This presentation was held at the Marketing Information Event 2010 by me and our client Air Cargo Netherlands.
It describes how games can be used as a tool to help convince parties within the logistic chain around Schiphol to cooperate more and share information. The goal of the game is to improve speed, reliability and safety within the process of sending goods from A to B (airfreight).
The analyses and gameconcepts where developed by BrandNewGame, the concepts where enriched and produced by IJsfontein GameWise in Amsterdam.
The first game is playable from January 2011 through the link www.smartgatethegame.nl