Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.



Published on

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this


  1. 1. Digital Tools Directory<br /> For Insight & Strategy<br />Draft 2.0<br />
  2. 2. IndexTop ToolsTool IndexKey Paid Tools<br />
  3. 3. Top Tools<br />
  4. 4. Doubleclick Ad Planner (Google)<br />A similar tool to Comscore which measures online behavior and traffic<br />It provides the following data on each domain you are searching for<br />Unique Visitor<br />Page Views<br />Average time on Site<br />Demographic (Gender, HHI, Education, Age, and etc.)<br />Cross Visiting<br />It also defines the most popular sites by the following audience filtering<br />Behavioral Interest<br />Language<br />Online Activity<br />Demographic<br />Category<br />Requires an account to login and data is not too sufficient and accurate in Asian market (except for Australia) compared to Comscore<br />Confidential &Proprietory<br />
  5. 5. Google Trends <br />Search keywords/websites trend by showing the search volume index and relevant news on Google<br />Can be use as a reference in order to evaluate if certain campaigns arise interest or curiosity in search engine aspect<br />Region & Time<br />Relevant news <br />Confidential &Proprietory<br />
  6. 6. What do you love? (By Google)<br />An integrated platform from Google, by entering the keywords to search for the related topics with Google widgets.<br />The multi search engine enables previews of various specialized Google searches in one place.<br />The results of the search are categorized by Google widgets, such as <br />Google Books<br />Google Map<br />News<br />Google Translate<br />Google Trends<br />Youtube<br />Etc.<br />Confidential &Proprietory<br />
  7. 7. Tweetfeel<br />Real-time sentiment search for Twitter that analyze user’s tweets based on a keyword <br />It monitors the positive and negative feeling in twitter conversation about a brand, product, service based on a complex algorithm<br />The basic version is free but there is a complete version which can track and compare the trend for several keywords/hot topics<br />Due to the popularity of Twitter in the local market, information may be limited in places like Hong Kong but rich in Singapore.<br />Confidential &Proprietory<br />
  8. 8. Addict-o-matic<br />An integrated platform where you can type in a keyword/topic to find all the relevant information on social websites such as Youtube, Twitter, Flickr, Google Blog, Bing, Yahoo News, and etc.<br />It consolidates all the latest trend/talking point on a topic where you are check what kind of videos/tweets/news/pictures are spreading online<br />An easy accessible tool to check all the updates on your brand<br />Rich in English/foreign content but lack of information in local market<br />Available Sources<br />
  9. 9. SpyFu<br />A tool that that spy on your competitors by learning what keywords they are buying on Adwords and other search engines.<br />The software scan through the search engines to determine what your competitor is buying based on the public domain<br />It can define your competitor’s<br />Daily budget <br />Average Ad position <br />Daily SEO Traffic Value<br />Paid/Organic Clicks per day<br />Top Organic/Paid Keywords<br />Top Ad Competitor<br />Data only available for the UK and US market and it is a little outdated (for free version)<br />
  10. 10. Socialbakers<br /> is one of the biggest social media statistics portals in the world, covering a wide range of social media statistics. It specialize in statistics for Facebook, Facebook applications, Developers on the Facebook platform, as well as Facebook advertising prices, LinkedIn in different countries, and Twitter users.They have also created advanced monitoring technologies like Socialbakers Page Analytics, which can measure Facebook influence globally or locally.<br />
  11. 11. Google Insights<br />Google Insights for Search provides insights into the search terms people have been entering into the Google search engine. Unlike Google Trends, Google Insights for Search provides a visual representation of regional interest on a country's map. It displays top searches and rising searches that may help with keyword research. Results can be narrowed down with categories that are displayed for each search terms. Google Insights also gives historical data, allowing you to see whether a term has gained or lost popularity. <br />
  12. 12. Tool Index<br />
  13. 13. Apps/Products<br />Social Tools<br />Collaboration/Presentation Tools<br />Search Tools<br />Buzz Tools<br />Website/Tracking Tools<br />
  14. 14. Apps/Products<br />
  15. 15. Apps/Products<br />
  16. 16. Social Tools<br />
  17. 17. Social Tools<br />
  18. 18. Social Tools<br />
  19. 19. Collaboration/Presentation Tools<br />
  20. 20. Collaboration/Presentation Tools<br />
  21. 21. Search Tools<br />
  22. 22. Search Tools<br />
  23. 23. Search Tools<br />
  24. 24. Buzz Tools<br />
  25. 25. Website/Tracking Tools<br />
  26. 26. Website/Tracking Tools<br />
  27. 27. Website/Tracking Tools<br />
  28. 28. Website/Tracking Tools<br />
  29. 29. Website/Tracking Tools<br />
  30. 30. Paid Tools<br />
  31. 31. K-Matrix (social media)<br />Online Buzz monitoring tools <br />Measure the WOM of a brand by drawing all the conversation of forums, blogs & newsgroups in HK and Macau<br />Indentify Key opinion leaders <br />Data duration: 45 months<br />
  32. 32. From K-Matrix, you can search..<br />Type your search keywords here<br />Filtering options include time, Great China regions, social platform (excluding Facebook)<br />
  33. 33. Confidential &Proprietory<br />
  34. 34. Measures sentiment and association as well<br />Sentiment index<br />
  35. 35. eMarketer<br />Aggregating, filtering and organizing data from over 4,000 global sources<br />Put the data into context covering all aspects of the market with overviews, insights and analysis.<br />More focus on US / regional market rather than local.<br />Data duration: 5 Years <br />
  36. 36. From eMarketer, you can search…<br />Filtering by geographic, different chart types, time, keywords<br />Many sub-categories under each category<br />Covered most of the digital channels & platforms<br />
  37. 37. For eg, I want to search how many smart phone users in Japan for the period of 2010..<br />37<br />
  38. 38. ComScore (site ranking)<br /><ul><li>An acknowledged digital market intelligence tools that measuring online behavior.
  39. 39. Available report
  40. 40. site traffic
  41. 41. Page view
  42. 42. unique visitor
  43. 43. Reach
  44. 44. Time spent
  45. 45. trends
  46. 46. cross visiting
  47. 47. Available filters
  48. 48. Region
  49. 49. Period
  50. 50. Behavior
  51. 51. Age & Gender
  52. 52. Data duration
  53. 53. 15 months</li></li></ul><li>The page/subpage that you want to check<br />Date and region (We only have 5 countries available: Japan, SG, India, China, HK)<br />Key measurement such as Unique Visitor, Minutes per Visit, Daily Visiter, Total pages Viewed<br />Cross Visiting – sites that users also visit<br />Demographic data such as age and gender<br />Which region the visitor came from<br />
  54. 54. Behavioral Target<br />The report shows a list of sites those target will most likely to visit<br />Comscore can also defines the top sites based on behavioral target (interest such as Automotive, Banking, B2B, and etc.)<br />
  55. 55. Advanced Web Ranking (SEO)<br />A SEO tool which we can find the keyword ranking on websites from various search engines<br />The tool will identify the exact URL of each keyword we search and check if our landing page falls within certain rank<br />The major search engines are in the system so it would not be a problem even it is in a different language other than English<br />Various report type includes keyword report, top site report, search engine rank, Visibility report<br />
  56. 56. Advanced Web ranking Report<br />Comprehensive report including the ranking for different landing URL<br />A general report which shows the top ranking of each keyword based on one website <br />
  57. 57. Advanced Web ranking Report<br />
  58. 58. 3rd Party Ad serving (Ad tracking)<br />Technology that pushes ads out to websites and allows us to track the performance of these ads. <br />Almost every banner ad, interstitial, video ad, or paid search can be tracked<br />Benefit to us and client<br />Justify ROI by tracking conversion result<br />Closely monitor the campaign performance<br />Evaluate post campaign result beyond clicks or impression<br />Standardize the measurement<br />Creative rotation can easily be done<br />
  59. 59. Admango (Adspend, creative)<br /><ul><li>Provide advertising creative and ad spending information in Hong Kong
  60. 60. Available report
  61. 61. Digital
  62. 62. Print
  63. 63. TVC
  64. 64. Bus Shelter
  65. 65. MTR
  66. 66. Radio
  67. 67. Other offline platforms
  68. 68. Available filters
  69. 69. Industry
  70. 70. Sub-category
  71. 71. Advertiser
  72. 72. Product
  73. 73. Data duration
  74. 74. From 2000</li></li></ul><li>Find creative and placement<br />Confidential &Proprietory<br />
  75. 75. Find ad spend by month and by media<br />
  76. 76. Thank you<br />