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Making grannies love their lovebrand's website (Experience Conference 2017)

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How to sneak in a little human-centered design into „low-cost“ website redesign?
3 min UX pitch at Experience Conference, Bratislava, 9. 3. 2017

Published in: Design
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Making grannies love their lovebrand's website (Experience Conference 2017)

  1. 1. Making grannies love their lovebrand's website KupeleDudince.sk redesign
  2. 2. How to sneak in a little
 human-centered design
 into „low-cost“ website redesign Or:
  3. 3. In the beginning We worked 4 years with this:
  4. 4. In the beginning
  5. 5. Challenges • Corporate template for group of hotels • Not a design-oriented team • Good online marketing performance • Demands: quick & cheap
  6. 6. Client’s project plan 1. Heuristic evaluation by Pizza SEO 2. Black box 3. New website!
  7. 7. Final project plan 1. Heuristic evaluation 2. New Information Architecture 3. Wireframes 4. MVP 5. User testing (Users! Finally!) 6. Iteration 7. New website
  8. 8. Interviews & testing • 6 seniors (3 still working, 3 pensioners) • 4 chapters • motivation for visit (18 questions) • navigation to the website (Google Search) • testing: usual website tasks • debriefing
  9. 9. Testing with seniors • They are sweet (sometimes too sweet) • They are honest • When seniors make mistakes they try to explain why • They bring cakes :)
  10. 10. Testing outcomes • Seniors get stuck in step 2 (invisible „Next“ button) • Uncertainty after booking sent • Seniors can't find info about parking • They really like the new design
  11. 11. Results 3 months from launch year-on-year change
  12. 12. Value for money 6-digit revenue increase in one quarter
 (year-on-year comparison)
  13. 13. Results • Happy users • Happy client • More iterations coming soon • More respect for UX design processes
  14. 14. User research is a strong medicine. Too big a dose at the start could kill your project.
  15. 15. And this is it
  16. 16. Thank you! Patrik Barták, 2017

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