"New and traditional media" - Presentation at The Hive 2012

New
and traditional

media
Ideas and Examples of new edia
m
forms and how bloggers can benefit

joining in the media revolution

Who we are

founded: June 2011
1st issue: February 2012
2nd issue: May 2012

TONI THEA
older but
Strategy & Marketing Content & Layout
smaller
toni-in-viaggio.blogspot.com neu4bauer.blogspot.com
The one in
@Bassky @ThN26987
The one in the str iped
the beige skirt much
dress younger,
but taller!
2 The Hive – The European Blog Conference sisterMAG 19.05.2012

a nalys is

Why do people read
magazines & newspapers?


4
ide mo
gr ntit ro dels
ou y le
p
de se inf n ju tio
co te lf su or u l l st n
re rm ma ifi
ad in ca
mf rp
tio -
ing ed n
or ris
t e
No
se
tr
op co sta
le
ue
af inio
nt l g
Pr ctio ac y
fir ns e n lif -to
m
e -
ts
re Ha ta
la
x
pt fa les
at ics iry
ion
Ar s
Se fic imp
at li-
ch
lf
-r ion
ive
tio efl

from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie
n ec-
lu ac n
xu fu tu o
r n al
to pa
y ity
pic st
s e
im
Ide
pr nt
es ity
t ige
div mo
e
Rit
tiv
rs at
ua
ion ion
l

a nalys is

2011 U.S. CONSUMER TIME SPENT BY MEDIA
40%

22% 23%

9%
6%

TV PRINT RADIO WEB MOBILE

TIME SPENT PER MEDIA AD SPEND PER MEDIA

5 The Hive – The European Blog Conference from: aquarius.biz sisterMAG 19.05.2012

a nalys is

So The need for
magazines is gone..

a nalys is

N o !
So The need for
magazines is gone..

a nalys is

The fulfillment just
changes form and medium

Analysis

1.0 2.0 3.0
WEB

One-to-many Many-to-many many-to-one
Social Media Curated web
< 1% ~1% >25%
% of users
creating
content

Value to CONSUMING CREATING & CAPTURING &
user CONTENT SHARING COLLECTING

Connection COMMENT WITHIN SHARE WITH FOLLOW TASTE
to others COMMUNITY FRIENDS EXPERTS

Examples NY TIMES, BLOGGER, TUMBLR,
ESPN, AOL, FACEBOOK, PINTEREST, EVER-
WEB.DE YOUTUBE NOTE, TWITTER

9 The Hive – The European Blog Conference Adapted from: nirandfar.com sisterMAG 19.05.2012

examples

New
examples
media

COMPANY MAGAZINE
Monthly fashion, celebrity and
lifestyle magazine published in
the United Kingdom.

BLOGGERS AND DIGITAL
WORLD FEATURED IN PRINT


HOT FASHION AND SHOPPING
German Fashion Print Magazine with
appendant online portal, where you
can buy the featured products

ONLINE SHOPPING TRIES
TO GO PRINT


LONNY MAGAZINE
Bimonthly online magazine,
launched in October 2009, that
focuses on lifestyle and home
decor

FIRST POPULAR ONLINE ONLY
MAGAZINE AFTER DEATH OF PRINT


SWEET PAUL MAG
Food- und Style-Magazin aus
New York, started as Online
Magazine in 2010

ONLINE-MAGAZINE
GOES PRINT & INTERNATIONAL


DECORATE
Home Decor and Styling Tipps compiled
by blogger Holly Becker (Decor8)

BLOGGERS GET PUBLISHING
DEALS FOR BOOKS

More examples

Advanced Style Freunde von Tartelette
Freunden

REVERIE MAGAZINE
First online (quarterly) & digital
wedding magazine in the UK.

INDUSTRY EXPERTS FINDING
A NEW OUTLET


FAIR OBSERVER
Multimedia, multidisciplinary, mul-
tinational platform providing analy-
sis of issues, events, and trends of
global significance.

MANY INTERNATIONAL AUTHORS
FORM ONE DIGITAL NEWSPAPER


FLIPBOARD
Social-network aggregation, magazine-
format application software for
Android and iOS

AGGREGATED CONTENT PRESENTER
SUBSTITUTES MAGAZINE

More examples


PINTEREST
Pinboard-style social photo sharing
website allowing users to create & ma-
nage theme-based image collections

CAPTURING & COLLECTING VISUALS
STARTS SUBSTITUTING MAGAZINES

THE FANCY
Part store, blog, magazine
and wish list. Its objective is to
connect its users through sha-
red tastes and the “things” they
find interesting

MIXEL
iPad app to create collages with
photos around you and remix
anyone else‘s

TRADITIONAL LEISURE ACTIVITIES
WITH PAPER GO DIGITAL


PAPER.LI
Publishes Twitter, Facebook,
Google+ or any web content into
an online newspaper.

MIXTURE OF SOCIAL MEDIA SNIP-
PETS TURNS INTO NEWSPAPER


22
ide mo
gr ntit ro dels
ou y le
p
de se inf n ju tio
co te lf su or u l l st n
re rm ma ifi
ad in ca
mf rp
tio -
ing ed n
or ris
t e
No
se
tr
op co sta
le
ue
af inio
nt l g
Pr ctio ac y
fir ns e n lif -to
m
e -
ts
re Ha ta
la
x
pt fa les
at ics iry
ion
Ar s
Se fic imp
at li-
ch
lf
-r ion
ive
tio efl

from: Wilhelm-Fischer: Warum lesen Menschen Publikumszeitschriften?: Eine qualitative Studie
n ec-
lu ac n
xu fu tu o
r n al
to pa
y ity
pic st
s e
im
Ide
pr nt
es ity
t ige
div mo
e
Rit
tiv
rs at
ua
ion ion
l

sistermag

abc


summary

The future of
publishing is bright
and the opportunities
are unlimited

n ot
the end


credits

www.sister-mag.com
@sister_mag
facebook.com/sister.magazin
“Layout” symbol by Anna Weiss, from The Noun Project collec-
Symbols tion.

„Projection Screen“ symbol by John Caserta, from The Noun
Project collection

“Worker” symbol by Bart Laugs, from The Noun Project collec-
tion.

http://www.aquarius.biz/de/2012/05/14/mobile-mediaspen-
statistics dings-folgen-nicht-der-mediennutzung/

http://www.nirandfar.com/2012/01/where-is-web-going.html

Wilhelm-Fischer: Warum lesen Menschen Publikumszeit-
study schriften?: Eine qualitative Studie


"New and traditional media" - Presentation at The Hive 2012

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