Growth hacking & analytics

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Growth Hacking Analytics, What you should measure.

Published in: Marketing, Technology, Business

Growth hacking & analytics

  1. 1. Growth Hacking & Analytics Measure What You Hack Barış Koçdur
  2. 2. Growth Hacking is useless if you can’t track
  3. 3. Use Event Based Analytics • KISSmetrics • Mixpanel • Google Analytics
  4. 4. Track users not pageviews
  5. 5. Use Cohort Analysis
  6. 6. Use UTM Tracking
  7. 7. Use UTM Tracking
  8. 8. Retention
  9. 9. Track what matters to you • Push revenue data, product info to the analytics tools • Do not only track successful transactions, Track previous steps of transactions to be able to create funnels. • Track every event in your app/site to understand the whole picture • Combine people with similar behaviour
  10. 10. Don’t track Vanity Metrics
  11. 11. Don’t track Vanity Metrics
  12. 12. Do • Use Attribution Model • Look for the time it takes a user to convert • Know your conversion path and its length
  13. 13. Attribution Model
  14. 14. Acquisition Retention Activation Referral Revenue Ultimate Tracking Track Marketing Channels Sign Up Conversion Rate Returning Visitors Rate Users Referral Rate Revenue per Customer How UTM Tagging Event Tracking Cohort Reports Event Tracking Event Tracking
  15. 15. Thank You @Kocdur/in/bkocdur

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