BIG IDEAS by Maria Shibaeva Sr. Assistant Brand Manager at Procter & Gamble

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BIG IDEAS by Maria Shibaeva Sr. Assistant Brand Manager at Procter & Gamble

Donate & Learn Online Marketing Expo - June 2014

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BIG IDEAS by Maria Shibaeva Sr. Assistant Brand Manager at Procter & Gamble

  1. 1. BIG IDEAS Donate & Learn 2014
  2. 2. STRATEGY O the human attempt to get to “desirable ends with available means” Max McKeown (2011) O …so it’s really a PLAN to ACHEIVE YOUR BUSINESS GOALS with LIMITED RESOURCES…
  3. 3. SYSTEM OVERLOAD
  4. 4. IDEAS
  5. 5. BIG IDEAS
  6. 6. A BIG IDEA O is true to your BUSINESS O and is also: O DISRUPTIVE TO THE MARKET O HEART & MIND OPENING O IMMEDIATELY UNDERSTOOD O RECOGNIZABLE O EASY TO EXECUTE
  7. 7. EXAMPLES O 1 Global Campaign by a Big Global Company O 1 Volunteer-Run Digital Non-Profit O 1 Extremely Local Campaign w/ Limited Budget O Chat 
  8. 8. Thank You Mom https://www.youtube.com/watch?v=Laepoyf mXtA&list=PL4pf1EUaXWRS5PSNexVAg- GARki0Ynssr&index=4
  9. 9. freecycle.com https://www.freecycle.org/
  10. 10. UTEC https://www.youtube.com/watch?v=35yeVwi gQcc
  11. 11. Chat  O Anyone wants to volunteer their project/business as an example for our chat?
  12. 12. BIG IDEAS Donate & Learn 2014

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