 1 1 1 1
  • 29. 0% 70% 0.00x 0.50x 1 1 1 This presentation includes proprietary information of Battery Ventures 28 EV / revenue / growth levels the playing field Adjusting the revenue multiple for growth provides insight into the relative value; however, analysts continue to underestimate the growth potential of cloud-infrastructure businesses. Median: 0.23x Better 0.2-0.3x Good <0.2x CY’23E EV / Rev / Growth CY’23E Rev Growth Best >35% Better 25%-35% Good <25% Median: 28% Best >0.3x Source: Company filings and CapIQ. Note: Market data as of 10/25/22 and represents select public infrastructure software companies. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 1 1 1 1 1 1 1
  • 30. (10) 80 CY’23 Growth 52% 37% 64% 37% 33% 36% 21% 36% 28% 28% 28% 42% 24% 28% 27% 20% 34% 19% 16% 18% 16% 15% 29% 21% CY’23 FCF Margin 17% 32% (0%) 22% 24% 16% 26% 3% 10% 7% 7% (7%) 9% 4% 1% 4% (14%) 1% 2% (7%) (9%) (12%) (31%) (24%) Source: Company filings and CapIQ. Note: represents select public infrastructure software companies. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. This presentation includes proprietary information of Battery Ventures 29 Rule of 40 measures efficiency As software businesses mature and growth naturally slows, improving profit margins is integral to driving free-cashflow generation and sustaining the rule of 40 over time. Median: 34 Good <30 Better 30-40 Best >40 1 1 1 1 1
  • 31. 0% 150% Median: 54% ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Source: Company filings. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix¹ due to lack of disclosed metrics. Talend financials based on constant currency. 30 Last twelve months revenue growth at IPO This presentation includes proprietary information of Battery Ventures Best >70% Better 70-45% Good <45% Cloud-infrastructure markets are large and growing; companies attached to these mega trends are experiencing the benefits of these tailwinds. 1 1 1 1 1 Date of IPO 2019 2018 2018 2021 2019 2016 2019 2020 2017 2019 2021 2017 2021 2018 2021 2021 2021 2017 2019 2017 2020 2021 2017 2019 2020
  • 32. 0.0x 2.5x Median: 0.7x ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Note: Magic number calculated as ((Q(t) – Q(t- 1)) subscription revenue *4)/S&M Q(t-1). ARR used instead of subscription revenue if disclosed. Source: Company filings. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix¹ due to lack of disclosed metrics. Ping Identity, Dynatrace, and SolarWinds exclude amortization/depreciation of acquired assets and restructuring costs. Talend financials based on constant currency. 31 Average magic number over the last twelve months at IPO This presentation includes proprietary information of Battery Ventures Best >1.0x Better 1.0x-0.7x Good <0.7x Product-led growth and bottoms-up are enabling companies to be more efficient in customer acquisition. 1 1 1 1 1 Date of IPO 2019 2018 2018 2021 2019 2016 2019 2020 2017 2019 2021 2017 2021 2018 2021 2021 2021 2017 2019 2017 2020 2021 2017 2019 2020
  • 33. 0% 180% Median: 128% ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Source: Company filings. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix¹ and C3 due to lack of disclosed metrics. 32 Dollar-based net retention at IPO This presentation includes proprietary information of Battery Ventures Best >140% Better 140-120% Good <120% Bottoms-up and transaction-based revenue streams have far more consistency and expansion potential than we all anticipated. 1 1 1 1 1 Date of IPO 2019 2018 2018 2021 2019 2016 2019 2020 2017 2019 2021 2017 2021 2018 2021 2021 2021 2017 2019 2017 2020 2021 2017 2019 2020
  • 34. 0.0x 7.0x Median: 2.6x ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. Source: Company filings. Excludes ForeScout, SailPoint, Carbon Black, and Nutanix¹ due to lack of disclosed metrics. Ping Identity, Dynatrace, and SolarWinds exclude amortization/depreciation of acquired assets and restructuring costs. Talend financials based on constant currency. LTV calculated as GAAP subscription gross margin / (gross churn (est.) + 11% discount rate). CAC calculated as LTM GAAP S&M exp. / (Qo subscription revenue)*4 – (Q-4 subscription revenue)*4). ARR used instead of subscription revenue if disclosed. 33 LTV:CAC at IPO This presentation includes proprietary information of Battery Ventures Best >3.0x Better 3.0-2.5x Good <2.5x Efficient customer acquisition while focusing on enterprise-grade customers results in higher expansion potential. 1 1 1 1 1 2019 2018 2018 2021 2019 2016 2019 2020 2017 2019 2021 2017 2021 2018 2021 2021 2021 2017 2019 2017 2020 2021 2017 2019 2020
  • 35. Themes of Interest This presentation includes proprietary information of Battery Ventures
  • 36. JavaScript is the Most Widely Adopted Language 56% 51% 45% 32% 30% JavaScript Python Java C# C++ Source: Developer Nation Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. This presentation includes proprietary information of Battery Ventures 35 A modern web-development ecosystem is emerging to deliver a better developer and end-user experience, shifting the back end to the front end Higher levels of abstraction are allowing wed developers to own more of the end-to-end workflow, enabling front end developers to own more of the development process. Global Professional Developer Population Web-Development Ecosystem Database Abstraction Managed Deployment 1 Headless CMS Front End Framework Static Site Generation Run-Time ~25M ~45M 2x 2030 2021 % of Developer Adoption
  • 37. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 36 Machine learning is going real time This presentation includes proprietary information of Battery Ventures As ML adoption continues to mature, more companies are deploying models to power mission-critical operational use cases, driving the need for real-time capabilities for greater accuracy / reliability and a shorter feedback loop. Static Analytics Offline Machine Learning Online Machine Learning Real-Time Machine Learning Analytical Operational Batch Real-Time Data Source 1 1
  • 38. 37 ML and AI shifting from predictive to generative, disrupting existing application workflows This presentation includes proprietary information of Battery Ventures Generative AI is at an inflection point, and advancements across core infrastructure / models have created an opportunity at the application layer to upend existing workflows. Fundamental Model Layer Use Cases Select Companies Stable Diffusion Marketing Sales Code & Documentation Image & Video Support Voice & Audio Infrastructure Compute / Hardware Data-Centric AI Tooling Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 1 1
  • 39. The cloud is upending the security stack The cloud is shifting security closer to core software development primitives - infrastructure, applications, people, and data. This presentation includes proprietary information of Battery Ventures 38 Applications Infrastructure Identity Planning Infrastructure Identity & Network Applications Data 1 Governance & Compliance 1 1 1 1 Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 1 1
  • 40. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 39 The new wave of Web3 tooling is shifting from building the network and protocol infrastructure to reading and acting on it This presentation includes proprietary information of Battery Ventures Growing interest and adoption of Web3 has made it critical to continuously monitor and interpret what is happening on the blockchain and act on it in near real time. Protocols Building networks / protocols Understanding and acting on insights Node Providers Developer Toolkit Security & Identity Simulation & Testing Monitoring & Alerts Data & Analytics
  • 41. Future of OpenCloud This presentation includes proprietary information of Battery Ventures
  • 42. Source: Pitchbook data as of 10/11/2022. Select Private Unicorns based on private companies that are enterprise infrastructure-focused with valuations of $4.0B or greater as of October 2022. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. This presentation includes proprietary information of Battery Ventures 41 The emerging set of open-source and cloud-native companies are promising Select Private Unicorns Last Disclosed Valuation Financing Deal Value $ in Billions $ Financing Deal Volume Volume in Thousands Open-source and cloud financings have continued to accelerate, and there is a healthy backlog of private company unicorns gearing up for IPO. $ $38.0 $13.0 $9.0 $8.6 $8.6 $8.3 $8.0 $7.5 $7.3 $7.3 $6.8 $6.0 $6.0 $5.7 $5.6 $5.6 $5.3 $4.7 1 1 $12.4 $17.2 $30.4 $29.7 $42.4 $107.2 $58.3 2016 2017 2018 2019 2020 2021 2022 (YTD) 2.5 2.9 3.5 3.7 3.9 5.7 3.7 2016 2017 2018 2019 2020 2021 2022 (YTD) 1 1 1 1
  • 43. Run-Rate Revenue ($M) IPO Current CY23E IPO to CY23E CAGR 142 1,215 1,697 47% 195 1,000 1,458 45% 308 558 863 45% 150 410 793 87% 233 404 664 54% 146 271 397 33% Run-Rate Revenue ($M) IPO Current CY23E IPO to CY23E CAGR 237 3,773 5,534 50% 533 1,989 3,548 74% 322 2,141 3,414 62% 195 1,807 2,506 45% 333 1,625 2,431 50% 180 1,272 1,878 49% Source: CapIQ, company filings. Note: Representative companies include cloud infrastructure and software companies that have gone public since 2016. ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. This presentation includes proprietary information of Battery Ventures 42 Open-source and cloud-native companies continue to grow at healthy rates 2016 2019 2017 2017 2018 2018 2020 2021 1 2020 1 2019 1 2021 The last few years have created multiple open-source and cloud-native companies that have grown rapidly since IPO and are expected to double Y/Y to $25B in cumulative revenue run rate by 2023. Date of IPO 2021 $3.0B $16.5B $25.2B IPO Current CY23E Aggregate Traction 6x 2x
  • 44. $0 $7T 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030 2032 2034 2036 2038 2040 2042 2044 2046 2048 2050 1 Source: Battery Ventures; Forrester; Gartner; the Yankee Group; BEA.gov; Input Research. Note: ¹ Denotes a past or current Battery company. For a full list of all Battery investments, please click here. 43 We’re still in the early innings for OpenCloud This presentation includes proprietary information of Battery Ventures TODAY Assumed 2017-2050 CAGR Global Software Revenue ~5% $1 Trillion ~5 1 1 1 1 1 1 1 1 1 1 1 1 1 1 Global Software Spend (US$) 1 1 1 1 1 1 1 1 1 1
  • 45. The Battery team Download slides here: https://www.battery.com/blog-author/dharmesh-thakker/ Dharmesh Thakker dharmesh@battery.com Danel Dayan ddayan@battery.com Jason Mendel jmendel@battery.com This presentation includes proprietary information of Battery Ventures 44 Patrick Hsu phsu@battery.com