1.
InfiniteUp
Digitizing African Informal Retailers At Scale
25 August 2020
info@infiniteup.africa
www.infiniteup.africa
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2.
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"This is the essence of being an entrepreneur in the developing world. It is to fill an institutional void in a
way that allows a transaction that was fiendishly complex and costly to occur in the past to now be
consummated and to actually happen.”
Professor Tarun Khanna, Harvard Business School

3.
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Sub-Saharan Africa’s 45,000,000 informal retailers are defined by institutional voids.
There is no Amazon marketplace, there is no Alibaba, there is no Costco, there is no Wal-Mart.
Payment is predatory, supply chain is a nightmare, businesses are run by entrepreneurs holding smartphones in
one hand for WhatsApp and Facebook but still managing their business with pen and paper.
“When I want to get more fabric for
my tailor shop, I close my shop and
take the twenty hour bus to Nairobi.”
Acayo, Tailor in Kakuma, Kenya
“I am interested in advertising but
don’t know how. Customers just
know my shop. It has a good location
and we give good customer care.”
Sameer, Shoe Cobbler in Malindi,
Kenya
InfiniteUp Will Transform Informal Retailers Across Africa

4.
Accomplished in
USA / Europe by:
Accomplished in
USA / Europe by:
InfiniteUp Is a Multi Sided Smartphone Based Business Ecosystem, Bringing Together in a Single Product High Impact ServicesInfiniteUp Fills the Void for Sub-Saharan African Informal Retailers
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Business Tools
Formal Records for Businesses
Accomplished in
USA / Europe by:
Sales Agents
Major banks
Delivery
Business to Consumer Marketplace
Business to Business Marketplace
Accomplished in
USA / Europe by:
Accomplished in
USA / Europe by:

5.
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Try it out: app.infiniteup.africa (available in 12 languages)
V1 InfiniteUp App Built and Being Tested

6.
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Sub-Saharan Africa’s Fast Growing Population Means Decades of Increasing Growth Opportunities
Total Available Market Is at Least 10B USD, With InfiniteUp Taking a Staged Rollout
Change in working age population (ages 15-64) Population projections, 2015-2100
Product < > User Fit
Free To Use Business
Management Tools with Viral
Scaling Strategy
Business to Business /
Consumer Marketplace + Supply
Chain
Leveraging Platform
Median age by country, 2017

7.
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Barrett Nash
Leader
Strategy
Technology
Joseph Rugenyuza
Growth
East Africa
Ingrid Ishimwe
Growth
Central Africa
Peter Dikonzo
Growth
Southern Africa
Harry Ryder
Strategy
User Experience
Operations
Sweat equity shares can be earned by each and every
InfiniteUp partner.
If InfiniteUp wins big, then InfiniteUp’s early adopters
and biggest believers across Africa win big.
We are going in the same direction: to be the winner
that dominates a natural monopoly.
Team

8.
We aren’t raising money
We’re too busy getting our first 1,000 users
We’re looking for partners, investors and
cheerleaders to join us as we fill the
institutional voids in African business at
scale
Feel free to ask questions or request
updates on progress:
info@infiniteup.africa