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BCN DIGITAL/ Disrupting the Mobile Phone Industry through Values


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Jan-Willem Loggers, Fairphone

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BCN DIGITAL/ Disrupting the Mobile Phone Industry through Values

  1. 1. 07 Feb. 2017 #WeAreFairphone Jan-Willem Loggers Disrupting the Mobile Phone Industry through Values
  2. 2. Fairphone started in 2010 as an awareness campaign about conflict minerals
  3. 3. In 2013, Fairphone became a social enterprise that is building a movement for fairer electronics
  4. 4. v Fairphone makes smartphones to change the industry from the inside out
  5. 5. By making a phone, we want to create impact in four key areas Fair Materials Long-Lasting Design Good working conditions Reuse and Recycling
  6. 6. We’re using transparency to expand the market for ethical products and inspire the rest of the industry
  7. 7. Electronics supply chains are complex and span the globe
  8. 8. Follow the journey of conflict-free tungsten from Rwanda - just one of 40 minerals in a mobile phone
  9. 9. Meet the Fairphone 2: It’s ethical, repairable and built to last
  10. 10. The  Fairphone  2  is  designed  to  extend  the  use  phase     Robust  &  replaceable  hardware       -­‐  30  sec  screen  repair       -­‐  2  min  camera,  headphone  &          speaker  module  repair     -­‐  Upgradeable  cases  &  cameras     -­‐  Drop  safe  integrated  back    cover  (1,80m)     -­‐  Lower  TCO  (3-­‐5yrs)    
  11. 11. Fairphone’s community makes lasting change possible
  12. 12. Fairphone at a glance 2010: Started as an awareness campaign about conflict minerals Amsterdam-based on the river IJ 50+ employees from 25 countries speaking 17 different languages 125,000+ Fairphone owners 2013: Became an independent company 250,000 community members on Facebook, Twitter and the Fairphone forum combined
  13. 13. Independent recognition for our social and environmental ambitions Over the past two years, Fairphone has won an array of prestigious awards, including:    German Environmental Award 2016 (for Fairphone founder Bas van Abel)    Lovie Award 2016    The European Business Awards for the Environment 2016    The Next Web fastest growing European tech startup award 2015    UN Momentum for Change Award 2015    GreenTec Award 2015 Accelerator Startup Prize
  14. 14. Certified for sustainability and social entrepreneurship    Fairphone 2 is the first smartphone to receive Blue Angel Certification.    Rank a Brand gave Fairphone the highest sustainability ranking in the electronics sector.    In 2014, Deutsche Umwelthilfe awarded Fairphone 4.7 out of 5 based on the question “How sustainable is the Fairphone?”    Fairphone is a certified Benefit Corporation. The B Corp certification is given out by B Lab which certifies for-profit companies on a rigorous standard of social and environmental performance, accountability, and transparency.
  15. 15. Creating a demand for fairer electronics
  16. 16. Jan-Willem Loggers #WeAreFairphone Meet us at Mobile World Congress from 27 Feb to 2 March: Hall 8.1 Stand J34