Seminarie e commerce 2011 presentatie international

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Seminarie e commerce 2011 presentatie international

  1. 1. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeSIRIUS LEGAL"Its not what you look at that matters, its what you see“Henry David Thoreau
  2. 2. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerceThe Global e-ConomyE-commerce knows no bordersInternet is globalAccess at any place in any countryOne currency in Europe €Growing language skills amongst young peopleE-commerce is full of bordersMozaik of national lawsUncertainty amongst retailersDistrust amongst consumersE-commerce is growing every year, yet only 7% of Europeanconsumers orders cross border products
  3. 3. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerceSeller’s interest in cross border salesEliminate (or better: Identify and limit) legal risksIdentify risksAdapt activity to limit risksUse good GTC, disclaimers and privacy policiesClear and uniform rules across EuropeUpcoming European Directive on distance sellingVAT PackageECJ decisions on competent courts and applicable law
  4. 4. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad?Real question n 1 is: “which law applies to yourtransactions?”B2B: Mostly without problems (“Rome I” Regulation593/2008)Beware however: “battle of the forms”CISG conventionPublic OrderB2C: Strong consumer protection rules in the EU“Rome I” Regulation 593/2008
  5. 5. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad?Real question n 2: “Can I go to court in Belgium?”B2B: Mostly without problems (“Brussels I” Regulation44/2001)Beware however: “battle of the forms”B2C: Strong consumer protection rules in the EU“Brussels I” Regulation 44/2001
  6. 6. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad in B2C?“Rome I” and “Brussels I” RegulationsBasic principle: freedom of parties to apoint law and court (inGTC)Absence of choice: Mostly law of seller + court of defendantBut B2C: Regulations contain consumer protection rules:• If seller’s “activities aim to reach a certain market”:consumer can claim protection of local law and court• Consumer cannot lose mandatory protection of his ownlaw (almost all consumer protection law is mandatory,cfr. WMPC, e-commerce law) + can always go to court inhome country
  7. 7. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad in B2C?What is “aim to reach a certain market”?ECJ decisions “Pammer” and “Alpenhof”:• Language and currency in itself are not sufficient• International caracter of activity• Driving instructions from abroad on website• Local phone number• Phone number mentioned with international extension• Local top level domain name extension• Google Ad campaign aimed at certain country• Language or currency in combination with above• Delivery costs to certain country
  8. 8. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad in B2C?Consequence of “aim to reach a certain market”?Consumer is protected by his local law:• Consumer protection• Civil and commercial law (e.g. hidden defects)• Privacy law (although law of “responsable for treatment”)• Obligatory mentions on website• Pricing, sales, …• Advertisement• Specific rules (alcohol, financial services, medicalservices, gambling, contests, …)• …
  9. 9. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad in B2C?Consequence of “aim to reach a certain market”?• Consumer can go to local court• Seller has to go to court abroad• Seller may find himself involved in court proceedings in 27different countries• High cost for legal assistance (e.g. repeated hidden defectin product that has been shipped to 10 countries…)• Loss of time• Uncertainty on result• Applicable court may have influence on applicable law,despite choice of law…
  10. 10. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce1. Do my GTC apply abroad in B2C?How to limit your risk:• Consider who you want to sell to• Check local law (ask your lawyer)• Be clear in website communication strategy: Choose languages carefully Add “we deliver to” list Exclude certain countries explicitely Be careful with local domain name extensions• Do not sell outside EU without proper legal advise Beware: the above only covers the EU Outside EU: IPL will appoint law case-by-case
  11. 11. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce2. Upcoming European harmonisationEU aims to harmonize consumer protection• Draft Directive is being finalized• Concerns all distance selling in EU• Should be published end of this year• Member states will have 2 years to adopt into nationallaw• Belgium already adapted to most articles Competitive advantage for Belgian webshops
  12. 12. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce2. Upcomming European harmonisationMeasures for harmonization of consumer protection:• 14 day cooldown period Sanction: extension of period to 1 year (!) At customer’s cost Not for music, films, software, “urgent services” Standard forms• 30 day delivery period maximum• Clear pricing, no hidden or extra costs• Information of customers on sellers ID
  13. 13. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce3. VAT & E-commerceIndirect e-commerce• Distance sales• Place of supply• Principle: VAT customerDirect e-commerce• Definition: “electronically supplied services”• Place of supply:• Until 31/12/2014: B2B = customerB2C = supplier• From 01/01/2015: Customer
  14. 14. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerce5. How to solve payment issues with foreigncustomersEuropean Payment Order and Small Claims Order• Fast debt recovery throughout EU since 2008• No court procedure (unless opposition by other party)• Fill out form and send to court• 30 days waiting period• Payment Order is delivered if no opposition by otherparty• Payment Order can be executed• If opposition: normal court procedure• Limited costs, fast solution
  15. 15. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerceYour lawyer and e-commerceCampaignchecker.beFast and easy online check of your advertizement campaignWithin 24 hoursOnlineFixed price of 150 euroWebsitecertifier.beFull audit of your (e-commerce) websiteCompliance checkProposed changes to your documents and siteAvailable in 5 languagesFixed price of 50 euro
  16. 16. Sirius LegalDe Scheemaecker Bogaerts Van den BrandeInternational aspects of e-commerceSirius Friday 225 November 2011Sirius Legal Offices12:00-14:00Subject: Taks optimisation tips• End of year taks optimisation• Be part of the movie industry and pay less taxes byinvesting in tax shelters• How copyright can reduce your taxesWithin 24 hours

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