Every department has the best people in their range. Bringing together the sum of all parts will make the games better though. Analytics can be used to check if the sum comes together. Not just through KPIs but also through internal tools that hold data and can be analyzed.
Tunnel or Funnel of love is analogy for the onboarding and early retention that receives most care nowadays
But after the onboarding is finished you need to analyze beyond standard funnels and D1, D7, D30. Lifecycle management, segmentation, profiling, scoring, etc will start working again.
Whether it is chat, realtime multiplayer or anything else that really creates a lasting platform for Players
Superheroes can cause damage as they are not aware. Analists need to give that awareness and guide the superheroes.
After the funnel of love players crave for a bit of SM, but not a complete torture chamber;)
NO Endgame means No lifetime extension.
There is nothing worse than a 35 year old soccer mum turned into a digital hooligan
All games work within envelopes. Innovation does not come from fast followers, it comes through pushing the envelope.
Many experiments beyond the regular console game leads to multiple smaller successes, failures, some great successes and future.
New pla.tforms, countries, formats mean no competition.
What is the next blue ocean? Applying new principles, adapting technology opportunities, extracting best in class principles are all fine as long as your company existence builds on it and grows.
Your KPIs can lie without benchmarks or trends and just numbers. There is a forest of false positives available if you are not aware of the complete picture. Do not lie with false positives as it will only bring short term relief. Also do not just copy others, as it will not bring growth just less ROI Know your market, understand real underlying motives (see Nick Yee’s research for instance which has influenced my thinking for every envelope)
Player happiness should be at the core of everything.
Why does Big Data lead to big mess if your DBA has no clue about true needs for analysis: Definition, Collect, Transform, Apply.
Know how to dig deeper: How many of you work with analytics? How many of you know SQL, Python, R, Perl? How many of you have worked with scoring algorit
DB, DD, DWH, BD: Database, DataDump, Datawarehouse, Big Data SNA: Social Network Analysis
Beyond KPI s - Here be Dragons
“Here Be Dragons”
• AppliedAnalyticsnutcase since 1998
• IBM CRM, DWH & Business Intelligence
• Orange MI, CI, CRM & GM
• MD MMORPG
• IndieGame Development
• FM/PM at GamePoint
• CCO Eutechnyx
Applied Analytics ≠
Game Development is a Journey of combined super powers
Don’t be a parrot: Know thy market!
Know what to mix, then
learn to mix.
Outside In – Not Inside Out
Sort out your (Big) Data
Collections if your
DBAs desk looks like
We need Accelerators, not excellerators.
We need Explorers, not copy machines.
We need Force Multipliers, not accountants
“Here be dragons”
• Pushing the envelope means:
• Find Blue oceans
• Don’t be a parrot: Know thy market!
• OutsideIn, not Inside Out
• Sort out your mess
• BeyondExcel: SQL, Python, R,
Follow our journey or take part in it: