Design+Research

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User Research 101:
An introduction to design research methods and tools for design students.
A compilation of good practices and actionnable keys, easy to set up for a first approach of user centered design.

Published in: Design

Design+Research

  1. 1. DESIGN+RESEARCH
  2. 2. DESIGN+RESEARCH( HOW TO MAKE A KICK-ASS PHASE 1 )
  3. 3. Design research / user research
  4. 4. WHY SHOULD I DO DESIGN RESEARCH?
  5. 5. WHY SHOULD I DO DESIGN RESEARCH?BECAUSE YOU ARE A DESIGNER
  6. 6. WHY SHOULD I DO DESIGN RESEARCH?To connect with reality
  7. 7. To inspire your thinking & new ideas
  8. 8. To gain empathy for stakeholders
  9. 9. To uncover needs & trigger reactions
  10. 10. WHAT SHOULD I LOOK FOR?
  11. 11. WHAT SHOULD I LOOK FOR?Insights, insights, insights!
  12. 12. it’s about hybrid research
  13. 13. design while RESEARCHING
  14. 14. design your own research tools
  15. 15. experiments are fun (kind of)
  16. 16. lookDiscover what people dorather than what they say they do
  17. 17. AskExplicit information relevant to the project
  18. 18. tryempathize with people and evaluate propositions
  19. 19. build your research program
  20. 20. define what you want to learnbehavior, barriers, environment, motivations...
  21. 21. map your researchWork on the complementarity of your experiments
  22. 22. setting timeframes is crucialgantt chart is your best friend
  23. 23. July August September OctoberN Weeks 1234 56 78 91 0 11 12 13 14 151. Kickoff & interviews2. Research3. Iteration 1 of concepts4. Iteration 2 of concepts5. Paper prototype user evaluation6. Iteration 3 - refine concepts7. Develop Look & Feel8. Develop & test Flash prototype9. Wireframes - secondary use cases10. Develop Database11. Develop Flash Prototype12. Develop Style Guide
  24. 24. 10 actionable keys
  25. 25. 1 / RECRUIT PARTICIPANTS( how to Find the golden egg )
  26. 26. meet theextreme users
  27. 27. Look for inspiration and crazy ideas
  28. 28. who to choose?the ‘ins’the expert:Someone who is knownas an opinion leader
  29. 29. who to choose?the ‘ins’the enthusiast:Someone who demonstratesradical behaviors
  30. 30. who to choose?the ‘ins’the pro:Someone who has highlyrefined or particular needs
  31. 31. who to choose?the ‘OUTS’the new guy:Someone who is completelyunfamiliar with the topic
  32. 32. who to choose?the ‘OUTS’the indifferent:Someone who would not beinterested at all
  33. 33. where to find them?Identify the current touchpoints (shop, website...)
  34. 34. How to onboard them?Go for incentives : Bake cakes and empower people
  35. 35. 2 / manage your intuitions( for the early birds )
  36. 36. it’s okay to have ideas
  37. 37. it’s okay to have ideasdon’t throw them away!
  38. 38. see them as opportunitiesA bridge that makes abstract questions accessible
  39. 39. call them sacrificial conceptsconfront your ideas early to frame insights
  40. 40. be provocativebut respectful
  41. 41. make balance between vision & insights
  42. 42. People you meet won’t do your job
  43. 43. 3 / cultural probes( licence to spy )
  44. 44. what is acultural probe?
  45. 45. in-context inspiration materialNotes, video, photos, maps...
  46. 46. Direct observation
  47. 47. fly on the wallobserve in silence without intervene
  48. 48. Spy gameobserve without letting the participants know
  49. 49. remote observation
  50. 50. disposable cameraparticipants capture relevant moments
  51. 51. dear diarytracking daily activities (paper, emails, tweets)
  52. 52. dscout mobile applicationcollect photos and ask related questions
  53. 53. mapping social networkVisualize users’ social environment
  54. 54. 4 / analog situations( alike but not the same )
  55. 55. comparesimilar situations
  56. 56. user journeythe flow of user’s interactions with the area
  57. 57. 5 / lead an interview( relax, it’s just a conversation )
  58. 58. prepare the interview
  59. 59. write a discussion guideselect topics you want to learn about
  60. 60. prepare open-ended questionsstart broad and finish deep
  61. 61. do a checklist beforePost-its, pens, discussion guides, camera, incentives
  62. 62. during the interview
  63. 63. consider buying a voice recorderif you take notes, write in the voice of participants
  64. 64. be naïve
  65. 65. think aloud
  66. 66. show me
  67. 67. 5 whys ??? ??
  68. 68. tell me about when
  69. 69. draw it
  70. 70. conversation startersubtle icebreaker helping to frame A discussion
  71. 71. card sortingan exercice to prioritize habits and needs
  72. 72. remote interview
  73. 73. skype interviewsshare files & record the session
  74. 74. facebook discussion groupscreate polls, trigger reactions on pictures...
  75. 75. respect the «ethiquette»
  76. 76. not more than 1H30
  77. 77. do not rush or interrupt
  78. 78. use non-vocal cuesnod, make eye contact, smile
  79. 79. 6 / set a workshop( the design rock star )
  80. 80. inputs, suggestions, exploration
  81. 81. do you really need a workshop?
  82. 82. do you really need a workshop?time consuming with frustrating outcomes
  83. 83. find the right format
  84. 84. how might we...encourage wild ideas
  85. 85. randomizetwo sets of words, draw random association
  86. 86. A/B GroupsCompare the results/behaviors of two groups
  87. 87. set rules
  88. 88. set rulesseriously, do it
  89. 89. defer judgementthere is plenty of time to judge later
  90. 90. build on ideas of the othersthink ‘and’ rather than ‘but’
  91. 91. stay focused on topicYou get better output if everyone is disciplined
  92. 92. One conversation at a time
  93. 93. be visual
  94. 94. Go for quantitynot quality
  95. 95. define metricsKnow what you want to measure
  96. 96. define metricsAcquisition, activation, retention, revenue, referral
  97. 97. 7 / create a survey( the good, the bad and the ugly )
  98. 98. go quantitative at the endset a broad survey
  99. 99. cross-validationuse a survey to confirm key insights & ideas
  100. 100. build micro-surveyskeep it short, one topic at the time
  101. 101. Test your most promising ideas / insights
  102. 102. Target your future usersNo more extreme users
  103. 103. Progressive involvementStart with easy questions
  104. 104. 8 / prepare to share( the art of synthesis )
  105. 105. say ‘hi’ to yourhundreds of post-its
  106. 106. a good downloadfight the ‘insight overload’
  107. 107. sort & organize after each experimentDon’t wait, do it when it’s still fresh
  108. 108. 10 most interesting thingskey barriers key motivators top 5 revelations
  109. 109. make order from chaos
  110. 110. make order from chaosdon’t panic, it’s going to be fine.
  111. 111. the first time,it looks like that
  112. 112. collector complexyou shouldn’t keep everything
  113. 113. look for patternsCreate buckets and connect the insights
  114. 114. Dig & Extract Key InsightsIdentify important, controversial & exciting themes
  115. 115. Craft The MessageTranslate insights into opportunity areas
  116. 116. 9 / data stories( keep the soul in data )
  117. 117. Tell stories through data
  118. 118. Tell stories through datanotes, quotes, photos, videos, probes
  119. 119. embed your data in storiesIt’s easier to transmit what you have learnt
  120. 120. Generate empathy, emotion & engagementmake it real
  121. 121. create personas
  122. 122. create personasevery story deserves awesome characters
  123. 123. different personas, different usersrepresent the main archetypes observed
  124. 124. Tell their storiesshow their needs, interests, motivations, barriers
  125. 125. respect privacyprotect real identities & confidential data
  126. 126. your future usersuse these personas to recruit your testers
  127. 127. 10 / prototype( finally )
  128. 128. get your hands dirty
  129. 129. rapid, rough, right
  130. 130. Tailor prototypes to targeted questions
  131. 131. keep people in the picture
  132. 132. confront your prototype
  133. 133. Scale the experiment down, minimize risksstart with an hour, a single experiment
  134. 134. Introduce multiple variations OF AN ideaso people understand that some ideas will fail
  135. 135. Ask for suggestionsDon’t let people kill your idea on the first try
  136. 136. now breathejust two last things
  137. 137. you can’t open everythingsynthesis, concept, prototype are yours
  138. 138. Build on these toolscombine tools in your own program
  139. 139. useful ressources( it’s worth reading )
  140. 140. Human-centred design toolkithttp://www.hcdconnect.org/toolkit/enproject of howhttp://www.projectofhow.comremote research toolshttp://www.remoteresear.ch/tools
  141. 141. research as design resource packethttp://dschool.stanford.edu/wp-content/uploads/2011/04/rad-resource-packet.pdfideo method cardshttps://itunes.apple.com/fr/app/ideo-method-cards/id340233007?mt=8

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