Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ten Steps To The Right Advertising or Digital Career

Pursuing a noteworthy career in advertising or digital is difficult because of the complexity of the industries. This presentation shares ten key things you must do if you want a chance at success.

  • Login to see the comments

Ten Steps To The Right Advertising or Digital Career

  1. 1. © 2014 Job Propulsion Lab Ten steps that will get your career on the right path.
  2. 2. © 2014 Job Propulsion Lab A career that starts on the wrong path usually ends there.
  3. 3. © 2014 Job Propulsion Lab 1 2 3 3 Fame Obscurity Your career path The A B Y S S Your first two jobs dictate the path your career takes.
  4. 4. © 2014 Job Propulsion Lab 1 If your first job is the wrong job, you learn the wrong things.
  5. 5. © 2014 Job Propulsion Lab If your second job is the wrong job, your portfolio gets worse, not better.2
  6. 6. © 2014 Job Propulsion Lab 1 2 3 3 Fame Obscurity Your career path The A B Y S S Once you’re on the path to obscurity, it’s almost impossible to get on the right path.
  7. 7. © 2014 Job Propulsion Lab 1 2 3 3 Fame Obscurity Your career path The A B Y S S So one of your first two jobs must be at a great company.
  8. 8. © 2014 Job Propulsion Lab FACT: Great companies don’t hire people from obscure ones.
  9. 9. © 2014 Job Propulsion Lab Ten things you must do to get on the right path.
  10. 10. © 2014 Job Propulsion Lab 1. Get help. Professional training is a must if you are going to succeed. You don’t have time to learn by trial and error.
  11. 11. © 2014 Job Propulsion Lab 2. Plot your course. Know what you want. Target employers. Create a career plan.
  12. 12. © 2014 Job Propulsion Lab 3. Build the right portfolio. Your work must show how you will make your employer better.
  13. 13. © 2014 Job Propulsion Lab 4. Market yourself. Use everything you have learned to brand and market yourself.
  14. 14. © 2014 Job Propulsion Lab 5. Become a brand. Everything you do should support your career goal. Winning awards is only part of what makes you more marketable.
  15. 15. © 2014 Job Propulsion Lab 6. Stalk. Quietly. Use social media to learn everything about your future employer’s work, people and culture.
  16. 16. © 2014 Job Propulsion Lab 7. Talk. Loudly. You’re on display. Always reflect professionalism, especially when using social media.
  17. 17. © 2014 Job Propulsion Lab 8. Look like a pro. Your portfolio has to show you’re ready to do the work even if you never have. Used by permission
  18. 18. © 2014 Job Propulsion Lab 8. Look like a pro. It must contain something that the company wished it had done. Used by permission
  19. 19. © 2014 Job Propulsion Lab 8. Look like a pro. Don’t rationalize about your work. If it’s not good enough, drop it. Used by permission
  20. 20. © 2014 Job Propulsion Lab 9. Act like a pro. Social skills are as important as technical and creative skills.
  21. 21. © 2014 Job Propulsion Lab The  Talent-­‐Job  Mismatch.   (Human  Resource  Execu/ve  online)   Employers  responding  to  a   McKinsey  survey  iden8fied   so:  skills  -­‐-­‐  quali8es  such   as  work  ethic,  teamwork   and  communica8on  -­‐-­‐  as   more  cri8cal  than  the  hard   skills,  and  o:en  lacking  in   the  graduates  and  students   they  interview.
  22. 22. © 2014 Job Propulsion Lab 10. Don’t blow the interview. Your work gets you in the door. It won’t get you the job offer.
  23. 23. © 2014 Job Propulsion Lab FACT: A job interview is the “What’s-Wrong-With-This-Person?” Meeting.
  24. 24. © 2014 Job Propulsion Lab Success doesn’t happen by chance.
  25. 25. © 2014 Job Propulsion Lab Success doesn’t happen by chance. Neither does failure.
  26. 26. © 2014 Job Propulsion Lab Critique@JobPropulsionLab.com Get a free, brutally honest portfolio critique.
  27. 27. © 2014 Job Propulsion Lab JobPropulsionLab.com @JobPropelLabs facebook.com/JobPropulsionLab bart@jobpropulsionlab.com 512.618.7155

×