The iTunes Store is Apple's online digital media store from where music and films can be downloaded. iTunes U is an area within the Store where an educational institution can manage a site showcasing its collection of audio and visual material. Unlike the music and films, this material can be downloaded free of charge.
You need the iTunes software to listen/watch any recording provided in the iTunes Store. This is available on Windows/Macs but not on Linux. If you are providing material in iTunes U, it is important to provide an alternative way of accessing this material for those people that do not have iTunes.
Until 2008, the iTunes U institutions were all in the USA: then in June 2008, iTunes U was expanded to include institutions in the UK, Canada, Australia and New Zealand. In the UK, the institutions were the Open University and UCL. Later, in October 2008, both Cambridge and Oxford Universities joined in. More recently, Warwick and Coventry Universities have set up sites, and some other UK Universities are currently preparing for iTunes U.
This document looks at why your institution should have an iTunes U site, what you need to do to be successful in iTunes U and how you can provide an alternative for those without iTunes.
The material of this document was used in a workshop at the 2009 Institutional Webmasters Workshop held at the University of Essex during July 2009.
The document is licensed under the Creative Commons Attribution-Non-Commercial-Share Alike 2.0
UK: England & Wales licence.