VIDEO MARKETING
ON A BUDGET

Tweet us your favourite YouTube videos @big3video

3
THERE IS A LOT OF NOISE
OUT THERE, SO HOW CAN
YOU STAND OUT?

@big3video

© 2013, BIG3 Video Agency
NOT EVERYONE HAS A	

HUGE MARKETING BUDGET

@big3video
http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space...
WHAT DOES YOUR BRAND STAND FOR?	

!

WHAT MAKES YOU DIFFERENT?

@big3video

© 2013, BIG3 Video Agency
WHAT IS YOUR GOAL?
BRANDING	

ENGAGEMENT	

CONVERSION

@big3video

© 2013, BIG3 Video Agency
http://www.big3videoagency.com/video-marketing-is-like-dating/

© 2013, BIG3 Video Agency
TAKE THE FIRST STEP:	

!

START SHOWING UP	

AT THE BAR

@big3video

© 2013, BIG3 Video Agency
VIDEO SERIES	

IS A CHEAP WAY	

TO GET OUT THERE

@big3video

© 2013, BIG3 Video Agency
BECOME AN EXPERT

1

@big3video

© 2013, BIG3 Video Agency
1. BECOME AN EXPERT
• Talk

about industry problems & your
unique solutions	


• Interview

other experts	


• Show

a loo...
I LOVE ROUTINE!

2
2. SIMPLE STRUCTURE
• Hook

viewers in the first 5-10 seconds	


• Write

a script	


• Valuable
• Keep
• End

@big3video

...
WHY DOES IT MATTER	

HOW YOUR VIDEOS LOOK?

@big3video

© 2013, BIG3 Video Agency
5 COMMON MISTAKES	

& MISCONCEPTIONS

@big3video

© 2013, BIG3 Video Agency
1. CAMERA IS TOO EXPENSIVE

Webcam

•

@big3video

Smartphone

Canon T3i (incl lens) $570

Today almost any camera shoots ...
2. DISTRACTING ELEMENTS

Cheap No-Name Tripod

•
•

@big3video

$25

Look for a clean background	

Get a tripod for stable...
3. FORGETTING ABOUT THE AUDIO

Audio Technica ATR 3350 $50

•

@big3video

Rode SmartLav $65

Zoom H1 $100

The closer you...
4. VIDEO IS TOO DARK

@big3video

© 2013, BIG3 Video Agency
4. VIDEO IS TOO DARK

Rotolight $150

•
•
@big3video

LED GO 600 $600

Move closer to the existing light or invest in a ch...
5. VIDEO IS NOT EDITED

Apple iMovie $15

•

@big3video

Windows Movie Maker

free

Cut together your best takes
© 2013, B...
5. VIDEO IS NOT EDITED
•

Don’t use copyrighted music in your videos
and risk YouTube taking down your video
FREE

•

Crea...
5. VIDEO IS NOT EDITED
•

Make your video interactive on YouTube with clickable links

Step-by-step guide how to set up Yo...
NOW LET’S GET SOME VIEWS

@big3video

© 2013, BIG3 Video Agency
CAMPAIGN SETUP
8 THINGS YOU NEED TO KNOW

@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
@big3video

© 2013, BIG3 Video Agency
SUCCESS!!

@big3video

© 2013, BIG3 Video Agency
GOING VIRAL IS LIKE GETTING	


STRUCK BY LIGHTNING

@big3video

© 2013, BIG3 Video Agency
KEY TAKE-AWAYS
1. Create an expert video series	

2. Set up a space for your video
recordings	

3. Release a new video eve...
REGISTER AT

BIG3VIDEOAGENCY.COM/WORKSHOPS
EARLY BIRD UNTIL SUNDAY, NOV 8, 2013

@big3video

© 2013, BIG3 Video Agency
BIG3 VIDEO AGENCY
WWW.BIG3VIDEOAGENCY.COM
Tweet us your favourite YouTube videos @big3video

© 2013, BIG3 Video Agency
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How to create a successful & low budget video marketing strategy! By Big3 Video Agency

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Big3 Presentation - Donate & Learn Online Marketing Expo! Dec 4 - 2013
By Natalia Kantor, Jan Keck, and Bryan Paccagnella
Partners at Big3 Video Agency

Big 3 will discuss the tips, tricks, tools, taking you on a walk through the world of online video marketing – what works, what doesn’t, and why. They will discuss how strategy, content, and distribution can all be optimized to get you in front of the eyes you need, for a price you can afford.

Big3 assembled through a perfect storm of Couch Surfing and Craig’s Listing, form Big3 Video Agency. With combined skills in cinematography, new media, web design, copy writing, comedy, production, marketing and business – this company packs a lot of punch in a three person package.

In doing what they consider “too fun to be work”, these three have blazed a new trail in online video marketing, marrying strategy, production, and distribution into one well oiled machine. Working with a wide variety of clientele, from Kickstarters to National Corp, these fun-junkies continue to push forward in new, never boring directions.

Published in: Marketing, Technology, Business
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  • At first the instructions were hard to follow but then I was able to see it a little better. Great instructions! I know where to go now if I want to start creating a youtube series. If you need some tracks for these series check out http://www.smartsound.com/royalty-free-music/. They even have a section to earn free tracks just for signing up. Especially if you are on a budget! http://www.smartsound.com/royalty-free-music/free.html/
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How to create a successful & low budget video marketing strategy! By Big3 Video Agency

  1. 1. VIDEO MARKETING ON A BUDGET Tweet us your favourite YouTube videos @big3video 3
  2. 2. THERE IS A LOT OF NOISE OUT THERE, SO HOW CAN YOU STAND OUT? @big3video © 2013, BIG3 Video Agency
  3. 3. NOT EVERYONE HAS A HUGE MARKETING BUDGET @big3video http://www.digibuzzme.com/red-bull-takes-viral-marketing-into-space/ © 2013, BIG3 Video Agency
  4. 4. WHAT DOES YOUR BRAND STAND FOR? ! WHAT MAKES YOU DIFFERENT? @big3video © 2013, BIG3 Video Agency
  5. 5. WHAT IS YOUR GOAL? BRANDING ENGAGEMENT CONVERSION @big3video © 2013, BIG3 Video Agency
  6. 6. http://www.big3videoagency.com/video-marketing-is-like-dating/ © 2013, BIG3 Video Agency
  7. 7. TAKE THE FIRST STEP: ! START SHOWING UP AT THE BAR @big3video © 2013, BIG3 Video Agency
  8. 8. VIDEO SERIES IS A CHEAP WAY TO GET OUT THERE @big3video © 2013, BIG3 Video Agency
  9. 9. BECOME AN EXPERT 1 @big3video © 2013, BIG3 Video Agency
  10. 10. 1. BECOME AN EXPERT • Talk about industry problems & your unique solutions • Interview other experts • Show a look behind the scenes of your process or work @big3video © 2013, BIG3 Video Agency
  11. 11. I LOVE ROUTINE! 2
  12. 12. 2. SIMPLE STRUCTURE • Hook viewers in the first 5-10 seconds • Write a script • Valuable • Keep • End @big3video content in the middle it short, less than 3 mins with a call-to-action © 2013, BIG3 Video Agency
  13. 13. WHY DOES IT MATTER HOW YOUR VIDEOS LOOK? @big3video © 2013, BIG3 Video Agency
  14. 14. 5 COMMON MISTAKES & MISCONCEPTIONS @big3video © 2013, BIG3 Video Agency
  15. 15. 1. CAMERA IS TOO EXPENSIVE Webcam • @big3video Smartphone Canon T3i (incl lens) $570 Today almost any camera shoots HD video. © 2013, BIG3 Video Agency
  16. 16. 2. DISTRACTING ELEMENTS Cheap No-Name Tripod • • @big3video $25 Look for a clean background Get a tripod for stable shots © 2013, BIG3 Video Agency
  17. 17. 3. FORGETTING ABOUT THE AUDIO Audio Technica ATR 3350 $50 • @big3video Rode SmartLav $65 Zoom H1 $100 The closer you are to the mic, the better the quality. © 2013, BIG3 Video Agency
  18. 18. 4. VIDEO IS TOO DARK @big3video © 2013, BIG3 Video Agency
  19. 19. 4. VIDEO IS TOO DARK Rotolight $150 • • @big3video LED GO 600 $600 Move closer to the existing light or invest in a cheap LED light Make sure that the main light is not behind you © 2013, BIG3 Video Agency
  20. 20. 5. VIDEO IS NOT EDITED Apple iMovie $15 • @big3video Windows Movie Maker free Cut together your best takes © 2013, BIG3 Video Agency
  21. 21. 5. VIDEO IS NOT EDITED • Don’t use copyrighted music in your videos and risk YouTube taking down your video FREE • Creative Commons License ‣ ‣ ‣ ‣ @big3video http://www.vimeo.com/musicstore http://dict.ccmixter.org http://www.joshwoodward.com http://www.moby-gratis.com/film-music PAID • Royalty Free License ‣ ‣ ‣ ‣ ‣ http://www.premiumbeat.com http://www.smartsound.com http://www.allmusiclibrary.com http://www.audiojungle.net http://www.digitaljuice.com © 2013, BIG3 Video Agency
  22. 22. 5. VIDEO IS NOT EDITED • Make your video interactive on YouTube with clickable links Step-by-step guide how to set up YouTube annotations: http://www.big3videoagency.com/how-to-increase-conversions-with-youtube-annotations/ ‣ @big3video © 2013, BIG3 Video Agency
  23. 23. NOW LET’S GET SOME VIEWS @big3video © 2013, BIG3 Video Agency
  24. 24. CAMPAIGN SETUP 8 THINGS YOU NEED TO KNOW @big3video © 2013, BIG3 Video Agency
  25. 25. @big3video © 2013, BIG3 Video Agency
  26. 26. @big3video © 2013, BIG3 Video Agency
  27. 27. @big3video © 2013, BIG3 Video Agency
  28. 28. @big3video © 2013, BIG3 Video Agency
  29. 29. @big3video © 2013, BIG3 Video Agency
  30. 30. @big3video © 2013, BIG3 Video Agency
  31. 31. @big3video © 2013, BIG3 Video Agency
  32. 32. @big3video © 2013, BIG3 Video Agency
  33. 33. SUCCESS!! @big3video © 2013, BIG3 Video Agency
  34. 34. GOING VIRAL IS LIKE GETTING STRUCK BY LIGHTNING @big3video © 2013, BIG3 Video Agency
  35. 35. KEY TAKE-AWAYS 1. Create an expert video series 2. Set up a space for your video recordings 3. Release a new video every month and run a marketing campaign around it 4. Learn from the results and optimize @big3video © 2013, BIG3 Video Agency
  36. 36. REGISTER AT BIG3VIDEOAGENCY.COM/WORKSHOPS EARLY BIRD UNTIL SUNDAY, NOV 8, 2013 @big3video © 2013, BIG3 Video Agency
  37. 37. BIG3 VIDEO AGENCY WWW.BIG3VIDEOAGENCY.COM Tweet us your favourite YouTube videos @big3video © 2013, BIG3 Video Agency

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