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Learn how to optimize your paid marketing campaigns to maximize lead generation and ROI! A PPC campaign is a great method to stand out from the crowd on search engine results, and generate leads. To maximize results, PPC campaigns should connect to a Landing Page that has been designed for optimal performance, including A/B Testing of content, design and call-to-action. Tracking PPC performance is vital to success, vital metrics include online conversions, AdWords goals, and offline phone call tracking.
1- Developing an organized campaign structure
2- Landing Page design, content and best practices
3- The latest developments in online and offline lead tracking
4- Considering product seasonality in ad campaigns
5- Ongoing ad campaign management strategies