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You are your brand! All entrepreneurs and business owners are representatives of their brand, online and offline. Building a strong brand authority online is the first step to generating leads; in the eyes of consumers a high search engine ranking equals high quality.
How to optimize your website and rank higher on search engines for both your brand and name
What is the importance of social factors in the Google ranking algorithm
How to outrank your competitors with Local SEO and citations
What is the future of online branding and advertising
Speaker: Bassem Ghali
Canadian Entrepreneur of the Year Award Winner & CEO at Green Lotus Inc.
Bassem is a search engine marketing strategist and speaker with more than 12 years of experience managing online marketing strategies for some of Canadian & International corporations including Canadian Tire, VistaPrint, Egypt Air, Xplornet, Direct Energy and Toronto Star.
Demonstrated success in online marketing has led to speaking engagements at marketing events around the world, and the honour winning the 2015 Entrepreneur of the Year Award, presented by the Canadian Association of Marketing Professionals!