5 REASONS YOUR STARTUP SHOULD
USE CONTENT MARKETING

MOST STARTUPS DON’T HAVE MUCH
To Splash

SO HOW DO YOU MARKET
YOUR Product? SOCIAL MEDIA SEO SEM ADS

I’M SURE YOU HAVE HEARD
OF Content Marketing But what the hell is it?

“Content marketing is a marketing
technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target” CMI

THESE CATS DO CONTENT MARKETING
REALLY WELL

Recent research From the CMI
in the US shows that 9 out of 10 B2B companies incorporate content marketing as part of their strategy

SO HERE ARE 5 REASONS
YOUR BUSINESS SHOULD USE IT TOO

1

CREDIBILITY &
EXPERTISE

THROUGH QUALITY CONTENT, STARTUPS CAN
SHOWCASE Expertise & Skills

Building… CONFIDENCE AND TRUST IN
POTENTIAL CLIENTS

2

BRAND
AWARENESS &
VISIBILITY

MORE ENGAGING & RELEVANT CONTENT
= >>

&
MORE

3

IT’S CHEAPER!
So you’ll
save…..

TONS OF THIS

Kapost & Eloquea found that…
CPL’s FOR CONTENT MARKETING DROP BY 80% AFTER THE FIRST 5 MONTHS

“ INBOUND MARKETING (OF
WHICH CONTENT MARKETING IS A PART) IS 60% LESS EXPENSIVE THAN PAID CAMPAIGNS FOR LEAD GENERATION

4

SEO

GOOD CONTENT
MARKETING
Improves SEO!

SEARCH ENGINES ORIGINAL QUALITY CONTENT
LINKED TO OTHER WEBSITES AND SHARED VIA SOCIAL MEDIA

5

BUILDING
RELATIONSHIPS
& CUSTOMER RETENTION

CONTENT MAKTETING GIVES YOU A
CHANNEL TO STAY CONNECTED WITH YOUR CUSTOMERS, STAFF AND PARTNERS

READ THE FULL ARTICLE ON
BARCINNO

THANKS TO… 1 Jon S
– NS Newsflash (Flickr) 2 Stepan Radibog – Neonihil (Flickr) 3 Melanie Davies – Burwash Caligraphger (Flickr) 4 Contrast.ie/blog & The Noun Project And to Illiya Vjestica for style inspiration