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20131120 presentatie adviesraad


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20131120 presentatie adviesraad

  1. 1. It’s all about
  2. 2. Media campaign to enhance consumer trust How? 1. 2. 3. 4. Obligation to put label on “all” communication holders Create a set of consumer rights Create B2C website & Facebook page Create a moment of attention => eTalage…
  3. 3. Set of consumer rights
  4. 4. New Website from december
  5. 5. But we all want more…
  6. 6. Currently – no larger B2C media/PR campaign because support for a larger media campaign is a $ issue. Solution?
  7. 7. Proposition Installation of Committee of ePublicity Composition • Big labelcarriers willing to invest in consumer trust • Big business partners willing to invest in consumer trust Tasks • Set up of media campaign • Engagement of press agency  Coordination by  Targets en KPI’s are set in function of available budget.