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Across the globe many educational institutions are collecting vast amounts of small and big data about students and their learning behaviour, such as their class attendance, online activities, or assessment scores. As a result, the emerging field of Learning Analytics is exploring how data can be used to empower teachers and institutions to effectively support learners. The way teachers design learning and teaching practices have a substantial impact how our students are engaging in- and outside class. Recent research within the Institute of Educational Technology has found that 69% of how students learn on a weekly basis is determined by what we as teachers design and teach. Furthermore, how teachers are using learning analytics data significantly can help to support students, but what if teachers do not want or are able to embrace big data? In this APT2018 keynote, based upon 6 years of experience with LA data and large-scale implementations amongst 450000+ students and 400+ teachers at a range of contexts, I will use an interactive format to discuss and debate three major questions: 1) To what extent is learning analytics the new holy grail of learning and teaching? 2) How can learning design be optimised using the principles of learning analytics?; 3) How should institutions provide academic development opportunities to learn to embrace the affordances and limitations of learning analytics?